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All Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal Ilmu Komunikasi dan Bisnis RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan Jurnal Ilmu Komunikasi Nusantara Science and Technology Proceedings Da'watuna: Journal of Communication and Islamic Broadcasting RESLAJ: Religion Education Social Laa Roiba Journal Journal Education Innovation
Yudiana Indriastuti
Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, UPN “Veteran” Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences Other

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Journal : Nusantara Science and Technology Proceedings

 1 
Internet Media Literacy for UPN “Veteran” East Java Students Diana Hertati; Yudiana Indriastuti; Irwan Dwi Arianto
Nusantara Science and Technology Proceedings International Seminar of Research Month Science and Technology in Publication, Implementation and Co
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Internet with the development of communication technology is increasingly increasing, closer and increasingly pamper its users with various information. A lot of the variety of information on the internet can be a benefit too can be a problem. The Internet can be very difficult to avoid, especially when the blank spot area is running low. This study illustrates how internet usage among students in relation with internet media literacy to the understanding of whether students are critical with media content used or consumed. The Campus of UPN Veteran of East Java as State Defense College course in implementation is to identify AGHT information which is not inevitable anymore. Student UPN Veteran of East Java as Surabaya citizen who recently proclaimed as Cyber City certainly have to clean up in this case. Cyber City brings the consequences of more complete internet network in this city. Collecting data through participatory observation, in-depth interviews, focus group discussions and literature to explore more deeply how the use of the Internet among students UPN Veteran of East Java.
Women Empowerment through Production and Online Marketing Training of Wingko Babat Based on Cassava in Baturono Village, Sukodadi, Lamongan Yudiana Indriastuti; Herlina Suksmawati
Nusantara Science and Technology Proceedings 4th International Seminar of Research Month
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2019.0436

Abstract

Empowering women's groups is seen as one of the specific strategies to increase their abilities and potential. Empowering women in business as an effort to increase independence and internal strength of a woman. Empowering women can also help improve the welfare of families and communities. The women in the village of Baturono, Sukodadi, Lamongan have a great opportunity in exploiting the potential of the village, especially the production of Wingko Babat which is a special food from the area. Wingko Babat production business competition certainly requires them to have innovation to be able to compete in the market. Through community service activities with UPN "Veteran" Jawa Timur, a group of women from the village of Baturono, Sukodadi, Lamongan have received training in producing Wingko Babat based on cassava with the best quality. This innovation was carried out as an effort to bring alternative flavors. In addition, the use of cassava as main ingredient is one of the efforts to maximize the processed products from the village plantations. Furthermore, through online marketing training activities, they have basic knowledge about the use of online media to marketing food products. And also, development model of home industry marketing networks. Until now, assistance activities continue to be carried out as an effort to monitor the development of women's business groups in the village of Baturono, Sukodadi, Lamongan.
Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations Yudiana Indriastuti; Diana Amalian; Siska Armawati Sufa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3374

Abstract

The Covid-19 pandemic has had a huge impact on the tourism world. Tourism Industry Managers and Management are starting to shift marketing from offline to digital. One of them is the Surabaya Blockbuster Museum. The Blockbuster Museum is a tourist museum with the theme of toy collections of blockbuster movie characters, such as Captain America, Iron Man, Game of Thrones, Superman, Marvel, Star Wars, Disney, Harry Potter, several horror movie characters, Titanic, and many more. This study wants to find out more about the strategies implemented by the Blockbuster Museum in attracting tourist visits through digital marketing. This study uses a qualitative-descriptive type of research. The technique used in this research is In-depth Interview, Literature Study, Documentation, and Observation. Based on the results of the discussion, it can be concluded that the Surabaya Blockbuster Museum Manager utilizes marketing through digital media because it is considered efficient in reducing the promotional budget. MBS uses social media, Online Travel Agents (OTA), Influencers, Communities, and Local Toy Manufacturers. The social media used are Instagram, Facebook and Youtube, but the manager optimizes the use of Instagram more than other social media, one of the strategies carried out is by utilizing IG Ads to capture a wider target market. In addition, MBS also the manager also uses influencer services to attract the number of visitors from influencer followers, namely Merlianny Effendi (merli_sansan account), Asli Arek Suroboyo (originalareksuroboyo account) and Kuliner Nglencer (culinary_nglencer account). The management also conducts marketing through events by cooperating with the Infis Community (Independet Film Surabaya) and the Charity Superhero Community. Local toy manufacturers are also partners who are partnered by MBS management to hold joint exhibitions, the museum provides an exhibition space, while partners market local toy products at MBS, such as GGNW Toys and Dolanan Keren. The managing party utilizes various types of digital marketing and makes interesting event activities to be able to attract more tourist visits to the museum.
Digital Tourism as a Digital Marketing Strategy for Blockbuster Museum Surabaya Tourism Destinations Yudiana Indriastuti; Diana Amalian; Siska Armawati Sufa
Nusantara Science and Technology Proceedings 7st International Seminar of Research Month 2022
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2023.3374

Abstract

The Covid-19 pandemic has had a huge impact on the tourism world. Tourism Industry Managers and Management are starting to shift marketing from offline to digital. One of them is the Surabaya Blockbuster Museum. The Blockbuster Museum is a tourist museum with the theme of toy collections of blockbuster movie characters, such as Captain America, Iron Man, Game of Thrones, Superman, Marvel, Star Wars, Disney, Harry Potter, several horror movie characters, Titanic, and many more. This study wants to find out more about the strategies implemented by the Blockbuster Museum in attracting tourist visits through digital marketing. This study uses a qualitative-descriptive type of research. The technique used in this research is In-depth Interview, Literature Study, Documentation, and Observation. Based on the results of the discussion, it can be concluded that the Surabaya Blockbuster Museum Manager utilizes marketing through digital media because it is considered efficient in reducing the promotional budget. MBS uses social media, Online Travel Agents (OTA), Influencers, Communities, and Local Toy Manufacturers. The social media used are Instagram, Facebook and Youtube, but the manager optimizes the use of Instagram more than other social media, one of the strategies carried out is by utilizing IG Ads to capture a wider target market. In addition, MBS also the manager also uses influencer services to attract the number of visitors from influencer followers, namely Merlianny Effendi (merli_sansan account), Asli Arek Suroboyo (originalareksuroboyo account) and Kuliner Nglencer (culinary_nglencer account). The management also conducts marketing through events by cooperating with the Infis Community (Independet Film Surabaya) and the Charity Superhero Community. Local toy manufacturers are also partners who are partnered by MBS management to hold joint exhibitions, the museum provides an exhibition space, while partners market local toy products at MBS, such as GGNW Toys and Dolanan Keren. The managing party utilizes various types of digital marketing and makes interesting event activities to be able to attract more tourist visits to the museum.
Co-Authors Amanda Diva Anita Dewi Widya Putri Diana Amalia Diana Hertati Dwi Agustin Rahayu Pratiwi Eela Luna An'Nafi Rifai Herlina Suksmawati Irwan Dwi Arianto Mitha Ambarwati Neni Dwi Lestari Nur Alfia Chumairo Ridho Haidar Rafif Siska Armawati Sufa Tabita Evangelis