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Pengaruh Persepsi Nilai Pelanggan terhadap Adopsi menggunakan Bank Syariah Fadila, Dewi
Jurnal Ilmu Manajemen Vol 12, No 2 (2023): Jurnal Ilmu Manajemen
Publisher : Universitas muhammadiyah palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jimn.v12i2.5915

Islamic banking in Indonesia is the largest retail banking in the world. Indonesian sharia banking has been recognized worldwide as an unquestionable and applicable sharia bank so that it becomes an example of reference and a place of learning for sharia banks from various countries. The problem currently faced by Islamic banking in Indonesia is how to make the majority Muslim community become customers in Islamic banking. Islamic banks in Indonesia face a major problem in getting Muslims to become customers. This study aims to determine whether the supporting functional values, professionalism functional values, fairness values, emotional values and social values influence the adoption of Islamic banking. As well as whether the dominant variable influences the adoption of using Islamic banks. The population in this study were Islamic bank savings customers in Palembang City, which consisted of Bank Sumsel Babel Syariah, Bank Syariah Indonesia, Bank Muamalat, OCBC Syariah with a sample of 370 people. The results of the study found that supporting functional values, professionalism functional values, fairness values, emotional values and social values jointly affect the adoption of using Islamic banking with social values as the most dominant values in this study.

The mediation role of trust on the effect of commitment to religiosity and marketing communication on customer loyalty of islamic banks Fadila, Dewi; Lupikawaty, Marieska; Africano, Fernando
International Journal of Communication and Society Vol 4, No 1 (2022): June 2022
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.479

very important to create customer trust and loyalty. With a high commitment to religiosity and marketing communication, it can maintain loyalty because of customer trust in Islamic banks. The purpose of this study was to determine the effect of commitment to religiosity and marketing communication on the loyalty of Islamic bank customers with trust as a mediating variable. This research is a quantitative research. Data collection was carried out using a survey to research respondents, namely customers of Islamic banks in the city of Palembang. In this study, the Slovin formula was used for sampling with stratified random sampling, this is because the authors distributed questionnaires only in one period of time so that each element/member of the population did not have the same opportunity to be selected as samples. The sample in this study were 400 samples. The data analysis technique in this study uses SEM (Structural Equation Modeling) analysis which is operated through the AMOS program. Research shows that commitment to religiosity and marketing communication has an effect on trust. Commitment to religiosity, marketing communication and trust affect customer loyalty. Trust mediates the effect of religious commitment and marketing communication on customer loyalty.

Evaluation of the Implementation Policy of Menpan RB Regulation No. 3 of 2023 on the Bureaucratic Reform Index in the Indonesian National Army (TNI) Rosadi, Hengky; Ferdiansyah, Muhammad Luthfi; Ridho, Sari Lestari Zainal; Fadila, Dewi; Mohamad Ali, Habsah Binti Haji
Asian Journal of Social and Humanities Vol. 3 No. 11 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i11.597

Corporate social responsibility is mandatory for companies in Indonesia. It is primarily implemented in the company's Ring 1 area, namely in areas where communities are most disturbed by the presence and activities of corporations and are directly involved with corporate activities. One of the implementations of corporate social responsibility at PT Pertamina EP Prabumulih Field is through the Empowered Women, Managing Waste Together (MUDA BERSAMA) Program. This research took the form of qualitative field research to examine the program. The research results show that the Empowered Women, Managing Waste Together (MUDA BERSAMA) Program is a community development activity in the field of environmentally friendly, healthy and sustainable agriculture in Patih Galung Village, West Prabumulih District, Prabumulih City. The main actor running this program is the Kemuning Women Farmers Group (KWT). Some of its activities include planting organic vegetables and Family Medicinal Plants (TOGA), making processed products, making compost, Liquid Organic Fertilizer (POC) and Local Microorganisms (MOL). There is also the Matoa Women Farmers Group (KWT) which focuses on managing organic waste in their area. The MUDA BERSAMA program has directly benefited 30 members and indirectly benefited 657 residents of Patih Galung Village. The program has four impact categories, which also represent concrete examples of the Village SDGs launched in Indonesia: nature, economy, well-being, and society.

Muda Bersama Program as a Form of Corporate Social Responsibility of PT Pertamina Ep Prabumulih Field Rosadi, Hengky; Ferdiansyah, Muhammad Luthfi; Ridho, Sari Lestari Zainal; Fadila, Dewi; Mohamad Ali, Habsah Binti Haji
Asian Journal of Social and Humanities Vol. 3 No. 11 (2025): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v3i11.597

Corporate social responsibility is mandatory for companies in Indonesia. It is primarily implemented in the company's Ring 1 area, namely in areas where communities are most disturbed by the presence and activities of corporations and are directly involved with corporate activities. One of the implementations of corporate social responsibility at PT Pertamina EP Prabumulih Field is through the Empowered Women, Managing Waste Together (MUDA BERSAMA) Program. This research took the form of qualitative field research to examine the program. The research results show that the Empowered Women, Managing Waste Together (MUDA BERSAMA) Program is a community development activity in the field of environmentally friendly, healthy and sustainable agriculture in Patih Galung Village, West Prabumulih District, Prabumulih City. The main actor running this program is the Kemuning Women Farmers Group (KWT). Some of its activities include planting organic vegetables and Family Medicinal Plants (TOGA), making processed products, making compost, Liquid Organic Fertilizer (POC) and Local Microorganisms (MOL). There is also the Matoa Women Farmers Group (KWT) which focuses on managing organic waste in their area. The MUDA BERSAMA program has directly benefited 30 members and indirectly benefited 657 residents of Patih Galung Village. The program has four impact categories, which also represent concrete examples of the Village SDGs launched in Indonesia: nature, economy, well-being, and society.

