Garuda - Garba Rujukan Digital

Pengaruh Digital Marketing dan Harga Terhadap Minat Beli Konsumen Pengguna Shopee di Bandar Lampung dalam Perspektif Bisnis Islam: Studi pada Gen-Z Pengguna Shopee di Bandar Lampung Rizky Ananda Faisal; Evi Ekawati; Yulistia Devi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2723

The pre-survey findings show how information can influence interest in purchasing, whether it is information about products marketed on digital platforms or information about the price of a product listed. This is a very interesting issue to be discussed further. This research aims to find out whether digital marketing has a significant effect on buying interest. To find out whether price has a significant effect on buying interest. To find out whether digital marketing and price have a significant effect on buying interest. To explain digital marketing and prices from an Islamic business perspective. This research method is a descriptive method with a quantitative approach. The sampling technique in this research used probability sampling with a purposive sampling method; a total sample of 100 Gen-Z Shopee users in Bandar Lampung were used as respondents. The data analysis techniques used in this research are multiple linear regression techniques, coefficient of determination techniques, partial hypothesis testing (T-test), and simultaneously (F test). The results of this research using partial hypothesis testing (T-test) show that digital marketing has a significant effect on purchase interest. Price does not have a significant effect on purchase intention. From the simultaneous hypothesis test (F-test), it can be seen that digital marketing and price have a significant effect on buying interest. In Islamic business, digital marketing and pricing must be based on honesty, transparency, and fairness.

Pengaruh Kemanfaatan, Kemudahaan Penggunaan dan Subjective Norms Terhadap Intention To Use (Studi Kasus Pengguna Dana Di Bandar Lampung) Rena Chintia; Evi Ekawati; Weny Rosilawati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.6319

Perkembangan teknologi informasi yang pesat telah mempengaruhi banyak aspek kehidupan, termasuk dalam hal transaksi keuangan. Salah satu inovasinya adalah munculnya layanan dompet digital, seperti Dana, yang memudahkan penggunanya dalam melakukan berbagai transaksi secara praktis dan efisien. Penelitian ini bertujuan untuk menguji pengaruh kemanfaatan, kemudahan penggunaan, dan subjective norms terhadap intention to use aplikasi Dana di Bandar Lampung. Metode yang digunakan adalah kuantitatif dengan sampel sebanyak 100 responden yang dipilih menggunakan rumus Lemeshow. Teknik analisis data menggunakan SmartPLS dengan uji validitas, uji reliabilitas, dan uji hipotesis. Hasil penelitian menunjukkan bahwa kemanfaatan (X1) tidak berpengaruh dan tidak signifikan terhadap intention to use (Y), kemudahan penggunaan (X2) juga tidak berpengaruh dan tidak signifikan terhadap intention to use (Y), sementara subjective norms (X3) berpengaruh secara positif dan signifikan terhadap intention to use (Y).

Tax Policy and Muslim Consumer Behavior: Evidence from Indonesia’s Retail Sector Suhendar, Suhendar; Evi Ekawati; Yoyo Arifardhani; Dewi, Hayuningtyas Pramesti; Dahlan, Ahmad; Hamdan, Muhammad Sirajuddin Qahtan
Economica: Jurnal Ekonomi Islam Vol. 14 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/economica.2023.14.2.25995

Indonesia’s retail sector faces challenges adapting to recent VAT policy changes amid ongoing recovery from the COVID-19 downturn. This study examines the relationship between the VAT rate increase—from 11% to 12% in April 2022—and consumer purchasing power, using a mixed-methods approach grounded in Islamic ethics. Conducted across five major Indonesian cities, the analysis reveals that the tax increase has spurred improvements in financial planning, with 78% of respondents reporting more structured shopping behavior. Consumer adaptation strategies—including digital tools and loyalty programs—resulted in 15–20% savings. Demand elasticity varied by product type: essential goods showed low elasticity (-0.3), while non-essentials exhibited higher elasticity (-1.2), reflecting consumer prioritization. The retail sector demonstrated resilience, growing from 3.2% to 4.2%, with operational efficiency rising from 82% to 88% and digital transformation reaching 87%. These findings offer empirical support for the positive effects of fiscal adjustments and highlight the role of Islamic ethics in promoting prudent, purposeful consumption.

Analisis Uji Kinerja Bank Syariah Menggunakan Maqashid Syariah Index dan Islamicity Performance Index (Studi pada Bank Umum Syariah tahun 2021-2024) Nada Annisa; Evi Ekawati; Is Susanto
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.5191

This study aims to examine and compare the performance of Islamic commercial banks in Indonesia with the approach of Maqashid Syariah Index (MSI) and Islamicity Performance Index (IPI) as an alternative measurement that integrates the spiritual, social, and economic dimensions in accordance with the principles of Sharia. A descriptive quantitative approach was used in analyzing secondary data obtained from the annual reports of 13 Islamic commercial banks registered with the Financial Services Authority (OJK) during the period 2021-2024. The results showed that although most banks showed progress in the dimensions of profitability and transparency, there were still significant weaknesses in education, research, and social distribution indicators indicating that the implementation of sharia principles as a whole was not optimal. BPD NTB Syariah consistently ranks highest in most indicators as the BEST BUS in the achievement of the Maqashid Syariah Index (MSI) in the 2021-2024 period of 37.39%. Supported by the achievement of bpd NTB Syariah which has a high average value of 31.55%, while small banks tend to experience gaps in the implementation of Sharia objective values. Bank Aladin Syariah was identified as the BEST BUS based on Overall IPI with an average of 40.12%. The findings underscore the urgency of adopting maqashid-oriented measurement systems and Sharia integrity in banking managerial and regulatory strategies. Therefore, this study recommends the integration of MSI and IPI as a framework for evaluating the performance standards of Islamic banks to encourage the achievement of economic, spiritual, and social sustainability in the Islamic banking industry.

