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All Journal EKONOMIS : Journal of Economics and Business Jurnal Mantik Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan PEKAT : Jurnal Pengabdian Kepada Masyarakat Blantika : Multidisciplinary Journal Journal of Business Management Jurnal Penelitian dan Pengkajian Ilmiah KANGMAS: Karya Scientific Community Service is a journal Buletin Dharmas Andalas
Maulana Firmansyah, Akbar
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Economic Bubbles and Startup Lifecycle: Case Study of Tanihub’s Rise and Fall Maulana Firmansyah, Akbar; Umais Al Ayyubi, Waridad
Blantika: Multidisciplinary Journal Vol. 3 No. 2 (2024): Reguler Issue
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/blantika.v3i2.285

Abstract

The growth of startups in Indonesia, especially in the agribusiness sector, has experienced significant dynamics in recent years. TaniHub, as one of the leading startups, has experienced a journey that mirrors the economic bubble phenomenon, from a rapid rise to a sharp decline. This study aims to analyze TaniHub's life cycle through the economic bubble theory, to understand how this theory can be applied to private startups and provide insights into the development of a new life cycle concept in the context of an emerging market. A qualitative approach was used with a case study method, analyzing TaniHub's journey from its founding in 2016 to its collapse in 2023. Data were collected from secondary sources, including media reports and official documents, and analyzed using the economic bubble theory framework. The results of the analysis show that TaniHub's journey through five phases of the economic bubble displacement, boom, euphoria, financial distress, and revolution reveals how overinvestment and unrealistic expectations contributed to the company's failure despite having significant funding. The study concludes that although TaniHub managed to attract large investments, the lack of sustainability in its business model and ineffective growth management led to its rapid decline. These findings provide valuable insights for stakeholders in the startup sector to understand the risks of rapid growth and the importance of careful management in avoiding economic bubbles.
Price Sensitivity Analysis of Medium Quality Rice: Insights from Low to Middle Income Households in Gresik Regency, Indonesia Firmansyah, Akbar Maulana; Humaidi, Taufiq Rahman; Nugrahaini, Amelia Dwi; Syahnaz, Cindiah
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 1 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Januari 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/220j1554

Abstract

This study explores the price sensitivity of medium-quality rice among low- to middle-income households in Kota Baru Driyorejo, Gresik Regency, Indonesia, using the Van Westendorp Price Sensitivity Meter (PSM). Rice is the staple food for most Indonesians, particularly for low-income households where it fulfills essential caloric needs. This research identifies the acceptable price range for medium-quality rice, revealing critical thresholds: the Point of Marginal Cheapness (PMC) at Rp 10,000, the Point of Marginal Expensiveness (PME) at Rp 12,500, the Optimal Price Point (OPP) at Rp 11,000, and the Indifference Price Point (IPP) at Rp 11,500. These insights highlight the delicate balance between affordability and perceived quality, underscoring the need for strategic pricing to mitigate financial strain on vulnerable populations. A purposive sampling method targeted 335 respondents from households with monthly incomes of IDR 2,000,000 to IDR 3,500,000, ensuring the focus on those most affected by price fluctuations. The findings provide actionable guidance for policymakers and market stakeholders to develop equitable pricing strategies, stabilizing rice consumption and promoting food security. Future research should address production efficiency and expand the scope to other regions and demographics to refine pricing policies and their socioeconomic impact.
Pengembangan Soft Skills dan Character Building bagi Mahasiswa Manajemen Agribisnis Menuju SDM Unggul Pristiwaningsih, Estin Roso; Rizky, Dian; Maghfiroh, Canggih Nailil; Firmansyah, Akbar Maulana
KANGMAS: Karya Ilmiah Pengabdian Masyarakat Vol 5 No 3 (2024): KANGMAS: Karya Ilmiah untuk Pengabdian Masyarakat
Publisher : Neolectura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37010/kangmas.v5i3.1881

