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All Journal Jurnal Pengabdian Pada Masyarakat Journal of Media and Communication Science (JcommSci) JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) JOSAR (Journal of Students Academic Research) Jurnal Ilmiah Mahasiswa Komunikasi
Hartin Nur Khusnia
Universitas Mataram
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)

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Pelatihan dan Pendampingan Implementasi Komunikasi Pemasaran Digital Pada UMKM di Desa Sigar Penjalin, Lombok Utara Hartin Nur Khusnia; Muhlis Muhlis; Yulanda Trisula Sidarta Yohanes
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 6 No 1 (2022): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v6i1.517

Abstract

The COVID-19 pandemic situation forces humans to minimize physical social interaction. In this context, the media in the network becomes the choice of means of interaction and communication so that each individual can stay connected. In such a situation, everyone is required to be able to adapt, including UMKM actors. However, the skill of UMKM actors in Sigar Penjalin village in utilizing digital media as a means of marketing communication is minimal, as well as the lack of ability to manage brands. Therefore this community service program carries the theme of training and assistance in implementing digital marketing communications. This activity aims to increase the knowledge and skills of UMKM actors to optimal in utilizing digital media as a means of marketing communication and the ability to manage brands well. The results of activities to increase the expertise of UMKM actors were carried out through training and mentoring focusing on the material on social media marketing and brand management. Through the training and mentoring, participants are equipped with knowledge about social media geography, product packaging, the importance of brands for producers and consumers, brand development models, and logo design using the Canva application.
Pelatihan Komunikasi Pemasaran Digital dalam Mempromosikan Gerabah Desa Banyumulek, Kediri, Kabupaten Lombok Barat Muhlis Muhlis; Hartin Nur Khusnia; Yulanda Trisula Sidarta Yohanes
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.516

Abstract

Banyumulek Village, Kediri, West Lombok, is a famous pottery producer and visited by many tourists. However, the COVID-19 pandemic resulted in fewer tourists visiting Lombok, thus affecting the sales of pottery produced by Banyumulek Village. Based on this background, this service activity aims to support the promotion of pottery produced by Banyumulek Village residents through digital marketing communication training. The method of implementing this activity is to socialize the importance of using digital media as an online marketing tool during the pandemic and teach participants how to create creative content and attract public attention by utilizing social media to promote Banyumulek Village pottery products. From the results of the activity, it is known that the majority of participants (88.23%) have used social media as promotional media, of which 38.89% used Facebook, 33.33% used WhatsApp, and 27.78% used Facebook, Instagram, and WhatsApp as social media in promoting pottery products. However, the less attractive message design makes the results will be not optimal. To that end, the service team shared knowledge and hands-on practice regarding the preparation of instant messages and shooting techniques to obtain materials or digital promotional content for Bayumulek Village pottery products on the participants' social media.
Co-Authors Agus Purbathin Hadi Dian Lestari Miharja Diyah Indiyati Fitriah Zaid Al Amudi I Wayan Suadnya INDIYATI, DIYAH Muhammad Jamiluddin Nur Muhlis Muhlis Muhlis Muhlis Nadya Ulfa Septiyana Rizkika Siti Chotijah Ummu Salamah Windah sri wahyuningsih Yulanda Trisula Sidarta Yohanes Yulanda Trisula Sidarta Yohanes YY Wima Riyayanatasya