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Building Purchase Decisions For Fashion Products in E-Commerce: The Role Of Social Media Endorsers, Viral Marketing, And Perceived Quality Lilis Purwitasari; Hesti Respatiningsih; Dewi Shanti Nugrahani
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 1 (2025): January: Green Economics: International Journal of Islamic and Economic Educati
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i1.162

The purpose of this study was to see how social media endorsements, viral advertising, and perceived quality can build Shopee consumers' decisions in Purworejo Regency to buy fashion products in e-commerce. We conducted data analysis using regression, t-test, and F-test on a sample of 107 respondents. The results showed that social media endorser and viral marketing variables had a positive and significant effect on purchase decisions, while perceived quality did not show a significant positive impact. These findings highlight the importance of marketing strategies that incorporate social media endorsers and viral marketing in influencing consumer purchase decisions. This research provides valuable insights for marketers in designing effective campaigns for fashion products on e-commerce platforms.

Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian pada E-Commerce Shopee Fani Rahmasari; Anna Probowati; Dewi Shanti Nugrahani
Progress Vol. 19 No. 1 (2026): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64070/progress.v19i1.231

This study aims to analyze the factors that influence consumer purchasing decisions on the Shopee e-commerce platform. The variables studied include promotion (X1), price (X2), product completeness (X3), and product quality (X4) on purchasing decisions (Y). This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to active Shopee users. The research sample consisted of 100 respondents selected using a specific sampling technique (eg purposive sampling). Data analysis was carried out using multiple linear regression techniques to determine the effect of each independent variable on the dependent variable. The results of the study show that all independent variables, namely promotion, price, product completeness, and product quality, simultaneously have a significant effect on consumer purchasing decisions. Partially, the variables promotion (X1), price (X2), product completeness (X3), and product quality (X4) on purchasing decisions (Y) have the greatest influence on purchasing decisions. These findings emphasize the importance of a marketing strategy that focuses on attractive promotions, competitive pricing, completeness of products offered, and improving product quality to improve consumer purchasing decisions on Shopee e-commerce. This research is expected to contribute to the development of marketing strategies in e-commerce, especially for Shopee, as well as being a reference for further research in similar fields.

Analisis Peran Ganda Perempuan dan Stres Kerja pada Kualitas Kerja Karyawati PT Unggulrejo Wasono Rizka Oktavia; Dewi Shanti Nugrahani; Anes Arini
Progress Vol. 19 No. 1 (2026): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64070/progress.v19i1.232

This study aims to analyze the impact of women’s dual roles and work stress on the work quality of female employees in the Production Division of PT Unggulrejo Wasono, Purworejo. The background of this research arises from the phenomenon of married female workers who must balance household responsibilities with factory production demands, a condition that often leads to stress and decreased work performance. Using a qualitative approach, data were collected through observation, in-depth interviews, and documentation, and analyzed using Miles and Huberman’s interactive model. The findings reveal that dual roles significantly influence work quality, with many female employees experiencing physical and mental fatigue that lowers concentration, accuracy, and productivity. Work stress is triggered by excessive workloads, high production targets, uncomfortable working conditions, and limited interpersonal support. There are three findings: (1) negative impacts on female employees without family support; (2) dual roles serve as a motivator when supported by spouses or parents; and (3) fluctuating effects depending on household and work conditions. The research implications affirm that PT Unggulrejo Wasono's efforts to address dual roles and work stress remain limited but somewhat helpful. Counseling programs and stress management training have had a positive impact on some female employees, although the effects are not yet widespread due to the absence of structural policies such as workload adjustments or childcare support. As a result, the work quality of employees who receive support tends to be more stable, while those without support remain vulnerable to decreased productivity and increased absenteeism. Therefore, while the existing efforts are beneficial, their effectiveness needs to be improved to achieve broader positive outcomes.

