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All Journal AGRIEKONOMIKA Jurnal Kridatama Sains dan Teknologi Airlangga Journal of Innovation Management OrchidAgri Jurnal Pengabdian Masyarakat Jurnal Penelitian dan Pengkajian Ilmiah
Amelia Dwi Nugrahaini
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Journal : Jurnal Kridatama Sains dan Teknologi

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Penerimaan Konsumen terhadap Edible Coating sebagai Teknologi Pengawetan Buah Agustina, Julia; Nugrahaini, Amelia Dwi; Humaidi, Taufiq Rahman
Jurnal Kridatama Sains dan Teknologi Vol 7 No 01 (2025): Jurnal Kridatama Sains dan Teknologi
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/kst.v7i01.1646

Abstract

Edible coating is one of the postharvest handling technology innovations that functions to extend the shelf life of fruit and maintain its quality. This study aims to analyze the level of consumer acceptance of the use of aloe vera-based edible coating on fruit. The research method used is quantitative with a descriptive approach. Data were obtained from 140 respondents through an online questionnaire and analyzed using the Likert scale and descriptive statistical analysis. The results showed that 82.86% of respondents were aware of edible coating, defined as a thin layer applied to the surface of fruit to extend shelf life, maintain quality, and enhance the safety and appearance of fruit products during storage and distribution. Social media serves as the primary source of consumer information about edible coating. Adequate knowledge and information regarding the safety of edible coating materials influence consumer decisions to purchase fruit products with edible coating. Therefore, more intensive education is needed to increase consumer acceptance of this innovation
Co-Authors Any Suryantini Humaidi, Taufiq Rahman Julia Agustina Mashyuri Masyhuri Maulana Firmansyah, Akbar Mutmainah, Dini Nafisatul Syahnaz, Cindiah Widarso, Rifqi Adji