Abstract

Dalam era persaingan global, sektor agribisnis membutuhkan sumber daya manusia yang tidak hanya memiliki kompetensi teknis, tetapi juga soft skills dan karakter yang kuat. Program pengabdian masyarakat ini bertujuan untuk meningkatkan keterampilan komunikasi, kepemimpinan, kerja sama tim, berpikir kritis, serta etos kerja mahasiswa Manajemen Agribisnis melalui pendekatan experiential learning. Metode yang digunakan meliputi pelatihan berbasis simulasi, diskusi kelompok (Focus Group Discussion), serta mentoring oleh akademisi dan praktisi agribisnis. Hasil evaluasi melalui pre-test dan post-test menunjukkan adanya peningkatan signifikan dalam berbagai aspek soft skills dan character building. Skor pre-test awal berkisar antara 52% hingga 60%, sedangkan setelah pelatihan meningkat menjadi 78% hingga 85%. Peningkatan terbesar terjadi pada aspek komunikasi dan kepemimpinan, yang masing-masing meningkat dari 55% menjadi 80% dan 60% menjadi 85%. Temuan ini mengindikasikan bahwa metode pelatihan interaktif dan berbasis pengalaman efektif dalam membentuk SDM unggul yang siap bersaing di dunia kerja agribisnis.
Pelatihan Public Speaking bagi Mahasiswa sebagai Strategi Persiapan Dunia Kerja Maghfiroh, Canggih Nailil; Roso Pristiwaningsih, Estin; Rizky, Dian; Maulana Firmansyah, Akbar
Buletin Dharmas Andalas Vol. 2 No. 1 (2025): Buletin Dharmas Andalas
Publisher : Departemen Budidaya Tanaman Perkebunan, Fakultas Pertanian, Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bda.v2i1.34

Abstract

Persaingan di dunia kerja yang semakin kompetitif menuntut lulusan perguruan tinggi tidak hanya memiliki kompetensi teknis, tetapi juga keterampilan komunikasi yang baik, termasuk public speaking. Mahasiswa sering mengalami kendala dalam berbicara di depan umum akibat kurangnya pelatihan dan pengalaman. Program pelatihan public speaking bagi mahasiswa Manajemen Agribisnis dirancang sebagai strategi persiapan dunia kerja guna meningkatkan kepercayaan diri, keterampilan komunikasi, serta kemampuan menyampaikan informasi secara efektif. Metode pelaksanaan program ini menggunakan pendekatan berbasis praktik dan partisipatif yang melibatkan tiga tahap utama, yaitu perencanaan, pelaksanaan, serta evaluasi dan monitoring. Evaluasi dilakukan melalui pre-test dan post-test, observasi langsung, serta simulasi wawancara kerja. Hasil pelatihan menunjukkan peningkatan signifikan dalam berbagai aspek, seperti kepercayaan diri yang meningkat dari 67% menjadi 89%, kemampuan menyusun materi dari 67% menjadi 90%, serta teknik komunikasi verbal dan nonverbal yang mengalami perbaikan. Selain itu, kesiapan peserta dalam menghadapi wawancara kerja meningkat dari 50% menjadi 92%. Pelatihan ini terbukti efektif dalam membangun keterampilan public speaking mahasiswa, namun masih ditemukan kendala seperti rasa malu dan keterbatasan waktu latihan. Strategi tambahan seperti mentoring lanjutan dan komunitas latihan berbicara agar hasil pelatihan lebih optimal. Dengan adanya program pelatihan yang berkelanjutan, diharapkan mahasiswa dapat semakin siap menghadapi tantangan komunikasi di dunia kerja dan memiliki daya saing yang lebih tinggi. 
Proposing the Urgency of Consumer Protection Regulations and Freshness Detection Applications for Fish in Traditional Markets Using Technology Setiawan, Akas Bagus; Firmansyah, Akbar Maulana
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 10 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores consumer knowledge and vendor practices related to the freshness of ikan tongkol (Euthynnus affinis) in traditional markets in Jember, Indonesia. Using a mixed-methods approach, data were collected from 271 consumers and 62 vendors through surveys and interviews. Consumers mostly relied on sensory indicators like color, smell, and texture—especially color—to assess freshness. Although many felt confident in judging freshness, around 20% were uncertain, revealing a knowledge gap. Social media and the Internet were key information sources, raising concerns about accuracy. Vendors commonly used ice storage, with limited access to refrigeration. Interviews highlighted vendor awareness of quality issues but also challenges due to limited infrastructure. The study reveals a mismatch between perceived and actual freshness, shaped by traditional knowledge and limited objective tools. Enhancing education, vendor practices, and introducing simple freshness indicators could improve transparency, safety, and market resilience. The findings offer insights for policy and food system improvements
Mediating Pathways to Productivity: How Job Satisfaction Bridges Leadership and Commitment to Performance in Indonesia Firmansyah, Akbar Maulana
Co-Value Jurnal Ekonomi Koperasi dan kewirausahaan Vol. 15 No. 10 (2025): Co-Value: Jurnal Ekonomi, Koperasi & Kewirausahaan
Publisher : Program Studi Manajemen Institut Manajemen Koperasi Indonesia Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/f6ssqp53