Digitalisasi UMKM Perempuan Sebagai Upaya Penguatan Ekonomi Keluarga Dan Komunitas Siti Hanifah; Moh Bahrudin; Evi Ekawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10835

Digitalization has become a key driver in the transformation of the global economy, including in the development of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of digitalization in empowering women-owned MSMEs and strengthening household and community economies. The research employs a qualitative approach using a literature review method by examining various relevant sources from academic journals and scholarly books. The findings indicate that digitalization has a significant positive impact on the performance of women-owned MSMEs, particularly in expanding market access, improving operational efficiency, and enhancing financial inclusion through the use of digital technologies such as e-commerce, social media, and digital financial services. Furthermore, digitalization contributes to increased household income and creates broader economic opportunities at the community level. However, the study also reveals that the implementation of digitalization faces several challenges, including low levels of digital literacy, limited access to technological infrastructure, and socio-cultural barriers that affect women’s participation in the digital economy. These challenges result in a gap between the potential benefits and the actual implementation of digitalization among women entrepreneurs. Therefore, integrated efforts from multiple stakeholders are needed to enhance women’s digital capacity through training programs, improved access to technology, and inclusive policy support. This study contributes to the existing literature on digital-based women’s economic empowerment and provides insights for developing sustainable strategies to strengthen women-owned MSMEs in the digital era.

Analisis Strategi Pengelolaan Dana Zakat, Infaq, Shadaqah (ZIS) Dalam Mendorong Optimalisasi Pencapaian BAZNAS Microfinance Masjid (Studi Lembaga BAZNAS Kota Cilegon) Farhan Zulfahmi; Evi Ekawati; Ahmad Hazas Syarif
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 1 (2026): Februari 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i1.5681

This study aims to analyze the management strategies of zakat, infaq, and sadaqah (ZIS) implemented by BAZNAS Cilegon City in optimizing the Baznas Microfinance Masjid (BMM) program as an instrument for empowering the ummah’s economy. The research employs a qualitative approach with data collected through interviews, observations, and documentation, and validated using methodological triangulation. Data analysis follows Miles and Huberman’s model, including data reduction, data display, and conclusion drawing. The findings reveal that BAZNAS Cilegon City applies digital-based fundraising strategies, transparency- and accountability-oriented management, and productive zakat distribution through mosque-based microfinance. The SWOT analysis identifies institutional legitimacy and mosque social networks as strengths, industrial zakat potential as an opportunity, and limitations in human resources and digital reporting systems as weaknesses. Empirically, the BMM program enhances mustahik income, independence, and social participation, aligning with the principles of maqashid al-shariah. This study confirms that mosque-based productive ZIS management plays a significant role in shifting the paradigm from consumptive zakat toward sustainable empowerment-oriented zakat.

Digitalisasi UMKM Perempuan Sebagai Upaya Penguatan Ekonomi Keluarga Dan Komunitas Siti Hanifah; Moh Bahrudin; Evi Ekawati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10835

Digitalization has become a key driver in the transformation of the global economy, including in the development of Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the role of digitalization in empowering women-owned MSMEs and strengthening household and community economies. The research employs a qualitative approach using a literature review method by examining various relevant sources from academic journals and scholarly books. The findings indicate that digitalization has a significant positive impact on the performance of women-owned MSMEs, particularly in expanding market access, improving operational efficiency, and enhancing financial inclusion through the use of digital technologies such as e-commerce, social media, and digital financial services. Furthermore, digitalization contributes to increased household income and creates broader economic opportunities at the community level. However, the study also reveals that the implementation of digitalization faces several challenges, including low levels of digital literacy, limited access to technological infrastructure, and socio-cultural barriers that affect women’s participation in the digital economy. These challenges result in a gap between the potential benefits and the actual implementation of digitalization among women entrepreneurs. Therefore, integrated efforts from multiple stakeholders are needed to enhance women’s digital capacity through training programs, improved access to technology, and inclusive policy support. This study contributes to the existing literature on digital-based women’s economic empowerment and provides insights for developing sustainable strategies to strengthen women-owned MSMEs in the digital era.

Pengaruh Komunikasi, Kesehatan Mental dan Disiplin Kerja Terhadap Kinerja Karyawan Administrasi PT Astra Isuzu Lampung dalam Perspektif Bisnis Islam: Studi pada Karyawan Administrasi PT Astra Isuzu Lampung Delsy Oktavia; Evi Ekawati; Agus Kurniawan
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 7 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i7.12225

This study aims to analyze the influence of communication, mental health, and work discipline on the performance of administrative employees at PT Astra Isuzu Lampung from the perspective of Islamic business. This research is motivated by the importance of qualified human resources in improving company productivity through effective communication, good mental health, and strong work discipline in accordance with Islamic values such as honesty, responsibility, and trustworthiness. The study employed a quantitative method with descriptive and verificative approaches, involving all administrative employees of PT Astra Isuzu Lampung as the research population using saturated sampling techniques. Data were collected through questionnaires, observations, and documentation, and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, t-tests, F-tests, and the coefficient of determination. The results show that communication, mental health, and work discipline each have a positive and significant effect on employee performance, and simultaneously these variables significantly influence the performance of administrative employees at PT Astra Isuzu Lampung. From the perspective of Islamic business, effective communication, maintaining mental health, and implementing work discipline reflect Islamic work ethics that contribute to improving work quality and creating a harmonious and productive work environment

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