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All Journal J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal Pengabdian Pada Masyarakat Expose: Jurnal Ilmu Komunikasi Martabe : Jurnal Pengabdian Kepada Masyarakat Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Jurnal Penelitian Pers dan Komunikasi Pembangunan Jurnal Komunika : Jurnal Komunikasi, Media dan Informatika JURNAL PUSTAKA KOMUNIKASI Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pertahanan dan Bela Negara International Journal of Management, Entrepreneurship, Social Science and Humanities (IJMESH) Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Asian Journal of Management, Entrepreneurship and Social Science Society
Lusia Handayani
Department Of Communication Science, Faculty Of Social And Political Science,Universitas Pembangunan Nasional Veteran Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh E-learning Sebagai Media Komunikasi Pembelajaran Terhadap Efikasi Diri Mahasiswa UPN Veteran Jakarta Lusia Handayani; Vina Mahdalena
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 4, No 1 (2021): Januari
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v4i1.2183

Abstract

Ketika anggota suatu kelompok saling melakukan komunikasi, dapat mempengaruhi keyakinan individu terhadap suatu hal, keyakinan tersebut disebut sebagai Self Efficay. Self Efficay atau Efikasi diri adalah penilaian pribadi atau keyakinan seseorang akan kemampuannya dalam melakukan serangkaian tindakan yang diperlukan untuk menghadapi situasi mendatang. Self Efficacy pertama kali diperkenalkan oleh Albert Bandura. Penelitian ini bertujuan untuk melihat dan menganalisis apakah terdapat pengaruh media komunikasi pembelajaran berupa website e-learning terhadap self efficacy atau efikasi diri mahasiswa UPN Veteran Jakarta. Dalam penelitian ini peneliti juga ingin melihat seberapa besar keyakinan keberhasilan seorang mahasiswa (self efficacy) dalam menyelesaikan tugas yang dilakukan setelah mengikuti pembelajaran dengan e-learning. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan 96 mahasiswa UPN. Hasil penelitian menunjukkan bahwa terdapat pengaruh antara elearning 4.0 sebagai media komunikasi pembelajaran terhadap efikasi diri mahasiswa UPNVJ Angkatan 2019/2020. tidak semua mahasiswa mampu menggunakan elearning 4.0 sebagai media komunikasi pembelajaran dikarenakan kurangnya efikasi diri dalam dirinya saat menggunakan media teknologi, ini dibuktikan dengan hasil jawaban kuesioner bahwa mereka merasa tidak mampu untuk menangani kendala teknis atau kesulitan yang dihadapinya pada saat menggunakan elearning 4.0 sebagai media komunikasi pembelajaran. Sehingga ketika mereka menemukan kesulitan dalam menggunakan elearning 4.0 ataupun mendengar hal negative dari penggunaan elearning 4.0 efikasi atau keyakinan diri mereka menurun Selain itu mereka merasa elearning 4.0 belum bisa menggantikan komunikasi dua arah dan komunikasi tatap muka seperti aktivitas mereka di kelas.
PENDAMPINGAN PEMANFAATAN DIGITAL PLATFORM UNTUK MENINGKATKAN ADDED VALUE PADA UNIT BISNIS KERAJINAN TANGAN BANK SAMPAH SRIKANDI BERDIKARI DI MASA PANDEMIK Irpan Ripa'I Sutowo; Uljanatunnisa Uljanatunnisa; Lusia Handayani; Vina Mahdalena
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 6 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i6.2121-2129

Abstract

Awal tahun 2020 masyarakat dunia dikejutkan dengan Pandemik Virus Corona atau disebut dengan Covid 19, diperkirakan lebih dari dari 215 negara berjuang untuk menghentikan penularan virus ini tidak terkecuali Negara Indonesia. Pandemik ini sangat menimbulkan dampak dari segala sector terutama pada sector usaha yang salah satunya terdampak pada unit kerajinan tangan Bank Sampah Srikandi Berdikari (BSSB) yang berada di Desa Pasarean, Kabupaten Bogor. Berdasarkan hasil asessemen bahwa BSSB memiliki kendala dalam hal pemasaran produk kerajinan tangan baik secara virtual online maupun offline, sehingga dibutuhkan pendampingan yang berkaitan utamanya tentang pemasaran online dengan memanfaatkan platform digital. Melalui kegiatan PKM, tim Abdimas Universitas Pembangunan Nasional Veteran Jakarta melakukan kegiatan pendampingan pemasaran online dari edukasi hingga mempraktikannya. Adapun Rangkaian kegiatan terdiri dari persiapan dan pelaksanaan kegiatan.
MANAJEMEN PRIVASI KOMUNIKASI MAHASISWA UPN VETERAN JAKARTA PADA FITUR CLOSE FRIEND DI INSTAGRAM Fiona Azzahra; Lusia Handayani; Vina Mahdalena
Jurnal Pustaka Komunikasi Vol 5, No 2 (2022): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v5i2.2140

