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All Journal Niagawan JUMAN Tools (Jurnal Manajemen Tools) KREATIF: Jurnal Pengabdian Masyarakat Nusantara KREATIF: Jurnal Pengabdian Masyarakat Nusantara
Olga Theolina Sitorus
Politeknik Mandiri Bina Prestasi
Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Niagawan

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PENGARUH DESAIN INTERIOR RESTORAN TERHADAP KEPUASAN TAMU DI RESTORAN SUTOMO CAFÉ PADA PUTRA MULIA HOTEL Olga Theolina Sitorus
Niagawan Vol 11, No 3 (2022): NIAGAWAN VOL 11 NO 3 NOVEMBER 2022
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v11i3.39628

Abstract

Penelitian ini dilakukan untuk mengetahui desain interior restoran, kepuasan tamu dan pengaruh desain interior  restoran terhadap kepuasan tamu di restoran sutomo cafe pada Hotel Putra Mulia. Beberapa metode analisis yang digunakan adalah metode deskriptif, skala likert dan pengujian validitas instrument. Hasil penelitian menunjukkan bahwa Pengaruh desain interior restoran terhadap kepuasan tamu di restoran Sutomo Café pada Putra Mulia Hotel adalah tinggi ( kolerasi tinggi ) dimana rhitung lebih besar dari rtabel(0,688>0,218). Desain interior restoran berpengaruh signifikan terhadap kepuasan tamu dimana nilai thitung  lebih besar dari nilai ttabel ( 11,668 > 1,990 ). Pengaruh desain interior restoran terhadap kepuasan tamu sebesar 47,33% terhadap kepuasan tamu dan selebihnya sebanyak 52,66% dipengaruhi oleh faktor yang lain yang tidak diteliti dalam penelitian ini. Dengan demikian hipotesis penelitian ini yang menyatakan bahwa desain interior restoran berpengaruh signifikan terhadap kepuasan tamu di restoran Sutomo Café pada Hotel Putra Mulia  dapat diterima. Kata kunci : desain interior restoran, kepuasan tamu
PENGARUH IKLAN ONLINE PADA FACEBOOK TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN (Studi pada Mahasiswa Politeknik Mandiri Bina Prestasi) Olga Theolina Sitorus
NIAGAWAN Vol 13, No 2 (2024): NIAGAWAN VOL 13 NO 2 Juli 2024
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v13i2.59468

Abstract

This study was conducted to determine how far the influence of consumer attitudes on online advertising, consumer memory on online advertising and the frequency of consumer clicks on Facebook media online advertisements can influence consumer purchasing decisions. The population in this study were all students at Bina Prestasi Independent Polytechnic, totaling 444 people. Sampling using the slovin formula. From a population of 444, 81 people were selected as samples in this study. Research data obtained through questionnaires distributed by google form and literature study. Data analysis using multiple linear regression analysis techniques. Some of the analytical methods used are descriptive methods, Likert scale and instrument validity testing. The results showed that consumer attitudes, consumer memory and consumer click frequency had a simultaneous and significant effect on consumer purchasing decisions. Then partially consumer attitudes and consumer memory have a significant effect on purchasing decisions. However, the variable frequency of consumer clicks has no effect on consumer purchasing decisions. This can be seen from the results of the analysis that consumers rarely click on online advertisements that appear on the Facebook media, some consumers click on online advertisements only because they have bought before, and if they have seen the same advertisement many times on the Facebook media even though they have never bought it before, they will click on it.Keywords: attitude, recall, click frequency, consumer purchasing decisions.
Co-Authors Bunga Aditi Hafriz Rifki Hafas Kalvin Sinaga Muller Tamba Sopi Pentana Tapi Rondang Ni Bulan Videlia Regina Br Ginting