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All Journal Jurnal Ekonomi Efektif Kontigensi: Jurnal Ilmiah Manajemen Jurnal Penelitian Pendidikan Indonesia
Burhan Rifuddin
Institut Agama Islam Negeri Palopo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA STARBUCKS DI WILAYAH CIANJUR Nurjaya Nurjaya; Heri Erlangga; Jasmani Jasmani; Denok Sunarsi; Burhan Rifuddin; Mujahidin Mujahidin
Jurnal Ekonomi Efektif Vol 2, No 4 (2020): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v2i4.10698

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere terhadap keputusan pembelian konsumen pada Starbucks di Wilayah Cianjur. Metode yang digunakan adalah explanatory research dengan sampel sebanyak 100 responden. Teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini variabel store atmosphere diperoleh nilai rata-rata skor sebesar 3,406 dengan kriteria baik. Variabel keputusan pembelian diperoleh nilai rata-rata skor sebesar 3,481 dengan kriteria baik. Store atmosphere berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai persamaan regresi Y = 10,979 + 0,805X, dan nilai koefisien korelasi 0,751 atau memiliki tingkat hubungan yang kuat dengan nilai determinasi 56,5%. Uji  hipotesis diperoleh signifikansi 0,000 < 0,05.
The Influence of Debt to Asset Ratio (DAR) on Stock Prices in Foot and Beverage Companies Listed on Bursa Egek Indonesia Burhan Rifuddin
Kontigensi : Jurnal Ilmiah Manajemen Vol 7 No 2 (2019): Kontigensi: Jurnal Ilmiah Manajemen
Publisher : Program Doktor Ilmu Manajemen, Universitas Pasundan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56457/jimk.v7i2.236

Abstract

This research is raining to analyze the effect on stock prices. The company's financial information includes Debt to Asset Ratio (DAR), an independent variable that is suspected to affect the stock price at the company, where the stock price is the dependent variable. The population in this study are all financial statements of Food and Beverage companies listed on the Indonesia Stock Exchange, audited and published. The sample is the financial statements of Food and Beverage companies period 2012-2016 taken through a purposive sampling of nine companies. Data collection is done by documentation technique. The analysis technique used is classical assumption test and simple regression analysis. Based on The Results, regression coefficient analysis shows the Debt to Asset Ratio (DAR) coefficient of 8610, 496, which is positive for stock prices and a significant value of 0.292 where this value indicates that the relationship between the Debt to Asset Ratio (DAR) variable to the stock price has no significant negative effect because 0.0292 is greater than> 0.05 or 5%. So the hypothesis in this study states that the Debt to Asset Ratio (DAR) has a significant negative effect on stock prices Test results. The coefficient of determination in the Summary Model test results table shows that the R Square value is 0.025 where this value implies that the influence of Debt to Asset Ratio (DAR) on Stock Prices is 2.5%, while 97.5% Share Prices are influenced by variables others who were not examined in this study. 292, where this value indicates that the relationship between the Debt to Asset Ratio (DAR) variable to the stock price has no significant negative effect because 0.0292 is greater than> 0.05 or 5%. So the hypothesis in this study states that the Debt to Asset Ratio (DAR) has a significant negative effect on stock prices Test results. The coefficient of determination in the Summary Model test results table shows that the R Square value is 0.025 where this value implies that the influence of Debt to Asset Ratio (DAR) on Stock Prices is 2.5%, while 97.5% Share Prices are influenced by variables others who were not examined in this study. 292, where this value indicates that the relationship between the Debt to Asset Ratio (DAR) variable to the stock price has no significant negative effect because 0.0292 is greater than> 0.05 or 5%. So the hypothesis in this study states that the Debt to Asset Ratio (DAR) has a significant negative effect on stock prices Test results. The coefficient of determination in the Summary Model test results table shows that the R Square value is 0.025 where this value implies that the influence of Debt to Asset Ratio (DAR) on Stock Prices is 2.5%, while 97.5% Share Prices are influenced by variables others who were not examined in this study.
The role of service marketing mix on the decision to choose a school: an empirical study on elementary schools Syarif Iskandar; Burhan Rifuddin; Dodi Ilham; Rahmat Rahmat
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 7, No 3 (2021): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020211177

Abstract

This study aims to analyze the effect of the service marketing mix, including Product, Price, Place, Promotion, People, Process, and Physical Evidence, on parents’ decision-making in choosing elementary schools. This type of research is descriptive analysis. The research sample is parents or guardians of elementary school students totaling 321 people in Palopo; the sampling technique used is a simple random sampling method. The data collection technique used was an online questionnaire via Google Form. The data analysis method used is Structural Equation Modeling (SEM) analysis with data processing tools using SmartPLS 3.0 software. The results of data analysis show that: Product, Price, Place, Promotion, People, Process, and Physical Evidence have a positive and significant effect on the decision to choose an elementary school in Palopo. The novelty of this research is the relationship model of the service marketing mix to the decision to choose an elementary school.
Co-Authors Denok Sunarsi Dodi Ilham Erlangga, Heri Jasmani Jasmani Mujahidin Mujahidin Nurjaya Nurjaya Rahmat Rahmat Syarif Iskandar