Abstract

The development of features on social media does not escape the risks, as happened with the close friends feature on Instagram. One of the problems that occurs is the leakage of information submitted, but the case of information leakage does not dampen the desire of individuals to continue to use it. Therefore, this study aims to find out how students experience managing and controlling their privacy information on the close friends feature and to find out why they use it. This study uses a qualitative research method with a phenomenological approach to find out more deeply a person's experience of a phenomenon. Researchers collected data by conducting in-depth interviews with 7 (seven) UPN Veteran Jakarta students from various faculties and produced 7 (seven) themes in the student experience using the close friend feature on Instagram. The data analysis techniques used in this study include the collection of life experiences, horizontalization, significant statements, thematic analysis, and essence statements. The results of this study found that there was a motive made by UPN Veteran Jakarta students in using the close friend feature on Instagram, namely they felt free to express themselves so they were comfortable in sharing information about themselves. In addition, they are also not fixated on the displayed image or other users' responses to their uploads.
Analisis The Whalen Seven Steps Strategic Divisi Komunikasi dan Marketing Jakarta Smart City pada Aplikasi Jakarta Kini Farahdinta Destanti; Uljanatunnisa Uljanatunnisa; Lusia Handayani
KOMUNIKA : Jurnal Komunikasi, Media dan Informatika Vol 10 No 2 (2021): Komunika
Publisher : BPSDMP KOMINFO Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31504/komunika.v10i2.4406

Abstract

Kehidupan manusia modern tidak dapat dilepaskan dari kemajuan teknologi karena dampaknya yang memberikan kemudahan dalam beraktivitas, seperti kemudahan dalam memperoleh informasi dari media. Pemanfaatan media ini tidak hanya dilakukan oleh individu, tetapi juga oleh institusi seperti Jakarta Smart City (JSC). Jakarta Smart City hadir dalam bentuk aplikasi yang bernama JAKI (Jakarta Kini) dengan berbagai fitur yang bertujuan untuk mempermudah kehidupan masyarakat yang tinggal ataupun beraktivitas di Jakarta. Untuk memperkenalkan aplikasi JAKI ke masyarakat, divisi komunikasi dan marketing JSC menerapkan dua dari tiga konsep marketing public relations (PR), yaitu pull and pass strategy. Hasilnya, JSC berhasil mencapai target jumlah pengguna aplikasi Jakarta Kini sebanyak satu juta orang. Tujuan penelitian ini adalah untuk mengkaji kunci keberhasilan dari strategi pull and pass yang dijalankan oleh Divisi Komunikasi dan Marketing untuk aplikasi JAKI. Analisis penelitian ini menggunakan konsep the Whalen 7 Steps Strategic dengan metode penelitian studi kasus dan wawancara sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa strategi pull and pass yang dijalankan oleh Divisi Komunikasi dan Marketing sesuai dengan konsep the Whalen 7 Steps Strategic, seperti pemanfaatan media sosial, website, press release, pemuka masyarakat, email blast, JSC talks, dan pameran.
PENGARUH VIDEO TERHADAP PENGETAHUAN SISWA DI KOTA (STUDI PADA SISWA SMP NEGERI 1 CIRUAS, BANTEN) Vina Mahdalena; Lusia Handayani
Global Komunika : Jurnal Ilmu Sosial dan Ilmu Politik Vol 3 No 1 (2020): Global Komunika
Publisher : FISIP UPNVJ

