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All Journal Niagawan JUMAN Tools (Jurnal Manajemen Tools) KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Olga Theolina Sitorus
Politeknik Mandiri Bina Prestasi
Economics, Econometrics & Finance Education Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI MAHASISWA MEMILIH PROGRAM STUDI PERHOTELAN PADA POLITEKNIK MANDIRI BINA PRESTASI Olga Theolina Sitorus; Videlia Regina Br Ginting
JUMANT Vol 13 No 1 (2021): JUMANT
Publisher : UNIVERSITAS PEMBANGUNAN PANCA BUDI

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Abstract

The aims of this study is to analyze the factors that influence students choosing the Hospitality of Polytechnic Mandiri Bina Prestasi Study Prorgam which consists of job opportunities prospects, students interests, family support, the learning environtment on campus and the economic conditions of parents. The population in this study were students of the Mandiri Bina Prestasi Polytechnic Hospitality Study Program. Sampling using the slovin formula to the entire number of hospitality study program students class of 2017, 208 and 2019.The sample usedin this study is a number of 70 students from three different generations. Method of data analysis using multiple linier regression analysis method. Hypothesis testing using t test and F test. The result of the study shows that simultaneously the prospect of job opportunities, student interest, family support, the learning of environtment on campus and the economic conditions of the parents influenced the student’s decision to choose The Hospitality Study Program at The Mandiri Bina Prestasi Polytehcnic. While by partial shows that the prospect of the job opportunities does not have a significant effect on the choice of Hospitality Study Program, then student interest does not have a significant effect on the choice of Hospitality Study Program, family support also does not have a significant effect on the choice of Hospitality Study Program, the learning environtment on campus has a significant effect on the choice of Hospitality Study Program, and the economic condition of the parents does not have a significant effect on the choice of Hospitality Study Program .
PENGARUH DESAIN INTERIOR RESTORAN TERHADAP KEPUASAN TAMU DI RESTORAN SUTOMO CAFÉ PADA PUTRA MULIA HOTEL Olga Theolina Sitorus
Niagawan Vol 11, No 3 (2022): NIAGAWAN VOL 11 NO 3 NOVEMBER 2022
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v11i3.39628

Abstract

Penelitian ini dilakukan untuk mengetahui desain interior restoran, kepuasan tamu dan pengaruh desain interior  restoran terhadap kepuasan tamu di restoran sutomo cafe pada Hotel Putra Mulia. Beberapa metode analisis yang digunakan adalah metode deskriptif, skala likert dan pengujian validitas instrument. Hasil penelitian menunjukkan bahwa Pengaruh desain interior restoran terhadap kepuasan tamu di restoran Sutomo Café pada Putra Mulia Hotel adalah tinggi ( kolerasi tinggi ) dimana rhitung lebih besar dari rtabel(0,688>0,218). Desain interior restoran berpengaruh signifikan terhadap kepuasan tamu dimana nilai thitung  lebih besar dari nilai ttabel ( 11,668 > 1,990 ). Pengaruh desain interior restoran terhadap kepuasan tamu sebesar 47,33% terhadap kepuasan tamu dan selebihnya sebanyak 52,66% dipengaruhi oleh faktor yang lain yang tidak diteliti dalam penelitian ini. Dengan demikian hipotesis penelitian ini yang menyatakan bahwa desain interior restoran berpengaruh signifikan terhadap kepuasan tamu di restoran Sutomo Café pada Hotel Putra Mulia  dapat diterima. Kata kunci : desain interior restoran, kepuasan tamu
Social Media's Role as a Marketing Medium for SME Products Bunga Aditi; Kalvin Sinaga; Muller Tamba; Olga Theolina Sitorus; Sopi Pentana
KREATIF: Jurnal Pengabdian Masyarakat Nusantara Vol. 3 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/kreatif.v3i4.2290

Abstract

Engagement dedication SMEs for processed goods such as craft bamboo, chips banana, jam tomato, cranky corn, and so on are employed by the residents of Village Sandpaper Subdistrict Sandpaper Field City Medan, North Sumatra, where this is being done. The purpose of this activity is to teach locals how to use social media platforms like Instagram and WhatsApp to market their products. Sales of locally produced goods are expected to increase market share, boost efficiency in marketing, and use other strategies to make the most of already-existing social media platforms that are controlled by residents. These strategies should also improve the quality of goods that are more productive, rather than just sending messages.
PENGARUH IKLAN ONLINE PADA FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN (Studi pada Mahasiswa Politeknik Mandiri Bina Prestasi) Olga Theolina Sitorus
NIAGAWAN Vol 13, No 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.59468

Abstract

This study was conducted to determine how far the influence of consumer attitudes on online advertising, consumer memory on online advertising and the frequency of consumer clicks on Facebook media online advertisements can influence consumer purchasing decisions. The population in this study were all students at Bina Prestasi Independent Polytechnic, totaling 444 people. Sampling using the slovin formula. From a population of 444, 81 people were selected as samples in this study. Research data obtained through questionnaires distributed by google form and literature study. Data analysis using multiple linear regression analysis techniques. Some of the analytical methods used are descriptive methods, Likert scale and instrument validity testing. The results showed that consumer attitudes, consumer memory and consumer click frequency had a simultaneous and significant effect on consumer purchasing decisions. Then partially consumer attitudes and consumer memory have a significant effect on purchasing decisions. However, the variable frequency of consumer clicks has no effect on consumer purchasing decisions. This can be seen from the results of the analysis that consumers rarely click on online advertisements that appear on the Facebook media, some consumers click on online advertisements only because they have bought before, and if they have seen the same advertisement many times on the Facebook media even though they have never bought it before, they will click on it.Keywords: attitude, recall, click frequency, consumer purchasing decisions.
Co-Authors Bunga Aditi Kalvin Sinaga Muller Tamba Sopi Pentana Videlia Regina Br Ginting