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Noise Komunikasi dalam Penanganan WABAH COVID-19 (Studi Deskriptif-Kualitatif Penanganan Covid-19 di NTB) Muhammad Jamiluddin Nur; Pundra Rengga Andhita; Baiq Vira Safitri
JCommsci - Journal Of Media and Communication Science 2020: JCommsci - Special Issue on Covid-19 themes
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v1i1.85

Muhammad Jamiluddin Nur[1], Pundra Rengga Andhita[2], Baiq Vira Safitri[3]ABSTRACTThis study aims to describe the communication noise that occurs in the process of handling the Covid-19 outbreak in NTB. This research is important to be carried out to provide insight of communication science. In addition, this research can also be a government reference in composing effective communication in handling current and future outbreaks, especially related to communication noise. The method used in this research is descriptive-qualitative. Thus, the data presented is qualitative data. Quantitative data is only used by researchers to strengthen argumentation. Data sources in this research are various mass media, books, research reports that are relevant to this research topic. The researcher presents this research by describing the cases then analyzing the case with the relevant concepts and references. After that, researchers draw conclusions based on the results of the analysis based on observations and searches of various sources. This study found that there was communication noise in the Covid-19 handling process in NTB. The noise is physical, technical, semantic, and psychological noise. Physical noise affects people with disabilities because they receive less attention. Technical noise affected the process of aid distribution and outreach of the Covid-19 outbreak. Semantic noise causes the public insight into the concepts used by the government. Psychological noise makes people not follow the government's appeal.Keyword: Noise, Communication, Covid-19[1] Universitas Mataram, Mataram, Indonesia, jamilnur@unram.ac.id[2] Universitas Muhammadiyah Surakarta, Surakarta, Indonesia, pra702@ums.ac.id[3] Universitas Mataram, Mataram, Indonesia, b.vira.safitri@gmail.com

Persepsi Masyarakat Sekitar Kawasan Ekonomi Khusus Mandalika Terhadap Informasi Publik Pembangunan Sirkuit MotoGP Shinta Desiyana Fajarica; Aurelius Rofinus Lolong Teluma; Baiq Vira Safitri
JCommsci - Journal Of Media and Communication Science Vol. 5 No. 1 (2022): JCommsci Vol 5 No 1 Tahun 2022
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jcommsci.v5i1.167

Mandalika Special Economic Zone (SEZ) on the island of Lombok was developed in 2014. One of its mega-projects is the construction of the International MotoGP Circuit, which has started to be used in November 2021. Ideally, residents around the SEZ will be the people who will benefit the most from the presence of this particular area. This goal can be reached if public information from the government regarding the project can be known and trusted by residents to increase their active participation in the future. This research was conducted in September 2020 to measure the perception of the quality of public information about the construction of the MotoGP circuit, which includes sources of information, the credibility of information, and readiness to participate in the development of the new economic and tourism center. The results showed that the primary sources of information for the community around the Mandalika SEZ area, namely four villages in the Pujut sub-district, were local community/religious leaders at 30%, social media (23%), mass media at 15%, local government 15%, and others (stories from neighbors, and 'do not know) as much as 13% and schools/campus (5%). On the information credibility, almost all respondents (82%) trust the information provided by the local government regarding the development of the Mandalika SEZ and the MotoGP circuit. Around 14% still feel doubtful, and 4% of respondents do not believe it. On the aspect of readiness to participate, half of the respondents expressed doubts (52%) that they could take a role and benefit from the presence and progress of the development of the Mandalika SEZ, especially the MotoGP circuit. As many as 18% said they were not sure. Meanwhile, those who feel confident are 22%, and 8% are very sure. The minimal role of the local government as a source of development public information has implications for the attitude of unpreparedness to participate by residents around the Mandalika SEZ.