Abstract

Employee performance in resource-constrained environments hinges on leadership and organizational commitment, yet the mediating mechanisms remain underexplored. This study examines how supportive leadership and organizational commitment influence job performance directly and through job satisfaction among formal sector employees in East Java, Indonesia, a region grappling with high turnover intentions, “quiet quitting,” and lagging productivity. Drawing on Path-Goal Theory and Meyer and Allen’s three-component model of commitment, we hypothesize dual pathways linking leadership and commitment to performance, mediated by satisfaction. Data from 381 employees across 26 districts were analyzed using PLS-SEM. Results confirm organizational commitment (β = 0.296, p < 0.001) and supportive leadership (β = 0.349, p < 0.001) directly enhance job performance, while job satisfaction mediates these relationships (indirect effects: 0.200 and 0.095, p < 0.01). Commitment also strongly predicts satisfaction (β = 0.623, p < 0.001), as does leadership (β = 0.297, p < 0.001), with satisfaction itself driving performance (β = 0.321, p < 0.001). The model explains 86.1% of performance variance, underscoring satisfaction’s pivotal role in translating socio-emotional resources into productivity. Practical implications advocate for leadership development programs that emphasize empathy and transparency, paired with commitment-building initiatives to foster emotional attachment. These strategies offer cost-effective solutions for policymakers and organizations aiming to mitigate turnover, stimulate discretionary effort, and enhance economic resilience in emerging markets. By bridging affective and behavioral dimensions, this research advances HRM theory while providing actionable insights for sustaining workforce engagement in contexts marked by macroeconomic precarity.
Exploring the Influence of Family Environment on Entrepreneurial Interests Among Agribusiness Management Students Waridad Umais Al Ayyubi; Firmansyah, Akbar Maulana; Atmojo, Titin Andriani; Musi, Ngani Alwirya
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 6 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Juni 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i6.1422

Abstract

This study examines how the family environment affects the entrepreneurial interest of students in the Agribusiness Management program at Campus 5 Ngawi. The research is motivated by the high unemployment rate and low education levels in Ngawi. Using a quantitative approach and a survey of 29 students, the study identifies the family environment as the independent variable and entrepreneurial interest as the dependent variable. The research instrument was tested for validity and reliability with SPSS, and data were analyzed using simple linear regression. The findings show that the family environment significantly influences entrepreneurial interest, contributing 66%. Key factors include parenting style, family relationships, home atmosphere, economic conditions, and cultural background. The study emphasizes the critical role of the family in fostering an entrepreneurial mindset in students from an early age and recommends parental involvement in creating a supportive environment for their children's entrepreneurial development.
Pelatihan Pembuatan Kerajinan Gantungan Kunci Jenis Painting (Lukisan) sebagai Produk Oleh-Oleh Khas Bali untuk Pemberdayaan Masyarakat Desa Kilensari, Panarukan, Situbondo Rizky, Dian; Pratama, Mudafiq Riyan; Maghfiroh, Canggih Nailil; Firmansyah, Akbar Maulana
PEKAT: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2025): April
Publisher : Puslitbang Sinergis Asa Professional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37148/pekat.v4i1.65