Pengaruh Harga, Promosi, dan Citra Merek terhadap Keputusan Pembelian Sepeda Motor Honda di Kabupaten Purworejo Shinta Febriana; Anna Probowati; Dewi Shanti Nugrahani
Progress Vol. 19 No. 1 (2026): Progress : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64070/progress.v19i1.233

The study aims to determine whether partially and simultaneously there is a positive and significant influence of the independent variables—price, promotion, and brand image—on the dependent variable, which is the purchase decision. The population in this research consists of Honda motorcycle consumers in Purworejo Regency. The sampling method used is purposive sampling, with a total sample size of 100 respondents. Data collection was conducted using questionnaires with alternative answer choices based on a Likert scale consisting of 5 options. The questionnaires were pre-tested and fulfilled the requirements for validity and reliability.The data were analyzed using multiple linear regression analysis through t-tests and F-tests. The independent variables are price, promotion, and brand image, while the dependent variable is the purchase decision. The results of the study show that, partially, price has a positive and significant influence on purchase decisions; promotion has a positive and significant influence on purchase decisions; and brand image has a positive and significant influence on purchase decisions. Simultaneously, price, promotion, and brand image collectively have a positive and significant influence on purchase decisions.

Evaluasi Kegiatan Pemberdayaan Masyarakat Desa dari Dana Desa Mudalrejo Kecamatan Loano Kabupaten Purworejo R Arif Muhadhib; Anna Probowati; Dewi Shanti Nugrahani
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

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This study aims to evaluate village community empowerment activities funded by Village Funds in Mudalrejo Village, Loano District, Purworejo Regency. Village Funds allocated by the central government are expected to encourage increased community welfare through empowerment programs that involve active community participation in the planning and implementation process. This evaluation was conducted using a qualitative approach that combines in-depth interview methods, observation, and documentation studies of the implementation of empowerment activities using Village Funds. The focus of this study covers three main aspects, namely: effectiveness of fund use, level of community participation, and socio-economic impacts on village communities. The results of the study indicate that although there are several challenges in implementation, such as lack of understanding of budget management and limited human resource capacity, empowerment activities funded by Mudalrejo Village Funds have had a positive impact on improving people's standard of living, especially in the economic and village infrastructure sectors. The community showed active participation in the activities carried out, although there were several obstacles related to the involvement of marginalized groups. This study recommends the need to increase human resource capacity, transparency in fund management, and improve communication between the village government and the community for the sustainability of empowerment in the future.

ANALISIS FAKTOR FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA E-COMMERCE SHOPEE Fani Rahmasari; Anna Probowati; Dewi Shanti Nugrahani
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the factors that influence consumer purchasing decisions on the Shopee e-commerce platform. The variables studied include promotion (X1), price (X2), product completeness (X3), and product quality (X4) on purchasing decisions (Y). This study uses a quantitative approach with a survey method, where data is collected through questionnaires distributed to active Shopee users. The research sample consisted of 100 respondents selected using a specific sampling technique (eg purposive sampling). Data analysis was carried out using multiple linear regression techniques to determine the effect of each independent variable on the dependent variable. The results of the study show that all independent variables, namely promotion, price, product completeness, and product quality, simultaneously have a significant effect on consumer purchasing decisions. Partially, the variables promotion (X1), price (X2), product completeness (X3), and product quality (X4) on purchasing decisions (Y) have the greatest influence on purchasing decisions. These findings emphasize the importance of a marketing strategy that focuses on attractive promotions, competitive pricing, completeness of products offered, and improving product quality to improve consumer purchasing decisions on Shopee e-commerce. This research is expected to contribute to the development of marketing strategies in e-commerce, especially for Shopee, as well as being a reference for further research in similar fields.Keywords: purchasing decisions, promotions, prices, product completeness, product quality, Shopee e-commerce

PENGARUH HARGA, PROMOSI, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA DI KABUPATEN PURWOREJO Shinta Febrian; Anna Probowati; Dewi Shanti Nugrahani
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar

The study aims to determine whether partially and simultaneously there is a positive and significant influence of the independent variables—price, promotion, and brand image—on the dependent variable, which is the purchase decision. The population in this research consists of Honda motorcycle consumers in Purworejo Regency. The sampling method used is purposive sampling, with a total sample size of 100 respondents. Data collection was conducted using questionnaires with alternative answer choices based on a Likert scale consisting of 5 options. The questionnaires were pre-tested and fulfilled the requirements for validity and reliability.The data were analyzed using multiple linear regression analysis through t-tests and F-tests. The independent variables are price, promotion, and brand image, while the dependent variable is the purchase decision. The results of the study show that, partially, price has a positive and significant influence on purchase decisions; promotion has a positive and significant influence on purchase decisions; and brand image has a positive and significant influence on purchase decisions. Simultaneously, price, promotion, and brand image collectively have a positive and significant influence on purchase decisions.

