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All Journal Jurnal Akuntansi dan Pajak Economica: Jurnal Ekonomi Islam Akuntabel : Jurnal Ekonomi dan Keuangan Jurnal Tabarru': Islamic Banking and Finance Al-Kharaj: Journal of Islamic Economic and Business Jurnal Akuntansi dan Keuangan Gemilang: Jurnal Manajemen dan Akuntansi Bukhori: Kajian Ekonomi dan Keuangan Islam Jurnal Riset Manajemen Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Inovasi Ekonomi Syariah dan Akuntansi J-CEKI
Evi Ekawati
Universitas Islam Negeri Raden Intan Lampung
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Digital Marketing dan Harga Terhadap Minat Beli Konsumen Pengguna Shopee di Bandar Lampung dalam Perspektif Bisnis Islam: Studi pada Gen-Z Pengguna Shopee di Bandar Lampung Rizky Ananda Faisal; Evi Ekawati; Yulistia Devi
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2723

Abstract

The pre-survey findings show how information can influence interest in purchasing, whether it is information about products marketed on digital platforms or information about the price of a product listed. This is a very interesting issue to be discussed further. This research aims to find out whether digital marketing has a significant effect on buying interest. To find out whether price has a significant effect on buying interest. To find out whether digital marketing and price have a significant effect on buying interest. To explain digital marketing and prices from an Islamic business perspective. This research method is a descriptive method with a quantitative approach. The sampling technique in this research used probability sampling with a purposive sampling method; a total sample of 100 Gen-Z Shopee users in Bandar Lampung were used as respondents. The data analysis techniques used in this research are multiple linear regression techniques, coefficient of determination techniques, partial hypothesis testing (T-test), and simultaneously (F test). The results of this research using partial hypothesis testing (T-test) show that digital marketing has a significant effect on purchase interest. Price does not have a significant effect on purchase intention. From the simultaneous hypothesis test (F-test), it can be seen that digital marketing and price have a significant effect on buying interest. In Islamic business, digital marketing and pricing must be based on honesty, transparency, and fairness.
Pengaruh Kemanfaatan, Kemudahaan Penggunaan dan Subjective Norms Terhadap Intention To Use (Studi Kasus Pengguna Dana Di Bandar Lampung) Rena Chintia; Evi Ekawati; Weny Rosilawati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.6319

Abstract

Perkembangan teknologi informasi yang pesat telah mempengaruhi banyak aspek kehidupan, termasuk dalam hal transaksi keuangan. Salah satu inovasinya adalah munculnya layanan dompet digital, seperti Dana, yang memudahkan penggunanya dalam melakukan berbagai transaksi secara praktis dan efisien. Penelitian ini bertujuan untuk menguji pengaruh kemanfaatan, kemudahan penggunaan, dan subjective norms terhadap intention to use aplikasi Dana di Bandar Lampung. Metode yang digunakan adalah kuantitatif dengan sampel sebanyak 100 responden yang dipilih menggunakan rumus Lemeshow. Teknik analisis data menggunakan SmartPLS dengan uji validitas, uji reliabilitas, dan uji hipotesis. Hasil penelitian menunjukkan bahwa kemanfaatan (X1) tidak berpengaruh dan tidak signifikan terhadap intention to use (Y), kemudahan penggunaan (X2) juga tidak berpengaruh dan tidak signifikan terhadap intention to use (Y), sementara subjective norms (X3) berpengaruh secara positif dan signifikan terhadap intention to use (Y).
Tax Policy and Muslim Consumer Behavior: Evidence from Indonesia’s Retail Sector Suhendar, Suhendar; Evi Ekawati; Yoyo Arifardhani; Dewi, Hayuningtyas Pramesti; Dahlan, Ahmad; Hamdan, Muhammad Sirajuddin Qahtan
Economica: Jurnal Ekonomi Islam Vol. 14 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/economica.2023.14.2.25995

