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All Journal Communicare : Journal of Communication Studies Jurnal Sosial Humaniora Terapan Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Vokasi Indonesia
Pijar Suciati
Program Pendidikan Vokasi, Universitas Indonesia
Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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FAKTOR PEMBENTUK VIRALITAS PROMOSI MUSISI INDEPENDEN DI MEDIA SOSIAL Suciati, Pijar
Jurnal Vokasi Indonesia Vol. 8, No. 1
Publisher : UI Scholars Hub

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Abstract

Successful viral communication depends on the ability of the sender to turn the recipient into an active marketer of the message. Tto be viral, before creating and sending the messages, sender should be considering the receiver's perspective and the content of the message. This study aims to find out how strong the factors forming the viral message that affecting the attitude of the audience towards promotional messages from an indie musician/band (Mocca). The paradigm used in this research is positivist (classic), the methodology is quantitative and explanatory approach. The data collection method is survey with online questionnaire. The analysis model is the Hypothetical Path Diagram. This research find if we want to make our promotional message to be viral, we should pay attention to the elements of the message structure, the contents of the message, and how to deliver the message. In addition we should pay attention to the elements of credibility, attraction, and strength of the message. Specific finding in this study are regarding proximity (proximity) and the psychology of message recipients.
Consumer Perceptions of Generation Z of Go-Ride Service Product Based on Marketing Mix Concept Brahmana, Putri Angelina; Amina, Amanda Keisya; Suciati, Pijar; Maulidiyanti, Mareta
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 13 No 2 (2024): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v13i2.9408

Abstract

This study aims to explore Generation Z's perceptions of Go-Ride services and analyze the application of the 7Ps marketing mix concept within Go-Ride services offered by the Go-Jek application. To achieve this objective, a mixed research methodology was employed. Quantitative data were gathered through a survey conducted among Universitas Indonesia (UI) students aged 15-24 from November 28, 2022, to December 21, 2022, using Google Forms. Qualitative data were obtained through interviews. Our research findings reveal that Go-Ride services play a significant role in providing fast and economical mobility for Generation Z. Additionally, it unveils varying perceptions within this demographic regarding Go-Ride services, shedding light on the nuances of their preferences and expectations. This study contributes to the existing body of knowledge by offering insights into the distinctive perspectives of Generation Z regarding Go-Ride services. By applying the 7Ps marketing mix concept, it provides a deeper understanding of the marketing strategies and tactics utilized in these services. Furthermore, the mixed research approach employed in this study enhances the comprehensiveness of the findings, making it a valuable resource for addressing real-world challenges within the Go-Jek community.
QRIS ADOPTION AND UTILIZATION: EXAMINING GEN Z’S DIGITAL PAYMENT BEHAVIOR AMONG INDONESIAN VOCATIONAL STUDENTS Andriyani, Febri; Siagian, Beatrix; Suciati, Pijar; Citra, Ajenk
Jurnal Vokasi Indonesia Vol. 13, No. 1
Publisher : UI Scholars Hub

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Abstract

The rapid growth of digital payment systems has significantly influenced consumer behavior, particularly among Generation Z, who readily adopt cashless transactions. This study examines the adoption and usage of QRIS (Quick Response Code Indonesian Standard) as a payment method at the Vocational Education Program, Universitas Indonesia (Vokasi UI) canteen. Using a descriptive research design, data were collected from 145 respondents through a structured survey with Stratified Random Sampling to ensure representativeness. The findings reveal that 98% of respondents actively use QRIS, and 100% expressed confidence in understanding its functionality. Users rated QRIS as practical and reliable (100%) and secure (98%), reflecting strong trust and perceived effectiveness. Furthermore, 84% found QRIS highly convenient, and 88% considered it more economical than other payment options. Merchant communication also played a role, with 68% acknowledging promotional efforts by vendors. These results suggest that QRIS effectively facilitates seamless digital payments and improves the payment experience within an educational environment. However, as the study focused on a single institution, further research is needed across diverse populations to validate these findings.
Co-Authors Amina, Amanda Keisya Andriyani, Febri Barijani Mahesa Putra Brahmana, Putri Angelina Citra, Ajenk Endang Setiowati Khairunnisa Devani Putri Lusia, Amelita Maulidiyanti, Mareta Setiowati, Endang Siagian, Beatrix Wiwesa, Ngurah Rangga