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All Journal Jurnal Bisnis dan Ekonomi SEGMEN Jurnal Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) Abdimas Terapan: Jurnal Pengabdian Kepada Masyarakat Terapan Master Manajemen Volatilitas : Jurnal Manajemen Dan Bisnis
Titin Ekowati
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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PERAN IBU DALAM PROSES SOSIALISASI ANAK SEBAGAI KONSUMEN Titin Ekowati
SEGMEN Jurnal Manajemen dan Bisnis Vol 7, No 1 (2011): J u r n a l M a n a j e m e n & B i s n i s
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.176 KB) | DOI: 10.37729/sjmb.v7i1.105

Abstract

Keluarga merupakan institusi yang sangat penting dalam proses sosialisasi anak sebagai konsumen. Keluarga adalah instrumental dalam mengajari anak  pada aspek-aspek konsumsi yang rasional termasuk kebutuhan dasar konsumen. Anak-anak belajar mengenai pembelian dan konsumen dari orangtua mereka terutama ibu. Karena pada usia anak-anak biasanya akan lebih dekat dengan ibunya, sehingga peran ibu dalam proses sosialisasi anak sebagai konsumen sangat dibutuhkan. Proses sosialisasi konsumen anakmerupakan proses  orang muda (anak-anak) untuk memperoleh keahlian, pengetahuan, dan sikap-sikap yang relevan dengan fungsi mereka sebagai konsumen.Sehingga interaksi ibu dan anak terutama dalam hal pembelian sangat menentukan pola pembelian anak. Kata Kunci : keluarga, sosialisasi konsumen anak, interaksi ibu anak.
PERAN KATEGORI PRODUK SEBAGAI PEMODERASI CITRA NEGARA ASAL PADA EKUITAS MEREK Endah Pri Ariningsih; Titin Ekowati; Murry Harmawan Saputra
Jurnal Bisnis dan Ekonomi Vol 23 No 1 (2016): vol. 23 no. 1 EDISI MARET 2016
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.537 KB)

Abstract

Brand is very important for marketers as the identity for the product to be marketed in order to be distinguished from other products. Moreover, the current competition for the market not only occur between companies locally or nationally but already global as well. Country of origin is often listed together with the provision that the brand is expected to improve the equity of the brand. However, information about the country of origin is not always going to be able to increase brand equity. Still happens practically and theoretically gab about the influence of the country of origin on brand equity. Specify the country of origin was able to reduce the brand equity. The absence of studies to determine whether or not to inform the country of origin, especially for Indonesian products in order to compete in the era of globalization makes this study important. This research was conducted in order to determine consumer preference for a particular brand of product categories are associated strongly with the state of Indonesia (batik) and and is not associated strongly with Indonesia (lap top). So it can be used as a reference for marketers Indonesia to determine whether or not to inform important country of origin for their products. Research will be carried out by a questionnaire survey as a data collector. The sampling technique used purposive sampling by taking 150x2 respondents. Analysis of data to determine the moderating role of product categories on the influence of the image of the country of origin of brand equity to do with the sub-group analysis using the chow test. Keywords: origin image, brand equity, moderation, chow test
PERAN MEDIASI CUSTOMER ENGAGEMENT PADA PENGARUH BRAND PERFORMANCE TERHADAP REPEAT PURCHASE Rizka Fatimah; Titin Ekowati; Fitri Rahmawati
Volatilitas Jurnal Manajemen dan Bisnis Vol. 7 No. 3 (2025): VOLATILITAS - Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi

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Abstract

ABSTRAK Sepeda motor menjadi salah satu transportasi yang berpengaruh pada industri otomotif. Sepeda motor selalu mengalami perkembangan setiap tahunnya. Banyak inovasi-inovasi baru yang muncul di setiap tahunnya. Meningkatnya persaingan sepeda motor di Indonesia yang begitu ketat membuat produsen-produsen sepeda motor berusaha membuat produk-produk yang inovatif dan membuat strategi yang jitu. Penelitian ini bertujuan untuk menguji pengaruh kinerja merek terhadap pembelian berulang , pengaruh kinerja merek terhadap keterlibatan pelanggan , pengaruh keterlibatan pelanggan terhadap pembelian berulang dan peran mediasi keterlibatan pelanggan pada pengaruh kinerja merek terhadap pembelian berulang . Populasi pada penelitian ini adalah pengguna sepeda motor Honda BeAT. Sampel yang digunakan sebanyak 120 responden menggunakan teknik purposive sampling. Pengumpulan data menggunakan kuesioner sengan skala Likert. Untuk. Alat analisis data yang digunakan adalah SmartPLS 3.0 dengan metode analisis SEM ( Structural Equation Modeling). Hasil penelitian ini menunjukkan bahwa kinerja merek berpengaruh positif terhadap pembelian berulang , kinerja merek berpengaruh terhadap keterlibatan pelanggan, keterlibatan pelanggan berpengaruh terhadap pembelian berulang dan memediasi keterlibatan pelanggan secara parsial pengaruh kinerja terhadap pembelian berulang . Kata Kunci : Keterlibatan Pelanggan, Kinerja Band, dan Pembelian Berulang
Penguatan Pengelolaan Badan Usaha Milik Desa (BUMDes) Sebagai Penggerak Ekonomi Masyarakat di Desa Jatirejo Kecamatan Lendah Kabupaten Kulon Progo Fitri Rahmawati; Titin Ekowati; Ira Haryani
ABDIMAS TERAPAN : Jurnal Pengabdian Kepada Masyarakat Terapan Vol. 3 No. 2 (2025): Desember: ABDIMAS TERAPAN: Jurnal Pengabdian Kepada Masyarakat Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/abdimasterapan.v3i2.1278