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Learning by using other media that is more interesting such as video (audio visual) can be tested on junior high school students because it has strengths and abilities that we can use to overcome existing limitations. This study aims to compare the knowledge of students in villages and cities when they are given material using video media. The method used is the pre and post test experiments. The results showed that the video learning media had a positive impact on learning outcomes because it was proven to increase student knowledge. However, in the case of students in rural schools the increase in knowledge was not as significant as in the cities. Video learning media have higher posttest scores on students in cities than students in villages. Furthermore, a very significant difference is shown in testing students' knowledge in cities and villages when given material exposure using video media. So, students in cities are more prepared to be given other learning methods such as video shows compared to students in villages. The development of learning methods with digital video media is more effective in students in cities than in villages.
Microblogging Design for Education in Visual Message Vina Mahdalena; Lusia Handayani; Uljanatunnisa Uljanatunnisa
International Journal of Management, Entrepreneurship, Social Science and Humanities Vol. 6 No. 1 (2023): Specific Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmesh.v6i1.1347

Abstract

The highest increase in social media users reached 34.2% in 2017. Meanwhile, Whatsapp is the most widely used social media in Indonesia. The percentage record at 88.7%. After that, there are Instagram and Facebook, with percentages of 84.8% and 81.3%. Microblogging on Instagram feature is usually for marketing and promotion, but content creators use it as a medium of education in today's society. This medium stimulates teachers to take advantage of Microblog for learning media. This study aimed to test the feasibility of microblogging design concerning the development of learning media in designing visual messages on social media and analyzing microblogs used for education. These research methods are development design and qualitative research. Researchers use experts to assess the microblogging design and collect data by interviewing experts regarding microblogging as an educational medium. The study's result in the form of a Microblog design considers that several categories still need to reach the media feasibility test. Some categories that still need to be feasible are form (element), line, and space. Revision is needed because it will affect the effectiveness of Microblog as a learning medium for students. Microblog for collaborative learning is needed for andragogy learning methods needed by adults. Another unique finding is educational microblogs which present picture stories and are more popular than images. The researcher designed Microblog by paying attention to visual communication to provide education.
Unveiling toxic masculinity symbols: Peircean semiotic analysis in films “Seperti Dendam Rindu Harus Dibayar Tuntas” Damarati Rahma Widiasa; Vina Mahdalena; Lusia Handayani
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 18 No. 2 (2023)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v18i2.5384

Abstract

“Seperti Dendam Rindu Harus Dibayar Tuntas” movie depicts how societal pressures concerning masculine characters are illustrated through male attractiveness, centered around their genitalia, the dominance of power, the suppression of emotions or sadness, and physical strength and toughness. According to Terry A. Kupers, toxic masculinity comprises four main components: the suppression of anything labeled as feminine, emotional repression, male domination, and aggression. This study employs a qualitative and descriptive approach to illustrate the phenomenon of toxic masculinity in films. The data collection is conducted through documentary, observational, and literary methods and subsequently analyzed using Peirce's semiotics by examining icons, indexes, and symbols. The research results demonstrate that the representation of toxic masculinity in the film is portrayed through Ajo Kawir as the main character who suffers from impotence and adopts masculine traits to mask his condition. Toxic masculinity behavior is more likely to be produced when Ajo Kawir's masculinity is threatened. Ajo's toxic masculinity behavior becomes more extreme after experiencing erectile dysfunction. Furthermore, this research reveals that sexual power is a part of toxic masculinity, depicted by viewing male genitalia as a symbol of virility. Related to the characteristics of toxic masculinity, this research identifies a complementary character in Kupers' concept, which is excessive sexual processes.
Pengaruh Penggunaan Deskripsi Singkat Berbahasa Inggris Pada Akun Instagram @Folkative Terhadap Efektivitas Penyampaian Informasi Nickie Renail Asmara; Lusia Handayani
Jurnal Ilmu Komunikasi (J-IKA) Vol 11, No 1 (2024): April 2024
Publisher : Lembaga Penelitian & Pengabdian Masyarakat Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/kom.v11i1.21718

