Article Per Year (5 Year)
p-Index From 2021 - 2026
1.286
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen International Journal of Communication and Society Journal of Artificial Intelligence and Digital Business Asian Journal of Social and Humanities Atestasi : Jurnal Ilmiah Akuntansi
Dewi Fadila
Alumni Fakultas Ekonomi Jurusan Manajemen Universitas Sriwijaya
Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 6 Documents
Search

 1 
Pengaruh Persepsi Nilai Pelanggan terhadap Adopsi menggunakan Bank Syariah Fadila, Dewi
Jurnal Ilmu Manajemen Vol 12, No 2 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i2.5915

Abstract

Islamic banking in Indonesia is the largest retail banking in the world. Indonesian sharia banking has been recognized worldwide as an unquestionable and applicable sharia bank so that it becomes an example of reference and a place of learning for sharia banks from various countries. The problem currently faced by Islamic banking in Indonesia is how to make the majority Muslim community become customers in Islamic banking. Islamic banks in Indonesia face a major problem in getting Muslims to become customers. This study aims to determine whether the supporting functional values, professionalism functional values, fairness values, emotional values and social values influence the adoption of Islamic banking. As well as whether the dominant variable influences the adoption of using Islamic banks. The population in this study were Islamic bank savings customers in Palembang City, which consisted of Bank Sumsel Babel Syariah, Bank Syariah Indonesia, Bank Muamalat, OCBC Syariah with a sample of 370 people. The results of the study found that supporting functional values, professionalism functional values, fairness values, emotional values and social values jointly affect the adoption of using Islamic banking with social values as the most dominant values in this study.
The mediation role of trust on the effect of commitment to religiosity and marketing communication on customer loyalty of islamic banks Fadila, Dewi; Lupikawaty, Marieska; Africano, Fernando
International Journal of Communication and Society Vol 4, No 1 (2022): June 2022
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.479

Abstract

very important to create customer trust and loyalty. With a high commitment to religiosity and marketing communication, it can maintain loyalty because of customer trust in Islamic banks. The purpose of this study was to determine the effect of commitment to religiosity and marketing communication on the loyalty of Islamic bank customers with trust as a mediating variable. This research is a quantitative research. Data collection was carried out using a survey to research respondents, namely customers of Islamic banks in the city of Palembang. In this study, the Slovin formula was used for sampling with stratified random sampling, this is because the authors distributed questionnaires only in one period of time so that each element/member of the population did not have the same opportunity to be selected as samples. The sample in this study were 400 samples. The data analysis technique in this study uses SEM (Structural Equation Modeling) analysis which is operated through the AMOS program. Research shows that commitment to religiosity and marketing communication has an effect on trust. Commitment to religiosity, marketing communication and trust affect customer loyalty. Trust mediates the effect of religious commitment and marketing communication on customer loyalty.
Evaluation of the Implementation Policy of Menpan RB Regulation No. 3 of 2023 on the Bureaucratic Reform Index in the Indonesian National Army (TNI) Rosadi, Hengky; Ferdiansyah, Muhammad Luthfi; Ridho, Sari Lestari Zainal; Fadila, Dewi; Mohamad Ali, Habsah Binti Haji
Asian Journal of Social and Humanities Vol. 3 No. 11 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i11.597

Abstract

Corporate social responsibility is mandatory for companies in Indonesia. It is primarily implemented in the company's Ring 1 area, namely in areas where communities are most disturbed by the presence and activities of corporations and are directly involved with corporate activities. One of the implementations of corporate social responsibility at PT Pertamina EP Prabumulih Field is through the Empowered Women, Managing Waste Together (MUDA BERSAMA) Program. This research took the form of qualitative field research to examine the program. The research results show that the Empowered Women, Managing Waste Together (MUDA BERSAMA) Program is a community development activity in the field of environmentally friendly, healthy and sustainable agriculture in Patih Galung Village, West Prabumulih District, Prabumulih City. The main actor running this program is the Kemuning Women Farmers Group (KWT). Some of its activities include planting organic vegetables and Family Medicinal Plants (TOGA), making processed products, making compost, Liquid Organic Fertilizer (POC) and Local Microorganisms (MOL). There is also the Matoa Women Farmers Group (KWT) which focuses on managing organic waste in their area. The MUDA BERSAMA program has directly benefited 30 members and indirectly benefited 657 residents of Patih Galung Village. The program has four impact categories, which also represent concrete examples of the Village SDGs launched in Indonesia: nature, economy, well-being, and society.
Muda Bersama Program as a Form of Corporate Social Responsibility of PT Pertamina Ep Prabumulih Field Rosadi, Hengky; Ferdiansyah, Muhammad Luthfi; Ridho, Sari Lestari Zainal; Fadila, Dewi; Mohamad Ali, Habsah Binti Haji
Asian Journal of Social and Humanities Vol. 3 No. 11 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i11.597

