Garuda - Garba Rujukan Digital

Assistance in Making Halal Certificates for Apem Putih MSMEs Kadubungbang Village, Pandeglang Sari, Titis Nistia; Abduh, Muhammad; Saputra, Galih Ginanjar
MOVE: Journal of Community Service and Engagement Vol. 4 No. 2 (2024): November 2024
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i2.401

Kadubungbang Village, Pandeglang has MSME business actors in the form of special foods, one of which is white apem. Halal certification socialization and assistance activities were carried out in Kadubungbang Village, Cimanuk District, Pandeglang Regency, Banten Province. The stages carried out include Making NPWB and NIB, Account registration in the SIHALAL application, Filling in data guided by PPH companions, Submitting a Halal Certificate Application. This activity can only be carried out until the submission of a halal certificate, due to time limitations and also the next process takes a long time.

Peran Online Customer Experience Dalam Meningkatkan Customer Satisfaction Dan Repurchase Intention Pada Platform Digital Saputra, Galih Ginanjar; Fadhilah, Fadhilah
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 8 No 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v8i2.3950

In the rapidly evolving digital era, digital platforms have become an integral part of consumers' daily lives. Digital platforms include various types of services, ranging from e-commerce, social media, digital banking apps, to entertainment platforms such as video streaming. Shopee is a digital platform in the form of e-commerce with the largest number of users in Indonesia. This study aims to investigate the role of Online Customer Experience in increasing Customer Satisfaction and Repurchase Intention on the Shopee digital platform. The type of research used is explanatory research with a quantitative approach, where the data collected is in the form of numbers and analyzed using statistics. The data analysis method used in this study is Path Analysis. The variables studied include the independent variable Online Customer Experience (X), the intervening variable Customer Satisfaction (Y), and the dependent variable Repurchase Intention (Z). This study involved 136 respondents who were users of the Shopee platform. The results of the study show that Customer Experience has a significant influence on Customer Satisfaction and Repurchase Intention on the Shopee digital platform. This research can also provide valuable insights for business practitioners and digital platform owners in developing better customer experience strategies to face the increasingly fierce competition in the digital world.

Dissemination of Halal Certification, BPOM and Tax Reporting to Malingping Fish Meatball UMKM: English Wahyudi, Tri; Refi Pratiwi; Intan Puspanita; Asih Machfuzhoh; Muhamad Fakhrudin; Muhammad Abduh; Galih Ginanjar Saputra
Kreativasi : Journal of Community Empowerment Vol. 2 No. 2 (2023): Vol.2 No. 2, 2023 : September 2023
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/kreativasi.v1i4.26227

The purpose of this community service activity is to provide understanding regarding halal certification, BPOM and tax reporting to fishball business actors in Malingping District. This understanding is specifically related to the benefits obtained when fishball business actors implement the use of halal certification, BPOM and tax reporting. The methods used in community service include 1.) Lectures 2.) Tutorials 3.) Discussions. After this training is completed, fishball business actors can independently take care of halal certification, BPOM and make financial reports for tax compensation needs. The positive and enthusiastic response from the perpetrators of the Malingping Meatball business is an indicator of the success of this activity, and the potential for the Malingping Meatballs business actors is able to support business activities and improve business performance. economic independence from processed foods.

Online Customer Contribution Efforts to Increase Customer Satisfaction and Repurchase Intention on Sharia E-Commerce Platforms in Islamic Countries Galih Ginanjar Saputra; Fadhilah; Halimi Husayn
JOURNAL OF ISLAMIC ECONOMICS AND BUSSINES ETHICS Vol 1 No 3 (2024)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jiesbi.v1i3.238

In the ever-evolving digital era, Sharia e-commerce platforms have become an integral part of Muslim consumers' lives, offering services that prioritize Sharia principles such as contract transparency, product halal compliance, and transactional justice. This study focuses on Sharia e-commerce platforms to investigate the role of Online Customer Experience (OCE) in enhancing Customer Satisfaction and Repurchase Intention. An explanatory research approach was employed with quantitative methods, where data were collected through online questionnaires from 136 active Sharia e-commerce users. Data analysis was conducted using Path Analysis to measure both direct and indirect effects among variables. The study examines OCE as the independent variable, Customer Satisfaction as the intervening variable, and Repurchase Intention as the dependent variable. The findings reveal that OCE elements such as informativeness, entertainment, personalization, social presence, and adherence to Sharia principles significantly influence Customer Satisfaction. Moreover, Customer Satisfaction acts as a mediator affecting Repurchase Intention, where a positive customer experience strengthens loyalty and repurchase intentions. The study emphasizes the importance of Sharia-based customer experience strategies to maintain competitiveness in the e-commerce market. OCE elements integrated with Islamic values have proven to create more satisfying and sustainable customer experiences. These findings provide valuable insights for business practitioners and Sharia e-commerce platform developers in designing services that cater to Muslim consumer needs. By optimizing OCE elements, Sharia e-commerce platforms can reinforce their position as competitive and value-added shopping solutions within the increasingly dynamic digital ecosystem.

