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All Journal Jurnal Ilmiah KOMPUTASI Jurnal Manajemen STIE Muhammadiyah Palopo IKRA-ITH ABDIMAS Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Journal Of World Science Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Zalzulifa
Politeknik Negeri Media Kreatif
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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TRANSFORMING LANGUAGE LEARNING INTO PUBLIC VALUE, DIGITAL ENTREPRENEURSHIP, AND CREATIVE ECONOMY ECOSYSTEMS IN INDONESIA Zalzulifa Zalzulifa; Muhamad Ridwan; Rabenir; Adrian Rodgers
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2193

Abstract

This study introduces a novelty of pedagogical theory that extends conventional Project-Based LanguageLearning by integrating public exposure, entrepreneurial transformation, and creative economy ecosystemformation into language education. While existing language learning models largely treat project outputs asterminal academic products, PBLL reconceptualizes student learning outputs as potentially transformativepublic assets capable of generating social, cultural, and economic value. Using evidence drawn from One Day Digipreneur Expo 2026 involving 121 multidisciplinary students atUniversitas Pramita Indonesia, this study develops and empirically illustrates PBLL through a theory-buildingapproach supported by mixed-method case analysis. Findings suggest PBLL operates through fiveinterconnected dimensions: linguistic production, public validation, digital entrepreneurship activation,identity-based creative capitalization, and ecosystem transformation.The study proposes PBLL as a new theoretical contribution to language education, higher education innovation,and entrepreneurial pedagogy, while introducing the PBLL Transformative Cycle Model and Expo-BasedAcademic Commercialization (EBAC) as derivative conceptual contributions.This article contributes a new pedagogical theory for transforming language learning from classroom-boundpractice into socio-economic innovation ecosystems.
Program Edukasi Digital Marketing UMKM Melalui Pendampingan Dosen dan Mahasiswa di Era Transformasi Digital: Pengabdian Zalzulifa; M. Alit Suryawan; Evaf Maulina; Revita Dwi Aviani Pagiling; Arum Rakhmasari
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6065

Abstract

Pengabdian ini bertujuan untuk meningkatkan literasi dan kapasitas pelaku UMKM dalam memanfaatkan digital marketing di era transformasi digital melalui pendampingan dosen dan mahasiswa. Metode pelaksanaan dilakukan melalui pendekatan edukatif dan partisipatif yang dipadukan dengan praktik langsung serta pendampingan intensif, sehingga memungkinkan peserta memahami sekaligus mengimplementasikan strategi pemasaran digital secara kontekstual. Hasil kegiatan menunjukkan adanya peningkatan yang signifikan pada aspek literasi digital, keterampilan praktis dalam pengelolaan pemasaran, serta kualitas dan konsistensi konten promosi. Selain itu, terjadi perluasan jangkauan pasar dan peningkatan interaksi dengan konsumen, yang mencerminkan efektivitas pemanfaatan platform digital. Program ini juga mendorong terbentuknya kesadaran yang lebih kuat mengenai pentingnya transformasi digital, serta menghasilkan model kolaborasi yang sinergis antara dosen, mahasiswa, dan pelaku UMKM. Meskipun demikian, pelaksanaan program masih menghadapi beberapa tantangan, antara lain keterbatasan literasi digital yang tidak merata, kendala infrastruktur dan akses teknologi, rendahnya konsistensi dalam pengelolaan pemasaran digital, serta keterbatasan kemampuan dalam analisis dan evaluasi berbasis data. Secara keseluruhan, program ini menunjukkan bahwa edukasi dan pendampingan yang terstruktur dapat menjadi strategi efektif dalam mendorong akselerasi transformasi digital UMKM, meskipun memerlukan upaya berkelanjutan untuk mengoptimalkan hasil yang dicapai.
LANGUAGE ACQUISITION IN PREWRITING, DRAFTING, REVISING, EDITING AND PUBLISHING Zalzulifa Zalzulifa; Liza Amalia Putri
Jurnal Ilmiah Publipreneur Vol. 10 No. 2 (2022): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v10i2.673

Abstract

This research is back-worded by the pragmatic experiential learning problems theresearcher faces in daily routine activities of teaching learning from first to fourthsemester (2008-2021) at PoliMedia. It has accumulated into the researcher’s pragmaticfindings that teaching English for publishing students with its basic skills (reading,writing, listening, speaking) should be in line with the needed basic competencies oflanguage assessment in the publishing needed skills (pre-writing, drafting, revising,editing, and publishing). However, in order to assure the pragmatic findings it isneeded to do the academic analysis through the following academic researchmethodology, including: setting and time, research design, population and sample,data collection instrument, and data analysis. The research uses qualitative approachthrough seeing, observing, discussing and studying some related documents takenfrom questioannaire, interview, simulation and focus group discussion amonglecturers.. The data shows various level of language acquisition (reading, writing,listening, speaking) found in prewriting, drafting, revising, editing and publishing. While there are seventeen students’ needed technical skills to be supported in learningprocess, such as: 1). team working skills; 2) oral communication skills; 3) problemsolving skills, 4) customer handling skills, 5) management skills, 6) general IT userskills, 7) technical and practical skills, 8) office administration skills, 9) writtencommunication skills, 10) literacy skills, 11) numeracy skills, 12) IT professional skills,13) foreign language skills, 14) grappling with grammar skill, 15) speed reading skills,16) note-taking skills and 17) negotiating skills. 
Co-Authors Adrian Rodgers Arum Rakhmasari Arwen, Desri Asfitri Hayati Cholid Mawardi Dwi Respati, Rella Evaf Maulina Liza Amalia Putri M. Alit Suryawan M. Cholid Mawardi Muhamad Ridwan Nasaruddin Nasaruddin Nasaruddin Nasaruddin Nasaruddin Nasaruddin Nasruddin Nasruddin Prily Fitria Aziz Purnomo Ananto Rabenir Rabernir, Rabernir Revita Dwi Aviani Pagiling Sanjaya Pinem Sri Utami Sukwan Hanafi Vini Wela Septiana