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All Journal Anfusina: Journal of Psychology Journal of Innovation in Business and Economics Jurnal Pengabdian Masyarakat Bangsa International Journal of Digital Marketing
Angguna, Welan Mauli
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Loyalty to influencers and brands: Does negative publicity matter? Bari, Andriansyah; Angguna, Welan Mauli; Izzati, Astika Ulfah; Anindea, Frianka
Journal of Innovation in Business and Economics Vol. 8 No. 01 (2024): Journal of Innovation in Business and Economics
Publisher : Faculty of Economics and Business, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jibe.v8i01.26400

Abstract

This study examines the critical role of trust in influencer marketing, focusing on how influencers' expertise, authenticity, and homophily affect followers' trust and subsequently their loyalty to influencers and brands. Utilizing an explanatory quantitative cross-sectional non-experimental design, data were collected from 202 consumers who purchased products such as cosmetics, skincare, and gadgets after watching influencer reviews. The data were analyzed using structural equation modeling (SEM). The results indicate that authenticity, expertise, and homophily significantly contribute to building trust among followers, with authenticity being the most influential factor. Meanwhile, physical attractiveness does not significantly impact trust. Furthermore, trust serves as a crucial mediator, enhancing the effects of influencers' expertise, authenticity, and homophily on both influencer and brand loyalty. Interestingly, negative publicity does not significantly moderate the relationship between trust and loyalty, suggesting that cultural and emotional factors in the Indonesian context may mitigate its impact.
Sosialisasi dan Pemasangan Informasi Sejarah Makam Puyang di Desa Burai sebagai Daya Tarik Wisata di Desa Burai Detmuliati, Alditia; Pebrianti, Yulia; Alfitriani, Alfitriani; Angguna, Welan Mauli; Purnamasari, Keti; Nugraha, Yoga Aji; Sakti, Ilham Prawidi
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 5 (2024): Juli
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i5.1111

Abstract

Tujuan pengabdian ini untuk menggali informasi mengenai makam-makam yang terdapat di Desa Burai sebagai upaya menciptakan daya tarik wisata religi di desa ini. Pengabdian ini dilakukan dalam lima tahap yaitu : 1) Pencarian data , 2) Reduksi data, 3) Desain informasi, 4) Sosialiasi dan 5), Pemasangan papan informasi di makam-makam tersebut. Hasil dari pengabdian ini yaitu masyarakat mengetahui sejarah atau legenda dari makam-makam yang terdapat di Desa Burai. Harapan akhirnya pengabdian ini dapat menjadikan titik awal terciptanya daya tarik wisata religi di desa Burai.
Membangun Brand Identity melalui Perancangan Logo pada UMKM Makanan Izzati, Astika Ulfah; Anindea, Frianka; Angguna, Welan Mauli; Nurcahaya, Claudya; Kumalaputri, Septini
Jurnal Pengabdian Masyarakat Bangsa Vol. 2 No. 9 (2024): November
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v2i9.1617

Abstract

Logo adalah salah satu elemen yang mencerminkan identitas kuat dari suatu bisnis. Membangun identitas usaha pada suatu bisnis merupakan usaha yang dapat dilakukan untuk meningkatkan citra dari merek dan membantu konsumen dan calon konsumen untuk mengingat suatu brand dan menjadi pembeda produk dari brand satu dan lainnya. Tentunya logo dibutuhkan oleh setiap jenis usaha salah satunya UMKM khususnya UMKM bidang kuliner dikarenakan saat ini bidang kuliner merupakan kelompok UMKM yang banyak diminati. Sehingga tujuan dari kegiatn pengabdian kepada masyarakat yang dilakukan adalah untuk membantu UMKM bidang kuliner yang memiliki prospek usaha yang bagus dalam membangun brandy identity dengan melalui perancangan logo. Mitra target dari kegiatan ini adalah UMKM bidang kuliner yang belum memiliki logo. Dipilh Bebby Gourmet sebagai mitra pengabdian masyarakt berdasarkan hasil observasi dan wawancara mitra belum memiliki logo usaha dan belum paham akan pentingnya logo dalam bisnisnya. Sehingga dirancang kegiatan sosialisasi untuk mensosialisasikan pentingnya logo dalam membangun identitas usaha, dengan luaran berupa adanya logo usaha untuk mitra
Sosialisasi dan Pendampingan Pengelolaan Sampah Rumah Tangga di Daerah Pinggir Sungai Kelurahan 27 Ilir dan Kelurahan Lorok Pakjo Kota Palembang Handayani, Ade Silvia; Angguna, Welan Mauli; Rizkiyanti, Shally; Husni, Nyayu Latifah; Meileni, Hetty; Rahman, M. Arief
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 4 (2025): Juni
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i4.2501