Online Customer Contribution Efforts to Increase Customer Satisfaction and Repurchase Intention on Sharia E-Commerce Platforms in Islamic Countries Galih Ginanjar Saputra; Fadhilah; Halimi Husayn
JOURNAL OF ISLAMIC ECONOMICS AND BUSSINES ETHICS Vol 1 No 3 (2024)
Publisher : IAIN Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/jiesbi.v1i3.238

In the ever-evolving digital era, Sharia e-commerce platforms have become an integral part of Muslim consumers' lives, offering services that prioritize Sharia principles such as contract transparency, product halal compliance, and transactional justice. This study focuses on Sharia e-commerce platforms to investigate the role of Online Customer Experience (OCE) in enhancing Customer Satisfaction and Repurchase Intention. An explanatory research approach was employed with quantitative methods, where data were collected through online questionnaires from 136 active Sharia e-commerce users. Data analysis was conducted using Path Analysis to measure both direct and indirect effects among variables. The study examines OCE as the independent variable, Customer Satisfaction as the intervening variable, and Repurchase Intention as the dependent variable. The findings reveal that OCE elements such as informativeness, entertainment, personalization, social presence, and adherence to Sharia principles significantly influence Customer Satisfaction. Moreover, Customer Satisfaction acts as a mediator affecting Repurchase Intention, where a positive customer experience strengthens loyalty and repurchase intentions. The study emphasizes the importance of Sharia-based customer experience strategies to maintain competitiveness in the e-commerce market. OCE elements integrated with Islamic values have proven to create more satisfying and sustainable customer experiences. These findings provide valuable insights for business practitioners and Sharia e-commerce platform developers in designing services that cater to Muslim consumer needs. By optimizing OCE elements, Sharia e-commerce platforms can reinforce their position as competitive and value-added shopping solutions within the increasingly dynamic digital ecosystem.

How to Build Online Consumer Trust in an Islamic Perspective Through TikTok Live Streaming Shopping Fadhilah, Fadhilah; Saputra, Galih Ginanjar; Wahyudi, Tri; Fakhrudin, Muhamad
Al-Muamalat: Jurnal Ekonomi Syariah Vol. 11 No. 1 (2024): January
Publisher : Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/am.v11i1.33794

This research aims to explore the importance of paying attention to Islamic values in marketing activities and how to choose streamers of TikTok live streaming who are by the Sharia perspective as well as effective marketing techniques to build consumer trust and consumer purchase decisions. The data analysis method used in this study is an interactive data analysis model developed by Miles and Huberman. Data analysis for qualitative purposes is carried out interactively. Based on the results and discussions described earlier, it can be concluded that Islamic values related to the five guidelines of muamalah play an important role in building consumer trust and purchase decisions in TikTok live streaming shopping in Indonesia. There has been no research that uses the 5 Muamalah Guidelines approach in using TikTok Live Streaming Shopping in Indonesia. The subjects studied were only respondents who had followed live-streaming shopping on the TikTok platform in Indonesia. This research has implications for entrepreneurs who want to sell their products through live streaming on the TikTok platform. Principle 5 Muamalah guidelines can not only be applied in social life but also need to be internalized in business activities.

Transforming Natural Resources into Business Opportunities through Ecoprint Technique in Sindangmandi Village Banten Ucu, Ucu; Azzahra, Asri Nur; Fadhilah, Fadhilah; Saputra, Galih Ginanjar
MOVE: Journal of Community Service and Engagement Vol. 4 No. 4 (2025): March 2025
Publisher : EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/move.v4i4.439

The transformation of natural resources into products of economic value is a strategic step in improving the welfare of village communities. One of the techniques that can be used is ecoprint, which is a method of dyeing fabrics that use natural materials such as leaves and flowers. This community service activity aims to introduce and train ecoprint techniques to housewives and MSME actors in Sindangmandi Village, Banten, as an alternative to environmentally friendly creative businesses. The implementation method includes socialization, demonstration of pounding techniques in ecoprint, and direct practice by participants. The results of the activity show the high enthusiasm of the community in adopting this technique, which is expected to open up new business opportunities based on local resources. With the increase in community skills in ecoprint, the economic potential of the village can develop through the diversification of products such as totebags, hijab, and clothes based on natural dyes. This service contributes to the empowerment of environment-based economies and the sustainability of small businesses at the local level.

