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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Skala Kesehatan Sulolipu: Media Komunikasi Sivitas Akademika dan Masyarakat FINANSIA : Jurnal Akuntansi dan Perbankan Syariah An-Nadaa: Jurnal Kesehatan Masyarakat Jurnal Agribisnis Indonesian Journal of Islamic Economics and Business Jurnal Riset Manajemen dan Akuntansi (JURIMA) Dinamika Jurnal Bakti Untuk Negeri El-Hadhanah: Indonesian Journal Of Family Law And Islamic Law Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Riset Manajemen Jurnal Kajian Dan Penalaran Ilmu Manajemen Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Santri : Jurnal Ekonomi dan Keuangan Islam
Rafidah RAfidah
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Journal : Jurnal Kajian Dan Penalaran Ilmu Manajemen

 1 
PENGARUH PENGETAHUAN PRODUK DAN PROMOSI TERHADAP MINAT MENGGUNAKAN LAYANAN PEGADAIAN SYARIAH DI KOTA JAMBI Nurni Lamsari; Rafidah Rafidah; M. Taufik Ridho
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v1i4.226

Abstract

The high level of living needs that must be met is a burden that every earning individual must go through and not all of their needs are met. With the existence of sharia pawnshops can help economic problems in each individual. Therefore, this research aims to determine the influence of product knowledge and promotions on interest in using sharia pawnshop services among people in the city of Jambi. This study uses a quantitative research method with a descriptive approach. Sampling of 100 people using the Slovin formula approach. Data collection by observation and questionnaires. Data were analyzed using instrument test analysis, classical assumption test, hypothesis test, simultaneous test and coefficient of determination test. Based on the results of this study, there is a positive and significant influence between product knowledge and promotion on interest in using sharia pawnshop services. Using the t test the significance value of product knowledge is 0.001 <0.05 and the tcount > ttable 3.513 > 0.1984723, the promotion significance value is 0.000 <0.05 and the tcount > ttable 5.010 > 0.1984723. Simultaneously or together, a positive and significant effect can be seen from the f test, namely fcount > ftable or 53.690 > 3.090187 and a significant value of 0.000 <0.05. Based on the R Squre test results, the R2 value is 0.525 or 52.5%, the remaining 48.5% is influenced by variables outside this study. With this, sharia pawnshops are expected to further increase promotions so that the public can find out what products are offered by sharia pawnshops.
GREEN KNOWLEDGE RELIGIUSITAS DAN KEPUTUSAN PEMBELIAN GREEN PRODUCT PADA KONSUMEN MUSLIM GENERASI Z Umamatul Faizah; Rafidah Rafidah; Aztyara Ismadharliani
Jurnal Kajian dan Penalaran Ilmu Manajemen Vol. 1 No. 4 (2023): Oktober : Jurnal Kajian dan Penalaran Ilmu Manajemen
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jkpim.v1i4.227

Abstract

This study aims to determine and analyze the effect of green knowledge and religiosity on purchasing decisions of green products among Muslim consumers of the Z generation of students of the Faculty of Economics and Islamic Business, Sulthan Thaha Saifuddin State Islamic University, Jambi. This research is a quantitative type. The sample used was 91 respondents. The analysis used in this study is validity test, reliability test, multiple regression analysis, T test, F test and analysis of the coefficient of determination. The research was carried out using multiple linear regression equations for the effect of green knowledge and religiosity is Y = -0.521 + 0.729 X1 + 0.234 X2 + e. The influence of green knowledge and religiosity together have a significant and positive effect on green product purchasing decisions because the results of the F test carried out yielded Fcount > Ftable or 105.347 > 3.10 with a significance value of 0.000 > significant level of 0.05. The coefficient of determination is 0.699, which means that the influence of green knowledge and religiosity together influence the purchase decision of R2, namely 69.9%, while the remaining 30.1% is influenced by other factors.
Co-Authors Abdur Rivai Ading Nadia Sansabilla Agnes Ayu Arianda Ahmad Rizani Anita Santri Caniago Auliatina Safitri Aztyara Ismadharliani Bella Adni Erni Yuliastuti Erwin Saputra Siregar Faturahman Faturahman Ferri Saputra Tanjung Hapisah Hapisah Liza Tania M. Maulana Hamzah M. Taufik Ridho Maulana Hamzah Mohammad Orinaldi Muhammad Orinaldi Nasaiy Aziz Novi Mubyarto Nurni Lamsari Nurul Ardilah Olyvia Rosalia Putri Wahyuni Randa Aslam Putra Rasdiyanah AR Rusmilawaty Saijun Saijun Sawitri, Nina Solichah Solichah Tut Barkinah Umamatul Faizah Vevi Andriani Yogashwara Vidyan