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All Journal Tarbawi: Jurnal Keilmuan Manajemen Pendidikan Adaara: Jurnal Manajemen Pendidikan Islam International Journal of Asian Education Jurnal Pendidikan Islam Jurnal Manajemen Pendidikan Islam Jurnal Pendidikan Islam Jurnal Mappesona
FAJRI DWIYAMA
Fakultas Tarbiyah IAIN Bone
Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE ROLE OF STAKEHOLDER IN BUILDING A BRAND IMAGE AT MADRASAH ALIYAH Fajri Dwiyama; Nurhasanah R
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 5 No 3 (2020): Islamic Education Management
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v5i3.1002

Abstract

Brand image is a representation of the overall perception of a brand and is formed from information and knowledge of that brand. Having a positive brand image for educational institutions in today's global competition is very important. The existence of a brand image is an alternative in winning the education marketing competition. A positive brand image is formed from the continuous role of various elements of stakeholders in educational institutions. Madrasah Aliyah Al-Ikhlas Ujung Bone is one of the private educational institutions established in the pesantren environment, which has a very good brand image. The indicator appears from the high public interest in these educational institutions. Even though they have a brand image, there is no visible role of school residents in building this brand image. This is the reason behind this research. The type of research used is qualitative research, data collection methods in the form of observation, interviews and documentation. Data analysis techniques are data reduction, data display, and drawing conclusions. The results of the study were related to the role of school members in building image bran, namely: 1) the characteristics of the brand image in Madrasah Aliyah Al-Ikhlas Ujung Bone, namely the existence of a strong image of the maker, the image of the user and the image of production. 2) the role of school members in building brand image, namely forming perceptions, maintaining perceptions, and changing perceptions.
Peran Komite Sekolah Terhadap Pengawasan Dana Operasional Sekolah Di Mts DDI Mulamenre’e Kecamatan Ulaweng Kabupaten Bone A. Syamsu Alam; Fajri Dwiyama; Nurlina Nurlina
JURNAL MAPPESONA Vol. 7 No. 1 (2024): Edisi Februari 2024
Publisher : Institusi Agama Islam Negeri (IAIN) Bone

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30863/mappesona.v7i1.5476

Abstract

The objectives of this study are as follows: to find out the extent of the role of the school committee in supervising school operational funds in MTs DDI Mulamenre'e, to find out how the role of the school committee in MTs DDI Mulamenre'e and to find out the involvement of the role of the school committee in supervising school operational funds in MTs DDI Mulamenre'e. The results showed that 1) Based on the results of research and discussion, it can be understood  that the role of the school committee MTs DDI Mulamenre'e starting from the role of the school committee as a consideration agency, supporting institution and as a controlling institution has been well implemented, seen by the school committee contributing direction, support or support and maintaining good relations with school residents with the support of direction given in the form of thought energy and Materials, as well as the provision of facilities and school committees are always present and involved in implementation activities. 2) supervision of operational funds of MTs DDI Mulamenre'e schools, namely setting implementation standards including the timing of implementation costs and determining implementation measurements which include measuring budget or fund efficiency and measuring the implementation of activities to determine positive impacts and negative impacts 3) The role of the school committee in supervising the operational funds of MTs DDI a schools because considering the funds from madrasah or schools are limited, so it becomes one.
Cultural Heritage as a Driver of Educational Choices: Evaluating the Role of Bugis Values in the Selection of Islamic Private Schools in Indonesia Muh. Bachtiar Aziz; Fitriani; Nurhasanah R; Achmad Anwar Abidin; Fajri Dwiyama; Mohamad Toha
Nazhruna: Jurnal Pendidikan Islam Vol. 7 No. 3 (2024): Transformative Islamic Education in Pesantren and Madrasah
Publisher : Universitas Pesantren Kh abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/nzh.v7i3.110

Abstract

The decision of parents in Bone, South Sulawesi, to send their children to private Islamic schools is significantly influenced by the integration of religious education and Bugis cultural values, particularly the concept of siri' na pacce. This study aims to examine how Bugis cultural heritage impacts school selection and how private Islamic schools cater to these needs by incorporating programs that reinforce both religious and local values. Using a qualitative approach with a phenomenological design, the research involved in-depth interviews with 15 parents. The results indicate that private Islamic schools are more responsive to parental expectations than public schools, offering a curriculum that blends Bugis religious and cultural education. The study identifies five main factors influencing parents’ decisions: preservation of cultural identity, strengthening religious values, harmonizing modern and traditional education, promoting culture-based character formation, and preparing students for globalization while maintaining cultural roots. Private Islamic schools in Bone have developed educational models that integrate Islamic teachings with local norms (pangngadereng) in response to community needs. This research highlights the importance of cultural heritage in educational decision-making and the role of private institutions in adapting to cultural expectations. The findings offer valuable insights for developing education policies that embrace local wisdom and for creating school management models that respect cultural diversity within Indonesia’s education system.
Co-Authors A. Syamsu Alam Abdul Hakim Adriani Adriani Anwar Abidin, Achmad Awaluddin, Andi Fajar Dilham Dilham Fitriani Ilham Ilham Ismia Ismia Mohamad Toha Muh. Alfian Muh. Bachtiar Aziz Nurhasanah R Nurhasanah R NURHASANAH R Nurhasanah R Nurlina Nurlina Riska Oktafiana Satma Awaliana Trisnowali MS, Andi