Abstract

Indonesia’s retail sector faces challenges adapting to recent VAT policy changes amid ongoing recovery from the COVID-19 downturn. This study examines the relationship between the VAT rate increase—from 11% to 12% in April 2022—and consumer purchasing power, using a mixed-methods approach grounded in Islamic ethics. Conducted across five major Indonesian cities, the analysis reveals that the tax increase has spurred improvements in financial planning, with 78% of respondents reporting more structured shopping behavior. Consumer adaptation strategies—including digital tools and loyalty programs—resulted in 15–20% savings. Demand elasticity varied by product type: essential goods showed low elasticity (-0.3), while non-essentials exhibited higher elasticity (-1.2), reflecting consumer prioritization. The retail sector demonstrated resilience, growing from 3.2% to 4.2%, with operational efficiency rising from 82% to 88% and digital transformation reaching 87%. These findings offer empirical support for the positive effects of fiscal adjustments and highlight the role of Islamic ethics in promoting prudent, purposeful consumption.
Analisis Uji Kinerja Bank Syariah Menggunakan Maqashid Syariah Index dan Islamicity Performance Index (Studi pada Bank Umum Syariah tahun 2021-2024) Nada Annisa; Evi Ekawati; Is Susanto
AKUA: Jurnal Akuntansi dan Keuangan Vol. 4 No. 3 (2025): Juli 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/akua.v4i3.5191

Abstract

This study aims to examine and compare the performance of Islamic commercial banks in Indonesia with the approach of Maqashid Syariah Index (MSI) and Islamicity Performance Index (IPI) as an alternative measurement that integrates the spiritual, social, and economic dimensions in accordance with the principles of Sharia. A descriptive quantitative approach was used in analyzing secondary data obtained from the annual reports of 13 Islamic commercial banks registered with the Financial Services Authority (OJK) during the period 2021-2024. The results showed that although most banks showed progress in the dimensions of profitability and transparency, there were still significant weaknesses in education, research, and social distribution indicators indicating that the implementation of sharia principles as a whole was not optimal. BPD NTB Syariah consistently ranks highest in most indicators as the BEST BUS in the achievement of the Maqashid Syariah Index (MSI) in the 2021-2024 period of 37.39%. Supported by the achievement of bpd NTB Syariah which has a high average value of 31.55%, while small banks tend to experience gaps in the implementation of Sharia objective values. Bank Aladin Syariah was identified as the BEST BUS based on Overall IPI with an average of 40.12%. The findings underscore the urgency of adopting maqashid-oriented measurement systems and Sharia integrity in banking managerial and regulatory strategies. Therefore, this study recommends the integration of MSI and IPI as a framework for evaluating the performance standards of Islamic banks to encourage the achievement of economic, spiritual, and social sustainability in the Islamic banking industry.
Co-Authors Adib Fachri Ahmad Dahlan Ahmad Habibi Ahmad Hazas Syarif Arifa Kurniawan Baginda Sultan Aritonang Cris Kuntadi Dewi, Hayuningtyas Pramesti Diah Mukminatul Hasyimi Dinda Fali Rifan Ghina Ulfah Sachfurrohman Hamdan, Muhammad Sirajuddin Qahtan Heni Noviarita Is Susanto Kurnia Maulida M. Ujang Baihaqi Marendra Marendra Melinda Septri Yani Muhammad Kurniawan Nada Annisa Nasruddin Nasruddin Nur Rachmad Sukowicaksono Nur Wahyu Ningsih Palupi Pratiwi Pandhu I Sukmantoro Rena Chintia Restianita, Oza Rini Wijaningsih Rizky Ananda Faisal Rosydalina Putri Siti Nurohmah Suharto Suhendar Suhendar, Suhendar Tika Silawati Ulul Azmi Mustofa, Ulul Azmi Weny Rosilawati Yoyo Arifardhani Yulistia Devi