Analisis Peran Serta GP3A “Tirta Mulyo Makmur” Daerah Irigasi Mranti dalam upaya Meningkatkan Kesejahteraan Perekonomian Anggotanya yuni, yuni ariyanto; Anna Probowati; Dewi Shanti Nugrahani
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

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Dalam upaya meningkatkan kesejahteraan masyarakat di bidang pertanian tersebut maka diperlukan basis dimasyarakat untuk mengembangkan usaha dan produktivitas hasil pertanian tertama bagi para petani. Pemberdayaan petani melalui Pendidikan non formal dengan pendekatan secara kelompok atau social group work diperlukan untuk mengatasi masalah-masalah yang ada dikalangan petani dan juga mencari solusi dari permasalahan yang ada. Salah satu basis dalam meningkatkan kesejahteraan petani adalah dengan adanya Gabungan Perkumpulan Petani Pemakai Air atau GP3A. GP3A “Tirta Mulyo Makmur” merupakan kelembagaan yang bersifat sosial dan sukarela yang anggotanya para petani yang mendapatkan manfaat dalam satu sistem Daerah Irigasi Mranti. Oleh karena itu untuk membuktikan pengaruh dan kontribusi GP3A dalam mensejahterakan anggotanya maka diangkatlah penelitian ini. Tujuan dari penelitian ini adalah Mendeskripsikan bagaimana peran GP3A “Tirta Mulyo Makmur” terbentuk dan peran sertanya dalam upaya meningkatkan kesejahteraan anggotanya, mendeskripsikan efektivitas progam kegiatan GP3A, serta menggambarkan kondisi perekonomian anggota GP3A setelah kelembagaan berjalan. Metode dalam penelitian ini dilakukan dengan survei langsung dilapangan dan mewawancarai orang-orang yang berkepentingan di GP3A. Temuan dilapangan adalah masalah ketersediaan air irigasi untuk mengaliri sawah. Sehingga salah satu implikasi dan peran GP3A adalah pemberian air irigasi kepada petani secara adil. Selain itu kegiatan GP3A Tirta Mulyo Makmur Daerah Irigasi Mranti aktif mengusulkan progam- progam kepada Pemerintah seperti perbaikan saluran irigasi.

Pengaruh Harga Terhadap Keputusan Pembelian Di Minimarket Tomika 7 sudarsono; Anna Probowati; Dewi Shanti Nugrahani
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 1 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

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This research aims to analyze the influence of price on purchasing decisions at the Tomika 7 minimarket. Price is an important factor in influencing consumer behavior, especially in the context of fiercely competitive minimarkets. The research method used is a quantitative method with a survey approach. Data was collected through a questionnaire distributed to 100 respondents who were Tomika 7 minimarket customers. The research results showed that price had a significant influence on purchasing decisions. Factors such as affordability, suitability of price to product quality, and promotions or discounts are the main elements that influence customer perceptions of price. Data analysis using linear regression shows that the price variable contributes 65% to purchasing decisions, while the rest is influenced by other factors such as location, service and product variety. Thus, Tomika 7 minimarkets are advised to continue to maintain a competitive pricing strategy and provide added value through discounts or customer loyalty programs to improve consumer purchasing decisions.

Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Kerja Pegawai Polsek Bayan Polres Purworejo Damar Damar; Dewi Shanti Nugrahani; Anna Probowati
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

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This study focuses on the identification and resolution of Factors Affecting Employee Job Satisfaction (Salary, Working Conditions, Co-workers) of Bayan Police, Purworejo Police. The researcher distributed questionnaires to 24 employees of Bayan Police, Purworejo Police. As respondents in this study using the Likert scale formula as a sampling technique. The data analysis technique in this study used 3 variables, namely salary, working conditions and co-workers. The results of the study showed that respondents agreed that when viewed from the salary variable, it stated that Bayan Police employees, Purworejo Police agreed with the salary according to rank and position. The working conditions variable had a positive and significant effect on job satisfaction of Bayan Police employees, Purworejo Police, which was proven by respondents agreeing that when viewed from the working conditions variable, it stated that Bayan Police employees, Purworejo Police agreed with safe working conditions, free from danger and clean. Respondents were neutral that when viewed from the co- workers variable, it stated that Bayan Police employees, Purworejo Police were neutral, which means they have an attitude of impartiality between one member and another, willing to help me when facing difficulties.

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