Moderation of Self-Control on The Relationship of Financial Literacy and Saving Behavior in Women Lupikawaty, Marieska; Fadila, Dewi; Zainal Ridho, Sari Lestari; Angguna, Welan Mauli; Nurcahaya, Claudia; Fadhil, Sayyid Muhammad
Atestasi : Jurnal Ilmiah Akuntansi Vol. 7 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v7i2.805

This study aimed to examine savings behavior of 97 women in the millennial generation and Gen Z group who live in rural areas. Recent surveys show that millennials and Gen Z recognize the importance of saving but only have savings that are enough to fulfill their life for three months. The research was conducted using a quantitative experimental between subject design method to answer questions regarding the influence of financial knowledge socialization on financial literacy. A non-experimental quantitative study was conducted to determine the moderating role of self-control on the influence of financial literacy on saving behavior through self-report on valid and reliable questionnaires and scales. The study results show that financial literacy and self-control have a role in explaining saving behavior (R2 = 0.52, p ≤ 0.05). Financial literacy has a significant positive impact in increasing saving behavior. Self-control also has an equally significant influence in explaining saving behavior. However, through testing the moderating role, self-control has a significant negative impact in influencing the relationship between financial literacy and saving behavior, this is interesting for further discussion.

Strategi Pengembangan Usaha pada Salsa Bakery dengan Pendekatan Analisis SWOT Agusani, Jordy Maulana; Sastrawinata, Hendra; Fadila, Dewi
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 2 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Agustus 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.13326079

This writing aims to produce a business development strategy and expand the market reach of this Salsa Bakery business. Salsa Bakery, a company engaged in the Bakery industry must conduct a thorough evaluation of internal and external factors that affect its business performance. The study used SWOT analysis to identify strengths, weaknesses, opportunities and threats at Salsa Bakery. The result of the analysis show that Salsa Bakery has strength in terms of high product quality, loyalty to customers and guaranteed cheap product prices. However, disadvantages include not having your own store to product on, limited production capacity and lack of human resources to promote products. Opportunities that can be utilized include the ability to create new variants or flavor that can attract more customer as well as the potential for expansion into the online market. While on other hand, the threats faced include fierce competition in the home Bakery product industry and fluctuations in raw material prices. Based on SWOT analysis, Salsa Bakery is proposed to leverage the power to increase production through investment in technology and expansion of production facilities, increasing operational efficiency and expanding distribution networks, exploring opportunities by developing innovative new variants or flavors and strengthening its presence in the online market, confronting threats with product diversification strategies and opening its own stores in strategic locations.

Pengaruh Promosi dan Reputasi Bank terhadap Minat Nasabah pada Produk Mitraguna (Studi Kasus BSI Demang) Iva Andini Putri; Setiawan, Heri; Fadila, Dewi
Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Vol. 4 No. 3 (2024): Jurnal Terapan Ilmu Ekonomi, Manajemen dan Bisnis Desember 2024
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.14949610

Studi ini dirancang untuk menganalisis pengaruh promosi (X1) dan reputasi bank (X2) terhadap minat nasabah (Y) dalam menggunakan program pembiayaan BSI Mitraguna Berkah. Metode yang diterapkan dalam penelitian ini adalah pendekatan kuantitatif dengan analisis regresi linier berganda. Metode ini dipilih karena mampu menilai dampak dari beberapa variabel independen pada variabel dependen. Dalam proses pengambilan sampel, diterapkan metode purposive_sampling dengan melibatkan 110_responden yang berstatus sebagai nasabah PT Bank Syariah Indonesia KC Palembang Demang, melalui survei menggunakan kuesioner berbasis web dengan media Google Form. Data kemudian dianalisis menggunakan aplikasi SPSS. Hasil analisis mengindikasikan bahwa promosi dan reputasi bank, baik secara terpisah maupun bersama-sama, berdampak positif dan signifikan terhadap minat nasabah untuk memanfaatkan produk pembiayaan BSI Mitraguna Berkah. Pentingnya penelitian ini terletak pada pemahaman bagaimana promosi yang efektif dan reputasi yang baik dari bank dapat mempengaruhi keputusan nasabah untuk memilih produk tersebut.

Peran E-Catalog dan CRM dalam Meningkatkan Minat Konsumen pada Layanan dan Produk Industri Farmasi Munandar, RM Haris; Fadila, Dewi; Ridho, Sari Lestari Zainal
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.688

This study aims to develop a Digital Flipbook marketing media for home care services in pharmaceutical companies. The COVID-19 pandemic has changed consumer behavior, now paying more attention to health and relying on digital-based services. This study uses the ADDIE model (Analysis, Design, Development, Implementation, Evaluation) to design online information literacy. This study also uses quantitative methods, such as survey techniques through questionnaires. The population of the study was users of home care services in Palembang City. Data were analyzed using SEM-PLS to test the relationship between promotion through e-catalogs, customer service management, and purchase interest. The study results indicate that Digital Flipbook is an effective digital marketing media in increasing consumer knowledge and interest in-home care services. The evaluation was carried out through a consumer survey on the perception of using this Flipbook as a means of communication.

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