Abstract

Akun Instagram @folkative salah satu akun yang menyebarkan informasi seputar berita harian. @folkative menyebarkan informasinya menggunakan dua bahasa, bahasa Indonesia pada headline informasinya, sedangkan bahasa Inggris pada deskripsi singkatnya yang melengkapi lebih lanjut informasinya. Penggunaan deskripsi singkat berbahasa Inggris ini tentunya dapat menimbulkan kesalahpahaman atau miskomunikasi terhadap informasi yang diberikan karena terdapat faktor pembaca yang kurang menguasai bahasa Inggris dan merasa terlalu rumit jika harus menerjemahkannya terlebih dahulu. Penelitian ini bertujuan untuk mengkaji penggunaan deskripsi singkat berbahasa Inggris dapat mempengaruhi efektivitas penyampaian informasi dalam akun Instagram @folkative. Penelitian menggunakan teori message design logic, dengan metode kuantitatif pendekatan survei, dan jenis penelitian eksplanatif. Penelitian ini menggunakan followers akun Instagram @folkative sebagai populasi dan menggunakan teknik sampling accidental sampling, dengan jumlah sampel 100 responden. Hasil perhitungan uji hipotesis menyatakan t hitung 16.014 > t tabel 1.948 yang mengartikan Ha diterima, dapat disimpulkan antara variabel X dan variabel Y memiliki pengaruh yang besar dan signifikan. Hasil uji koefisien determinasi diperoleh tingkat pengaruh antar variabel senilai 72,4%, maka Penggunaan Deskripsi Singkat Berbahasa Inggris pada akun Instagram @folkative memiliki pengaruh yang  besar dan signifikan terhadap Efektivitas Penyampaian Informasi, lalu angka koefisien regresi menyatakan nilai 0.767 (positif).
The Effect of the #WasteDown Beauty Up Campaign Message on Instagram on Environmental Awareness on Sociolla’s Instagram Followers Revina Larasati; Lusia Handayani; Vina Mahdalena
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 02 (2023): May, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human life today is closely related to the use of plastic. Plastics are used in a variety of activities and for various purposes. Besides the convenience and perceived benefits, excessive use of plastic can also harm the environment. It is a common problem because of the excessive and continuously increasing use of plastic and the need for public awareness of their responsibility towards waste. This study aims to determine the effect of the #WasteDownBeautyUp message on Instagram on the environmental awareness of Sociolla's Instagram followers using the Nowak and Warneryd campaign models. The method used in this research is quantitative. Researchers used the survey method to distribute questionnaires to 100 respondents, namely followers of the Instagram account @sociolla, with a purposive sampling technique. The results showed that the t-count value was 3.637 > t-table 1.984 and the sig value 0.000 < 0.05, which means that Ho is rejected and Ha is accepted. The results show the effect of the #WasteDownBeautyUp campaign message on Instagram on environmental awareness among followers of Sociolla's Instagram.
Adopsi Komunikasi Persuasi Ibu Muda dalam Pengembangan Bisnis Multi-Level Marketing (MLM): Adoption of Persuasion Communication of Young Mothers in Multi-Level Marketing (MLM) Business Development Vina Mahdalena; Lusia Handayani; Uljanatunnisa Uljanatunnisa
Society Vol 11 No 2 (2023): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v11i2.369

Abstract

Business competition has given birth to a network marketing system or what is commonly referred to as Network Marketing. The utilization used in Network Marketing, or what we currently know as MLM (Multi-Level Marketing), uses a network system where interpersonal communication is required both between MLM members and communication between members, customers, and prospective consultants. The interpersonal communication of consultants determines MLM business. How do they apply persuasive communication to persuade consumers or other consultants to join their network? This research uses a case study method. The results illustrate three important things young mothers do when running an MLM business to build the household economy. First, a trustworthy communicator will build credibility. Second, I need to understand how to convey messages in the MLM trading system; third, I need to choose communication channels that follow the objectives.
Co-Authors Damarati Rahma Widiasa Danang Wiryawan Nugroho Farahdinta Destanti Fiona Azzahra Gabriel Gifson Hasugian Irpan Ripa’i Sutowo Munawar Khalil Nahrawi, Munawar K. Nahrawi, Munawar K. Nickie Renail Asmara Revina Larasati Riyantini, Rini Sofia Wardhani Tiara Febriani Uljanatunnisa Uljanatunnisa Vidya Alisyah Vina Mahdalena Vina Mahdalena Vina Mahdalena Vina Mahdalena Vinta Sevilla Yani Hendrayani