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Perancangan Model Bisnis Perubahan Swab Aja menjadi Klinik Menggunakan Metode Bisnis Model Kanvas Anggito, Nurmaryo; Fajar, Ahmad Nurul
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.688

Abstract

This research is case study research at the Swab Aja. The aims of this research to find existing business model analysis Swab Aja; and to find a business model design for changing Swab Aja into a clinic using the Business Model Canvas. This research is qualitative research. The data used are primary data and secondary data. Secondary data was obtained through document analysis while primary data was obtained through field studies and interviews. Data collection techniques to be used in this research are: in-depth interviews); participant – observation); and Documentation. The interview guide used consisted of 50 questions. The interview guide was prepared based on the 9 stages of developing the canvas business model. The findings in this research are: there are changes in the components of key activities, value propositions, channels, and customer segments; the design of a new business model at the SWAB AJA Laboratory, namely changing its form to a clinic that provides various services besides SWAB and PCR tests such as physiotherapy, pharmacy, offline clinics and even delivery services; and a new brand is required for the SWAB AJA Laboratory so that the customer's image changes to increase sales.
Evaluasi Tata Kelola Teknologi Informasi di Perusahaan Manufaktur Otomotif: Pendekatan Menggunakan Kerangka Kerja COBIT 2019 Hans Brillian Thehawijaya; Ahmad Nurul Fajar
Syntax Idea 3953-3958
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v6i9.4401

Abstract

Teknologi Informasi sudah menjadi bagian dari sebuah komponen penting dalam sebuah perusahaan, perusahaan otomotif di Indonesia sendiri tentunya memiliki menghadapi tantangan dalam mencapai KPI operasional teknologi informasi yang ditargetkan khususnya terkait dengan ticketing helpdesk dimana terdapat abnomalitas pada naiknya jumlah ticket problem dari waktu ke waktu. Melalui pengukuran kapabilitas tata kelola IT menggunakan COBIT 2019 pada tahun 2022, ditemukan bahwa aspek business continuity and availability belum sepenuhnya tercakup. Hal ini menyebabkan peningkatan jumlah tiket di Divisi CIT, memicu peningkatan biaya operasional perusahaan akibat penambahan sumber daya manusia. Analisis kapabilitas TI menggunakan skala COBIT 2019 dan model Capability Maturity Model Integration (CMMI). Studi ini bertujuan untuk mengukur tingkat kapabilitas tata kelola layanan teknologi informasi di Divisi CIT perusahaan manufaktur. Menggunakan kerangka kerja COBIT 2019, penelitian ini merancang rekomendasi berdasarkan hasil pengukuran
Examination Of Variables Influencing The Utilization Of Aruba Central In Indonesia Septiharto, Dicky; Fajar, Ahmad Nurul
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15536

Abstract

SaaS merupakan salah satu jenis produk cloud computing yang menghosting perangkat lunak di cloud publik. Pengguna individu dapat mengakses perangkat lunak dan data yang tersimpan melalui klien cloud seperti browser web. Keunggulan lain dari SaaS adalah kapasitas penyimpanan yang besar. Hal ini memungkinkan pengguna untuk menyimpan data dalam jumlah besar tanpa perlu khawatir dengan kapasitas penyimpanan di perangkat mereka. Aruba Central merupakan salah satu aplikasi berbasis cloud yang dikembangkan oleh HPE Aruba Networking yang dapat mengelola Access Point dan Switch dalam satu dashboard. Berdasarkan informasi dari organisasi hingga September 2023, HPE Aruba Networking memiliki 420 klien di Indonesia, namun baru 25 klien (sekitar 5,9%) yang telah menggunakan Aruba Central dengan waktu penggunaan lebih dari 1 tahun. Oleh karena itu, penelitian ini dilakukan menggunakan Aruba Central pada pelanggan Indonesia dari Januari 2021 hingga September 2023. Penelitian ini perlu memahami elemen apa saja yang memengaruhi pemanfaatan aplikasi ini melalui Unified Theory of Acceptance and Use Technology-3 (UTAUT3)
ANALYZING FACTORS INFLUENCING THREADS PLATFORM ADOPTION AMONG INDONESIAN GENERATION Z: A MODIFIED UTAUT APPROACH WITH USER SATISFACTION AND INERTIA Rompas, Reinaldo Ragil; Fajar, Ahmad Nurul
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 3 (2026): Volume 10, Nomor 3, June 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v10i3.56301

Abstract

The Threads platform reached 100 million signups in five days but experienced a drastic decline in users, indicating challenges in maintaining sustainable adoption. This study aims to analyze the factors influencing Threads adoption among Indonesian Generation Z using a modified UTAUT framework with the addition of User Satisfaction and Inertia constructs. This study used a quantitative approach with 474 valid respondents from Generation Z in six Indonesian provinces through purposive sampling. Data were analyzed using PLS-SEM through SmartPLS 4.0 to test nine research hypotheses. The measurement model confirmed adequate validity and reliability. The structural model showed substantial explanatory power with R² of 0.717 (Intention to Use), 0.681 (Actual Use), and 0.585 (User Satisfaction). Eight of the nine hypotheses were supported. User Satisfaction is the strongest predictor of Intention to Use (β=0.652), Intention to Use predominantly influences Actual Use (β=0.801), Performance Expectancy predicts User Satisfaction (β=0.579), and Social Influence influences Intention to Use (β=0.279). Inertia has a significant negative effect on Intention to Use (β=-0.122), confirming that habitual attachment to X (formerly Twitter) hinders Threads adoption. Facilitating Conditions are insignificant on Intention to Use but have a direct effect on Actual Use. The novelty of this study lies in the integration of User Satisfaction and Inertia constructs into UTAUT for the context of competitive social media platform switching, which has not been widely explored in the literature. Practically, Meta needs to prioritize improving user experience and addressing switching barriers to sustain Threads adoption in the Indonesian market.