Profesi humas rumah sakit: antara profesionalisme dan humanisme Baiq Vira Safitri; Iriana Bakti; Hanny Hafiar
PRofesi Humas Vol 4, No 1 (2019): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019
Publisher : LP3 Fakultas Ilmu Komunikasi Universitas Padjadjaran

Rumah sakit merupakan lembaga yang memberikan layanan kesehatan mudah rentan terhadap paparan pemberitaan negatif serta isu-isu kesehatan, jadi sebagai profesi yang tergolong baru, petugas Humas rumah sakit dituntut untuk mengeksplorasi potensi kehumasannya. Dalam rangka mewujudkan peranan Humas yang profesional, petugas Humas rumah sakit menjalankan tugasnya melalui pemahaman dan penyesuaian dalam bingkai humanisme. Tujuan penelitian ini dilakukan untuk mengungkap makna profesi humas di rumah sakit, baik rumah sakit pemerintah maupun swasta. Penelitian ini mengguakan pendekatan kualitatif, dengan jenis studi fenomenologi, melalui paradigma konstruktivis. Pengumpulan data menggunakan wawancara, observasi, studi pustaka, dan analisis terhadap sejumlah arsip serta dokumen dari subjek penelitian yang terpilih melalui teknik purposive. Hasil penelitian menunjukkan peran petugas Humas rumah sakit belum optimal disebabkan sejumlah faktor: Faktor internal disebabkan masih terbatasnya kesadaran, tanggung jawab dan pengalaman petugas humas di rumah sakit. Faktor eksternal berkaitan dengan kepemimpinan budaya organisasi yang masih menganggap peran humas sebagai wujud formalitas. Simpulan penelitian menunjukan bahwa Profesi humas di rumah sakit dipandang dari sudut definisi, karakteristik pekerjaan, pencapaian target, serta dampak profesinya humas rumah sakit. Kesimpulannya, pemerintah idealnya membuatkan lembaga atau wadah yang berorientasi kepada kehumasan rumah sakit, atau dengan kata lain membangun perkumpulan khusus untuk petugas Humas rumah sakit di seluruh Indonesia.

Efektivitas Pesan Protokol Kesehatan Penanggulangan COVID-19 dari Sudut Pandang Masyarakat Kota Mataram Allen Tiffanie Mosse; I Wayan Suadnya; Baiq Vira Safitri
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 2 No. 2 (2021): Komunikasi dan Pendemi Covid-19
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jimakom.v2i2.28

The people of West Nusa Tenggara especially in Mataram City, also felt the impact of COVID-19 pandemic. Although the COVID-19 information and its health protocols has been spread widely, Mataram’s residents dealing with the pandemic in different behaviors. This becomes a question of the effectiveness of COVID-19 health protocol message conveyed to Mataram’s residents by the government and medical team as the parties who makes policies and tackles this pandemic. This research aims to determine the form, process of communication messages, and the effectiveness of COVID-19 health protocol message from the perspective of Mataram local residents. This research uses qualitative descriptive method, with data collection techniques through observation, interviews, and documentation. The data analysis technique uses Miles and Huberman model analysis, and the data checking technique uses triangulation method. The results indicate that the government and medical team in conveying the COVID-19 health protocol message used interpersonal communication forms, primary and secondary communication message processes, and the health protocol messages conveyed were effective. However, there are still obstacles that hinder the process of understanding and implementing the COVID-19 health protocol. In this research also provides recommendations to help improve the pattern of conveying COVID-19 health protocol messages to public.

AKTIVITAS MEDIA RELATIONS DINAS PARIWISATA LOMBOK BARAT (STUDI DESKRIPTIF STRATEGI RELASI MEDIA HUMAS DINAS PARIWISATA LOMBOPK BARAT DALAM MENJALIN HUBUNGAN DENGAN JURNALIS LOKAL) Arief Husnanda Triadi; Baiq Vira Safitri; Novita Maulida
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 2 (2023): Public Relations, Digital, dan Budaya
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Di era yang serba digital ini, semua lini kehidupan membutuhkan pemberitaan dan informasi tanpa terkecuali pemerintah, dalam konteks ini Dinas Pariwisata Lombok Barat. Untuk mendapatkan citra positif dan pemberitaan, Dinas Pariwisata Lombok Barat memberikan perhatian khusus kepada bagaimana menyampaikan informasi kepada publik secara luas melalui media massa. Penyebaran informasi melalui media massa memerlukan hubungan atau relasi yang kuat antara pihak Dinas Pariwisata Lombok Barat dan jurnalis. Adanya proses interaksi dan publikasi yang dilakukan disebut juga aktivitas media relations. Penelitian ini mencoba untuk mengungkap bagaimana strategi Dinas Pariwisata Lombok Barat menjalin hubungan dengan jurnalis lokal. Adapun hasil dari penelitian ini ditemukan bahwa strategi Dinas Pariwisata Lombok Barat dalam menjalin hubungan dengan jurnalis lokal adalah dengan menerapkan model media relations yakni press agentry, public information, dan two-way symmetric. Setelah hubungan yang kuat dengan jurnalis terbentuk, Dinas Pariwisata Lombok Barat kemudian melibatkan jurnalis lokal dalam serangkaian aktivitas media relations sehingga mendapatkan pemberitaan yang optimal. Adapun aktivitas media relations yang sudah dilakukan Dinas Pariwisata Lombok Barat dalam rangka mengoptimalkan publikasi adalah konferensi pers, press release, press reception, dan event invitation.