Abstract

This community service program assists the management of the Village-Owned Enterprise (BUMDes) in Jatirejo Village, Lendah District, Kulon Progo Regency, and provides training in institutional management and entrepreneurship to support the economy of the Jatirejo Village community in improving organizational performance optimally and effectively. This community service program will be implemented by providing outreach and support to BUMDes administrators in Jatirejo Village. The service implementation methodology is carried out in three phases: an introduction phase to identify partner locations, an implementation phase to contact partners and conduct training activities, and an evaluation phase to determine how well this is being done. The training activities can be attended by BUMDes stakeholders. The material provided discusses the role of BUMDes as a driver of the economy, organization, and entrepreneurship. It is hoped that this PKM activity will provide knowledge to BUMDes administrators in Jatirejo Village and will build the role of BUMDes as a driving force for the village economy, organizational management and entrepreneurship formation. The results of this community service program are also expected to serve as a basis for the government to formulate policies and programs related to BUMDes development issues.
Analisis Pengembangan Sumber Daya Manusia dalam Meningkatkan Kinerja Karyawan Badan Usaha Milik Desa (BUMDes) Desa Jatirejo Lendah Kulon Progo Fitri Rahmawati; Titin Ekowati
Master Manajemen Vol. 3 No. 4 (2025): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v3i4.1155

Abstract

This study aims to analyze the development of Human Resources (HR) and employee performance in improving skills, abilities and behavior so as to improve their performance in carrying out the operations of the Village-Owned Enterprise (BUMDes) of Jatirejo Lendah Kulon Progo Village. The method in this study is a qualitative descriptive method. The data collection techniques used in this study are observation, interviews and documentation. The sample in this study amounted to 7 respondents. While the analysis technique uses a deductive method that analyzes general data to draw specific conclusions. The results of the study indicate that human resource development in improving the performance of BUMDes employees is very important in an organization, Human resources in an organization must have training, knowledge, skills and motivation. Human resource development through education, there are still employees with Junior High School (SMP) education, training has been carried out with Kulon Progo district and D.I. Yogyakarta provincial level, but not all employees participate regularly skills, in general employees have good work skills, although not optimal. Based on the analysis of human resource development to improve employee knowledge, skills and motivation so that they can carry out their duties and responsibilities well.  
Pengaruh Live Streaming, Online Customer Review, Dan Flash Sale Terhadap Keputusan Pembelian Online Produk Fashion Pada E-Commerce Tiktok Shop Di Purworejo Chusnah Maulida Rasyid; Titin Ekowati; Fitri Rahmawati
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.18550

Abstract

Penelitian ini bertujuan (1) menguji pengaruh live streaming terhadap keputusan pembelian online produk fashion pada e-commerce TikTok Shop; (2) menguji pengaruh online customer review terhadap keputusan pembelian online produk fashion pada e-commerce TikTok Shop; dan (3) menguji pengaruh flash sale terhadap keputusan pembelian online produk fashion pada e-commerce TikTok Shop. Penelitian ini menerapkan metode nonprobability sampling melalui desain purposive sampling. Populasi pada studi ini yakni semua masyarakat pengguna e-commerce TikTok Shop di Purworejo. Sampel yang diterapkan yakni sejumlah 150 responden. Desain penelitian menggunakan survei dengan cara membagikan kuesioner yang menerapkan skala likert. Uji instrumen dilangsungkan melalui uji validitas dan reliabilitas. Analisis data dilangsungkan melalui uji signifikansi (parsial) berbantuan SPSS 30.0. Temuan studi menjabarkan live streaming, online customer review, flash sale berpengaruh positif dan signifikan terhadap keputusan pembelian online produk fashion pada e-commerce TikTok Shop.
Co-Authors Chusnah Maulida Rasyid Endah Pri Ariningsih FITRI RAHMAWATI Ira Haryani Murry Harmawan Saputra Rizka Fatimah