Abstract

Permasalahan sampah di kawasan perkotaan masih menjadi tantangan serius, terutama pada wilayah padat penduduk seperti bantaran sungai yang memiliki risiko pencemaran tinggi. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kesadaran dan mengubah perilaku warga dalam pengelolaan sampah rumah tangga melalui pendekatan edukatif dan pendampingan partisipatif. Lokasi kegiatan difokuskan di Kelurahan 27 Ilir dan Kelurahan Lorok Pakjo, Kota Palembang. Metode yang digunakan meliputi sosialisasi secara langsung dan pendampingan rumah tangga selama dua minggu. Hasil kegiatan menunjukkan peningkatan pemahaman warga terhadap pemilahan sampah serta penerapan praktik pengelolaan sampah yang lebih bertanggung jawab. Temuan ini dianalisis menggunakan Theory of Planned Behavior (Ajzen, 1991), yang menekankan pentingnya sikap, norma sosial, dan persepsi kontrol dalam membentuk niat dan perilaku. Kegiatan ini menunjukkan bahwa pendekatan edukatif dan partisipatif dapat menjadi strategi efektif dalam membangun budaya pengelolaan sampah yang berkelanjutan di tingkat komunitas.
Validasi Intervensi Psikologis: “Positive Parenting Brief Family Therapy” Khair, Nurul Fadhilah; Farid, Risanita Fardian; Angguna, Welan Mauli
ANFUSINA: Journal of Psychology Vol. 5 No. 2 (2022): ANFUSINA: Journal of Psychology
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ajp.v5i2.15675

Abstract

The parenting style applied by both parents has a big influence on the child's development. The low interaction between one or both parents in parenting has an impact on the poor attachment between parent and child. Dysfunctional parenting causes children to have low psychological well-being, less optimal and effective maternal care also has a significant impact on the child's mental and emotional development. Good parenting will reduce the damage to the child's social skills and he can be accepted by his peer environment. This study aims to increase information and knowledge about positive parenting through positive parenting education training. The training module is structured around the positive parenting principles coined by John Gray. The research module was prepared based on the Russell method with a focus on content and empirical validation tests. The content validation test resulted in Aiken V values moving between 0.71 to 0.94 with a mean of 0.78, while the empirical validation showed a decrease in the pretest and posttest scores on the dysfunctional parenting scale in the experimental group. Based on the legibility test, this module can be an alternative option to be given to parents in order to be able to implement positive parenting in the family.Keywords: Positive Parenting, Mother's Care, Mother's involvement
Swipe, Stream, and Splurge: Systematic Literature Review on The Triggers of Impulsive Buying in Live Streaming Commerce Izzati, Astika Ulfah; Anindea, Frianka; Angguna, Welan Mauli; Andriansyah, Andriansyah
International Journal of Digital Marketing Science Vol. 2 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijdms.v2i2.1327

Abstract

Recently live streaming has become popular media that enabling public to broadcast their video content through numerous platform (i.e., social media and e-commerce). In live streaming, live streamer could have real-time and interactive communication to their audience. Hence many people including marketer use live streaming as essential marketing tools that can shorten customer’s purchase decision time, and provoke customer’s impulse buying urge. Given the popularity of live steaming in numerous platform and impulse buying behavior become imperative topic in consumer behavior study, synthetizing the existing literature related to impulse buying in live streaming is needed. This study occupies the past and present of impulse buying in live streaming to gain better understanding of impulse buying in live streaming, and also gives insight about prospective of impulse buying in live streaming study for the future research. The author used secondary data from Scopus database in doing systematic literature review. In term of data extracting process, Preferred Reporting Items for Systematic reviews and Meta-analyses (PRISMA) is used, and 30 papers that meet the criteria are included to be reviewed. Author synthesize articles reviewed and found some findings such as studies progression, research design and methodology adopted in the reviewed article, theories used, and research theme. The research contributes to enhance theoretical and practical implications that is needed by academician for future research directions, and practitioners to strengthen their marketing strategy using live streaming feature to trigger people buy their product impulsively.
Co-Authors Ade Silvia Handayani Alditia Detmuliati Alfitriani, Alfitriani Andriansyah Bari Anindea, Frianka Farid, Risanita Fardian Hetty Meileni Izzati, Astika Ulfah Khair, Nurul Fadhilah Kumalaputri, Septini Nugraha, Yoga Aji Nurcahaya, Claudya Nyayu Latifah Husni, Nyayu Latifah Pebrianti, Yulia Purnamasari, Keti Rahman, M. Arief Rizkiyanti, Shally Sakti, Ilham Prawidi