STRATEGI KOMUNIKASI MENARA CAHAYA BANGSA FOUNDATION DALAM MENCARI DONATUR Ni Nyoman Trisusanti; Baiq Vira Safitri; Ida Ayu Sutarini
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 5 No. 1 (2024): Komunikasi, Media, dan Strategi Promosi
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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Penelitian ini bertujuan untuk mengetahui Strategi Komunikasi Menara Cahaya Bangsa Foundation Dalam Mencari Donatur. Penelitian ini merupakan penelitian deskriptif dengan pendektan kualitatif. Hasil penelitian ini menunjukan bahwa strategi komunikasi yang digunakan Menara Cahaya Bangsa Foundation meliputi pertama, strategi dalam memilih komunikator yaitu yang memiliki kredibilitas dalam taraf pendidikan, memiliki kecakapan dalam berbicara dan berpakaian serta menempati posisi penting dalam masyarakat. kedua, strategi dalam memilih pesan komunikasi yaitu dengan sosialisasi dan melalui media sosial, ketiga, strategi dalam memilih media komunikasi MCBF mengggunakan media sosial seperti Instagram dan Facebook. keempat, kerangka refrensi dan faktor situasi dan kondisi. Kelima, efek yang dihasilkan dari komunikan MCBF yaitu donatur senantiasa menyumbang secara konsisten demi keberlangsungan MCBF dalam menyejahterakan anak-anak. Hasil penlitian juga menggunakan strategi komunikasi meliputi teori penetrasi sosial, yaitu tahapan orientasi, pertukaran penjajakan afektif, pertukaran afektif, pertukaran stabil. Adapun tahapan strategi komuikasi berdasarkan humas: (1) Pencarian fakta/masalah (fact finding) melalui komunikasi public secara langsung maupun tidak langsung. Komunikasi secara langsung melalui interaksi langsung dengan pengunjung saat berada di Narmada Botanic Garden. Komunikasi secara tidak langsung dengan menggunakan media sosial. (2) Perencanaan dan penyusunan program (planning and programming) yaitu: merencanakan sosialisasi, kemudian menentukan media sosial yang digunakan antara lain instagram dan facebook. (3) Action and communicating yaitu melaksanakan apa yang sudah direncanakan. (4) Evaluation antara lain evaluasi setelahkegiatan berakhir, apa yang kurang dari yang sudah direncanakan apa sudah berhasil atau tidak. Kata Kunci: Strategi Komunikasi, Donatur

ANALISIS PERSONAL BRANDING BEAUTY CONTENT CREATOR ADHELIA FA PADA MEDIA SOSIAL (ANALISIS KONTEN KUALITATIF PADA AKUN INSTAGRAM @BLACKXUGAR) Nadya Andrani; Baiq Vira Safitri; Yy Wima Riyayanatasya
Jurnal Ilmiah Mahasiswa Komunikasi (JIMaKom) Vol. 4 No. 3 (2023): Komunikasi Strategis, Politik, Budaya, Pembangunan, dan Jurnalistik
Publisher : Program Studi Ilmu Komunikasi Universitas Mataram

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ABSTRACT Social media especially instagram, can be used to build personal branding for each user, such as beauty content creator Adhelia Fa on Instagram @blackxugar who shows her identity in her interest in beauty according to her version by uploading related content so that it can be known by the public. The purpose of this study is to find out how the personal branding of beauty content creator Adhelia Fa on Instagram. This research approach is descriptive qualitative using qualitative content analysis methods and Hubert K. Rampersad's eleven criteria theory of personal branding. Data collection techniques were obtained from digital observation and attaching documentation in the form of screenshots of Adhelia Fa's Instagram content. The results showed that Adhelia Fa makes good use of Instagram to build her personal branding as a beauty content creator who is proud of her dark skin color and beautiful in her own way without following inappropriate beauty standards and her existence is recognized by the public audience of social media. Keywords: Beauty Content Creator, Content Analysis, Dark Skin, Instagram, Personal Branding

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