Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Jurnal Kridatama Sains dan Teknologi Airlangga Journal of Innovation Management OrchidAgri Jurnal Penelitian dan Pengkajian Ilmiah
Humaidi, Taufiq Rahman
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Price Sensitivity Analysis of Medium Quality Rice: Insights from Low to Middle Income Households in Gresik Regency, Indonesia Firmansyah, Akbar Maulana; Humaidi, Taufiq Rahman; Nugrahaini, Amelia Dwi; Syahnaz, Cindiah
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 1 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Januari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/220j1554

Abstract

This study explores the price sensitivity of medium-quality rice among low- to middle-income households in Kota Baru Driyorejo, Gresik Regency, Indonesia, using the Van Westendorp Price Sensitivity Meter (PSM). Rice is the staple food for most Indonesians, particularly for low-income households where it fulfills essential caloric needs. This research identifies the acceptable price range for medium-quality rice, revealing critical thresholds: the Point of Marginal Cheapness (PMC) at Rp 10,000, the Point of Marginal Expensiveness (PME) at Rp 12,500, the Optimal Price Point (OPP) at Rp 11,000, and the Indifference Price Point (IPP) at Rp 11,500. These insights highlight the delicate balance between affordability and perceived quality, underscoring the need for strategic pricing to mitigate financial strain on vulnerable populations. A purposive sampling method targeted 335 respondents from households with monthly incomes of IDR 2,000,000 to IDR 3,500,000, ensuring the focus on those most affected by price fluctuations. The findings provide actionable guidance for policymakers and market stakeholders to develop equitable pricing strategies, stabilizing rice consumption and promoting food security. Future research should address production efficiency and expand the scope to other regions and demographics to refine pricing policies and their socioeconomic impact.
Peran Sektor Perikanan Budidaya Dalam Mendukung Ketahanan Pangan Perikanan Di Provinsi Jawa Timur Nugrahaini, Amelia Dwi; Humaidi, Taufiq Rahman; Syahnaz, Cindiah; Agustina, Julia; Mutmainah, Dini Nafisatul
OrchidAgri Vol. 5 No. 1 (2025): Jurnal Orchid Agri Vol 5 No.1 Februari 2025
Publisher : Fakultas Pertanian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Ketahanan pangan merupakan upaya pemenuhan kebutuhan pangan bagi masyarakat baik dari pangan hewani maupun nabati. Sektor perikanan budidaya di Provinsi Jawa Timur memiliki potensi yang besar sebagai pangan hewani, hal ini menunjukkan tingginya peran sektor perikanan dalam ketahanan pangan di Provinsi Jawa Timur. Penelitian ini bertujuan untuk mendeskripsikan peran sektor perikanan budidaya dalam ketahanan pangan di Provinsi Jawa Timur. Metode yang digunakan dalam penelitian ini adalah metode deskripsi dengan mengumpulkan data dan informasi sektor perikanan budidaya di Provinsi Jawa Timur. Hasil penelitian ini menunjukkan aspek ketersediaan sektor perikanan di Provinsi Jawa Timur yang dilihat dari tingkat produksi, ekspor, dan impor sudah terpenuhi, dengan tingkat produksi ikan budidaya di Provinsi Jawa Timur sebesar 8,69% dari nasional pada tahun 2022. Aspek pemanfaatan yang dinilai dari tingkat konsumsi Angka konsumsi ikan (AKI) di Jawa Timur, mengalami kenaikan sebesar 6% pada tahun 2023. Pemerintah Provinsi Jawa Timur perlu mengembangkan berbagai kebijakan untuk meningkatkan ketersediaan ikan, seperti pengembangan infrastruktur, pelatihan budidaya, dan diversifikasi spesies ikan yang bernilai ekonomis tinggi. Kata kunci: perikanan budidaya, ketahanan pangan, ketersediaan, pemanfaatan, konsumsi ikan
Kekuatan Pemasaran Sosial Media dalam Minat Beli Sambal Kemasan Humaidi, Taufiq Rahman; Nugrahaini, Amelia Dwi
Airlangga Journal of Innovation Management Vol. 6 No. 1 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i1.70856

Abstract

Sambal, a type of chili sauce is a popular food product, making it essential for producers to develop the right strategies to boost sales. Social media Marketing was important in introducing products and increasing consumer purchase intention for packaged sambal. Marketing strategies have evolved alongside the advancement of digital technologies. One of the digital technology developments that supports marketing is social media. This study aims to analyze the power of social media advertising on the purchase intention of packaged sambal. Specifically, it investigates the influence of visuals, special offers, music, language, interaction, endorsements, and followers on purchase intention. Data were collected through surveys distributed to 106 social media users. This study uses multiple linear regression analysis and is conducted using SPSS software. The results show that visual elements and the number of followers significantly influence consumer’s purchasing intention. A simple and visually appealing design enhances information comprehension, making it easier for potential buyers to understand product details. Additionally, the high number of followers could increase consumer trust and brand credibility, positively affecting purchase decisions.  On the other hand, factors such as special offers, music, language, interaction, and endorsements did not affect purchase intention significantly. These results provide valuable insights for packaged sambal producers, highlighting the importance of optimizing the social media marketing strategies by focusing on the most effective elements.
Penerimaan Konsumen terhadap Edible Coating sebagai Teknologi Pengawetan Buah Agustina, Julia; Nugrahaini, Amelia Dwi; Humaidi, Taufiq Rahman
Jurnal Kridatama Sains dan Teknologi Vol 7 No 01 (2025): Jurnal Kridatama Sains dan Teknologi
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/kst.v7i01.1646

Abstract

Edible coating is one of the postharvest handling technology innovations that functions to extend the shelf life of fruit and maintain its quality. This study aims to analyze the level of consumer acceptance of the use of aloe vera-based edible coating on fruit. The research method used is quantitative with a descriptive approach. Data were obtained from 140 respondents through an online questionnaire and analyzed using the Likert scale and descriptive statistical analysis. The results showed that 82.86% of respondents were aware of edible coating, defined as a thin layer applied to the surface of fruit to extend shelf life, maintain quality, and enhance the safety and appearance of fruit products during storage and distribution. Social media serves as the primary source of consumer information about edible coating. Adequate knowledge and information regarding the safety of edible coating materials influence consumer decisions to purchase fruit products with edible coating. Therefore, more intensive education is needed to increase consumer acceptance of this innovation
Co-Authors Amelia Dwi Nugrahaini Julia Agustina Maulana Firmansyah, Akbar Mutmainah, Dini Nafisatul Syahnaz, Cindiah