Abstract

Corporate social responsibility is mandatory for companies in Indonesia. It is primarily implemented in the company's Ring 1 area, namely in areas where communities are most disturbed by the presence and activities of corporations and are directly involved with corporate activities. One of the implementations of corporate social responsibility at PT Pertamina EP Prabumulih Field is through the Empowered Women, Managing Waste Together (MUDA BERSAMA) Program. This research took the form of qualitative field research to examine the program. The research results show that the Empowered Women, Managing Waste Together (MUDA BERSAMA) Program is a community development activity in the field of environmentally friendly, healthy and sustainable agriculture in Patih Galung Village, West Prabumulih District, Prabumulih City. The main actor running this program is the Kemuning Women Farmers Group (KWT). Some of its activities include planting organic vegetables and Family Medicinal Plants (TOGA), making processed products, making compost, Liquid Organic Fertilizer (POC) and Local Microorganisms (MOL). There is also the Matoa Women Farmers Group (KWT) which focuses on managing organic waste in their area. The MUDA BERSAMA program has directly benefited 30 members and indirectly benefited 657 residents of Patih Galung Village. The program has four impact categories, which also represent concrete examples of the Village SDGs launched in Indonesia: nature, economy, well-being, and society.
Moderation of Self-Control on The Relationship of Financial Literacy and Saving Behavior in Women Lupikawaty, Marieska; Fadila, Dewi; Zainal Ridho, Sari Lestari; Angguna, Welan Mauli; Nurcahaya, Claudia; Fadhil, Sayyid Muhammad
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.805

Abstract

This study aimed to examine savings behavior of 97 women in the millennial generation and Gen Z group who live in rural areas. Recent surveys show that millennials and Gen Z recognize the importance of saving but only have savings that are enough to fulfill their life for three months. The research was conducted using a quantitative experimental between subject design method to answer questions regarding the influence of financial knowledge socialization on financial literacy. A non-experimental quantitative study was conducted to determine the moderating role of self-control on the influence of financial literacy on saving behavior through self-report on valid and reliable questionnaires and scales. The study results show that financial literacy and self-control have a role in explaining saving behavior (R2 = 0.52, p ≤ 0.05). Financial literacy has a significant positive impact in increasing saving behavior. Self-control also has an equally significant influence in explaining saving behavior. However, through testing the moderating role, self-control has a significant negative impact in influencing the relationship between financial literacy and saving behavior, this is interesting for further discussion.
Strategi Pemasaran Digital Pada UMKM Panca Konveksi Palembang Melalui Marketplace Shopee Setiawan, Ikbal Frans; Yusuf, M.; Fadila, Dewi
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.5620

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis strategi pengembangan usaha pada UMKM Panca Konveksi Palembang melalui perancangan pemasaran digital, dengan sasaran akhir meningkatkan daya saing usaha di tengah percepatan transformasi digital yang terjadi saat ini. Metode penelitian yang digunakan adalah mixed methods, memadukan pendekatan kualitatif dan kuantitatif untuk memperoleh gambaran komprehensif tentang kondisi usaha dan perilaku pasar. Data dikumpulkan melalui empat teknik utama, yaitu studi literatur, observasi, wawancara, dan dokumentasi. Analisis data dilakukan dengan pendekatan SWOT untuk mengevaluasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi Panca Konveksi. Hasil analisis mengungkapkan bahwa Panca Konveksi memiliki keunggulan kompetitif pada kualitas produk, pelayanan responsif, dan pengalaman usaha yang sudah lama. Namun, terdapat kelemahan dalam hal pemanfaatan kanal digital, integrasi sistem manajemen pelanggan, dan optimasi konten pemasaran online. Peluang besar terletak pada pertumbuhan e commerce dan preferensi konsumen terhadap kemudahan belanja digital, sementara ancaman berasal dari persaingan global dan dinamika algoritma platform digital. Berdasarkan temuan tersebut, dirancang strategi pemasaran digital berupa pendaftaran dan optimalisasi toko resmi Panca Konveksi di marketplace Shopee, disertai penerapan konten promosi, manajemen ulasan pelanggan, serta analisis performa penjualan. Kontribusi praktis penelitian ini meliputi panduan terstruktur bagi pelaku UMKM dalam merancang dan menerapkan strategi pemasaran digital yang efektif, sekaligus memberikan masukan teoritis bagi akademisi yang tertarik pada pengembangan model bisnis UMKM berbasis platform digital.
Co-Authors Africano, Fernando Angguna, Welan Mauli Fadhil, Sayyid Muhammad Ferdiansyah, Muhammad Luthfi M. Yusuf Marieska Lupikawaty Mohamad Ali, Habsah Binti Haji Nurcahaya, Claudia Ridho, Sari Lestari Zainal Rosadi, Hengky Sari Lestari Zainal Ridho Setiawan, Ikbal Frans