Scale Up UMKM melalui Pemasaran Digital untuk Mendorong Pertumbuhan Ekonomi Kreatif Masyarakat Desa Puser, Banten Fadhilah, Fadhilah; Saputra, Galih Ginanjar; Lusianingrum, Farah Putri Wenang
Jurnal Pengabdian dan Pengembangan Masyarakat Indonesia Vol. 2 No. 1 (2023)
Publisher : Media Publikasi Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56303/jppmi.v2i1.111

Tujuan dari pelatihan ini adalah untuk memberikan pengetahuan tentang jenis-jenis sosial media dan e-marketplace sebagai media pemasaran serta bagaimana menjual produk di kedua media digital tersebut. Metode pelaksanaan yang dilakukan dalam kegiatan pengabdian ini yaitu pelatihan. Pelatihan yang diberikan yaitu pelatihan yang dipilih berdasarkan kebutuhan yang memiliki tingkat urgensi yang tinggi, dimana berdasarkan hasil survey pendahuluan yang dilakukan, bercermin dari masa pandemi covid-19, para pelaku kesulitan untuk memperluas pangsa pasar karena keterbatasan aktivitas yang dilakukan sebagai kebijakan yang diambil pemerintah untuk menurunkan angka covid-19. Pelaku UMKM di Desa Puser belum konsisten menggunakan sosial media sebagai aktivitas pemasaran, hal ini berkaitan dengan kurangnya pengetahuan dan pemahaman mereka akan pentingnya media pemasaran online untuk bisnis saat ini. Masih terdapat beberapa UMKM yang tidak memiliki kemampuan dalam mengelola e-marketplace, bahkan masih ada yang belum bisa bagaimana langkah-langkah membuat akun e-marketplace. Hasil kegiatan yaitu terdapat peningkatan pengetahuan dan kemampuan para pelaku UMKM dalam memaksimalkan penggunaan sosial media seperti mengetahui sosial media apa yang sebaiknya digunakan untuk menjalankan usaha, perlu ada akun sosial media khusus yang berfokus pada aktivitas pemasaran (tidak menggunakan akun personal), mampu menyusun konten (foto produk, copywriting) dan mampu mengelola akun pada e-marketplace Shopee

Peningkatan Kompetensi Perangkat Desa Wisata dalam Menyajikan Laporan Keuangan Utami, Fiesty; Lusianingrum, Farah Putri Wenang; Saputra, Galih Ginanjar; Shavab, Firli Agusetiawan; Aulia, Mona; Diksastera, Raisya Meyna
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4491

Penelitian ini mengkaji permasalahan pengelolaan keuangan di Desa Wisata Bumi Tirtayasa, yang dipicu oleh kurangnya pelatihan formal dalam akuntansi dan manajemen keuangan di kalangan pengelola desa wisata. Banyak pengelola menggunakan metode pencatatan manual seperti single entry, yang tidak mampu memberikan gambaran menyeluruh tentang kondisi keuangan usaha. Untuk mengatasi tantangan ini, dilakukan program pelatihan yang berfokus pada pencatatan keuangan menggunakan aplikasi spreadsheet Microsoft Excel. Pelatihan mencakup pengenalan akuntansi dasar, pencatatan transaksi, hingga penyusunan laporan keuangan sederhana. Metode yang digunakan adalah pendampingan intensif dan diskusi interaktif, yang dirancang agar peserta tidak hanya memahami teori tetapi juga mampu menerapkan keterampilan tersebut. Hasil pelatihan menunjukkan bahwa 73% peserta mampu menerapkan pencatatan keuangan yang lebih baik. Program ini diharapkan dapat meningkatkan kompetensi pengelola desa wisata dalam mengelola keuangan secara lebih profesional dan berkelanjutan, serta membantu mereka dalam mendapatkan akses ke dukungan finansial eksternal untuk pengembangan desa wisata.

Managing TikTok Content Strategies to Enhance Tourist Engagement: A Case Study of Bukit Sinyonya Tourism Village Fadhilah; Lusianingrum, Farah Putri Wenang; Saputra, Galih Ginanjar
Journal of Tourism Sustainability Vol. 5 No. 2 (2025): Volume 5 Number 2 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i2.186

This study explores strategic approaches to managing TikTok content to enhance tourist attraction at the Bukit Sinyonya Tourism Village in Banten. Using a qualitative case study method, the research examines how the local tourism awareness group (Pokdarwis) organises content planning, creative production, and distribution on TikTok. Data were gathered through in-depth interviews, participant observation, and digital content analysis. Drawing on content marketing theory and narrative engagement theory, the study identifies three key stages in content strategy: crafting emotionally resonant themes, producing authentic short videos, and evaluating audience interaction using TikTok analytics. Visual aesthetics, emotional storytelling, and trend adaptation significantly influence audience engagement and visit intention. The findings contribute theoretically by contextualising community-based digital marketing within rural tourism promotion, and practically by offering actionable strategies for local tourism managers. This research highlights how authentic, experience-driven storytelling on social media can strengthen destination branding and foster sustainable tourism development in digitally emerging communities.

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