Abstract

Sektor industri kreatif sangat berkaitan erat dengan tingginya minat pada sektor pariwisata, sehingga masih berpeluang untuk dikembangkan. Pulau Bali sebagai destinasi wisata utama di Indonesia yang tercatat sebagai destinasi kunjungan wisatawan tertinggi. Hal tersebut menjadi faktor pendukung terhadap permintaan terhadap produk kerajinan tangan khas daerah. Salah satu daerah pemasok produk kerajinan Bali adalah Kabupaten Situbondo, Jawa Timur, yang terkenal dengan industri kerajinan kayunya. CV FZ Foundation, sebagai salah satu produsen utama, berupaya meningkatkan daya saing produknya melalui inovasi dalam teknik melukis pada kerajinan kayu. Pengabdian ini merupakan program pelatihan teknik painting pada produk kerajinan kayu yang bertujuan meningkatkan keterampilan pengrajin serta diversifikasi produk guna memperluas pasar. Pelatihan dilakukan dengan metode partisipatif dalam bentuk workshop yang melibatkan pengrajin lokal. Tahapan kegiatan meliputi sosialisasi program, pelatihan penggunaan peralatan, teknik melukis, proses pengeringan, serta evaluasi hasil produksi. Hasil evaluasi menunjukkan peningkatan keterampilan peserta dalam menerapkan teknik painting, menghasilkan produk berkualitas tinggi yang diminati pasar. Produk yang dihasilkan memiliki kemiripan hingga 90% dengan model yang ditargetkan, serta memenuhi permintaan pasar yang potensial. Dengan inovasi ini, UMKM diharapkan dapat lebih kompetitif dalam industri kerajinan berbasis kayu, meningkatkan daya saing produk lokal, serta memperkuat rantai pasok industri pariwisata.
Halal, Health, or Hype? Generational Shifts in Ready-to-Drink Coffee Preferences in Indonesia’s Semi-Urban Markets: Halal, Kesehatan, atau Tren? Pergeseran Preferensi Kopi Siap Minum Antar Generasi di Pasar Semi-Urban Indonesia Akbar Maulana Firmansyah; Rachman, Fariza
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.30

Abstract

The rapid growth of Indonesia’s ready-to-drink (RTD) coffee market, fueled by urbanization and shifting consumer lifestyles, underscores the need to understand how cultural, religious, and globalized factors shape purchasing decisions, particularly among younger generations in semi-urban regions. This study investigates the relative influence of Halal certification, health labels, and brand origin (international versus local) on Gen Y and Gen Z consumers in Jember, East Java, a Muslim-majority semi-urban market. Using a quantitative cross-sectional design with a sizeable number of respondents, the research combined validated Likert-scale surveys and statistical analyses, including logistic regression and factor analysis, to test hypotheses derived from consumer behavior theories. Results revealed Halal certification as the strongest predictor for both generations, although Gen Z reinterpreted Halal as a quality marker rather than a religious obligation. Health labels demonstrated a negligible impact that was overshadowed by taste and price preferences. Brand origin preferences diverged sharply, with Gen Y favoring international brands while Gen Z exhibited a hybrid glocal identity that balances local cultural resonance with global trends. These findings highlight generational shifts in religiosity, the legacy of globalization, and the challenges of health positioning in indulgence-driven markets. The study offers actionable insights for marketers to tailor RTD coffee strategies by prioritizing Halal compliance for trust, leveraging Gen Z’s digital engagement for glocal branding, and innovating sensory-driven health claims. Theoretically, it advances consumer behavior literature in emerging markets by contextualizing the interplay of cultural authenticity, generational identity, and ethical consumption.
The influence of family environment and social environment on entrepreneurial interest among agribusiness management students Al Ayyubi, Waridad Umais; Yanuan Putra, Mohammad Edwinsyah; Firmansyah, Akbar Maulana; Hidayat, Taufik
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6622

Abstract

This study analyzes the influence of family and social environments on the entrepreneurial intention of Agribusiness Management students. The research employs a quantitative approach, surveying 29 students from the second and fourth semesters. Structured questionnaires were used to collect data, focusing on two independent variables: the family environment and the social environment, and their impact on students' entrepreneurial aspirations. The results show that a supportive and stimulating environment within both family and social contexts significantly enhances students' motivation to engage in entrepreneurial ventures. Together, these two environments explain 75.4% of the variation in entrepreneurial interest, as indicated by an R square value of 0.754. Specifically, the family environment, which includes elements such as parental guidance, family relationships, home atmosphere, economic status, and cultural background, accounts for 38.25% of the variance in entrepreneurial interest. Furthermore, the social environment, which encompasses peer interactions, relationships with faculty, and the overall university setting, contributes 37.13% to the development of entrepreneurial intent. The study acknowledges the limitations of a small sample size, which restricts the generalizability of the findings, and recommends further research with a larger and more diverse population across multiple institutions.
Co-Authors Al Ayyubi, Waridad Umais Amelia Dwi Nugrahaini Atmojo, Titin Andriani Humaidi, Taufiq Rahman Maghfiroh, Canggih Nailil Musi, Ngani Alwirya Pratama, Mudafiq Riyan Pristiwaningsih, Estin Roso Rachman, Fariza Rizky, Dian Roso Pristiwaningsih, Estin Setiawan, Akas Bagus Sumiati Sumiati Syahnaz, Cindiah Taufik Hidayat Yanuan Putra, Mohammad Edwinsyah