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All Journal Jurnal Bisnis dan Ekonomi Jurnal Ilmiah Dan Karya Mahasiswa Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia IECON: International Economics and Business Conference Jurnal Pengabdian Masyarakat Manage
Endah Pri Ariningsih
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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 1 
PERAN KATEGORI PRODUK SEBAGAI PEMODERASI CITRA NEGARA ASAL PADA EKUITAS MEREK Endah Pri Ariningsih; Titin Ekowati; Murry Harmawan Saputra
Jurnal Bisnis dan Ekonomi Vol 23 No 1 (2016): vol. 23 no. 1 EDISI MARET 2016
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.537 KB)

Abstract

Brand is very important for marketers as the identity for the product to be marketed in order to be distinguished from other products. Moreover, the current competition for the market not only occur between companies locally or nationally but already global as well. Country of origin is often listed together with the provision that the brand is expected to improve the equity of the brand. However, information about the country of origin is not always going to be able to increase brand equity. Still happens practically and theoretically gab about the influence of the country of origin on brand equity. Specify the country of origin was able to reduce the brand equity. The absence of studies to determine whether or not to inform the country of origin, especially for Indonesian products in order to compete in the era of globalization makes this study important. This research was conducted in order to determine consumer preference for a particular brand of product categories are associated strongly with the state of Indonesia (batik) and and is not associated strongly with Indonesia (lap top). So it can be used as a reference for marketers Indonesia to determine whether or not to inform important country of origin for their products. Research will be carried out by a questionnaire survey as a data collector. The sampling technique used purposive sampling by taking 150x2 respondents. Analysis of data to determine the moderating role of product categories on the influence of the image of the country of origin of brand equity to do with the sub-group analysis using the chow test. Keywords: origin image, brand equity, moderation, chow test
Pengembangan Pariwisata Melalui Penggunaan dan Pengoptimalan Media Digital Mahendra Galih Prasaja; Endah Pri Ariningsih; Fatah Pinanggih Arizki
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Vol. 2 No. 3 (2024): Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/faedah.v2i3.986

Abstract

Knowledge and understanding about how to use and apply social media in promotional or business activities for tourism actors or the public is very important. Some of the main problems faced by service partners are related to the use and optimization of social media. If the community or tourism actors already have an understanding of these things, their business can grow more rapidly. The aim of implementing this community service is to provide strengthening and understanding of management concepts such as marketing, use of digital media, to develop business for the community or tourism actors in promoting tourist attractions in Tlogokotes Village as service partners. The activity mechanism uses lecture and discussion methods as well as practice or simulation. Each session ends with a question and answer session to find out how far the participants' level of understanding is in responding to the material that has been presented. This community service activity was carried out in three sessions by each team member, and it was carried out well. As a result, service partners can have better knowledge and understanding of management concepts, because the response and enthusiasm of service partners to understand the material presented is quite high. As a recommendation, community service with this theme can be carried out with other service partners such as home industry groups, street vendor groups, traditional market trader groups and so on, so as to expand understanding of management concepts such as Sharia marketing, product packaging and financial management. business better.
Pelatihan Literasi Keuangan Digital pada Generasi Z di Prix Municipality School Thailand Intan Puspitasari; Endah Pri Ariningsih; Esti Margiyanti Utami; Ridwan Baraba; Saputra, Murry Harmawan; Budiyanto
Jurnal Pengabdian Masyarakat Manage Vol. 6 No. 2 (2025): Agustus
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/manage.v6i2.3133

Abstract

Generasi Z sebagai generasi yang sensitive terhadap teknologi digital dan memiliki kemampuan dan keterampilan dalam mengakses teknologi akan lebih familiar terhadap aktifitas-aktifitas yang ada di marketplace. Mereka cendrung juga melakukan over spending atau berbelanja secara berlebihan dengan adanya pay day loan atau pembayaran secara cicilan pada aplikasi digital financial. Oleh karena itu, tujuan pengabdian masyarakat ini adalah untuk memberikan pemahaman tentang pengelolaan keuangan (literasi keuangan) kepada generasi Z, agar dapat menggunakan digital financial yang ada secara bijaksana. Pengabdian Masyarakat internasional ini dilakukan pada Generasi Z di Prix Municipality School Thailand. Metode yang digunakan adalah dengan metode ceramah dan pelatihan melalui beberapa tahap pelaksanaan, yaitu pendahuluan, persiapan, pelaksanaan kegiatan dan pelaporan. Adapun hasil yang diperoleh adalah memberikan pelatihan pada Generasi Z, yaitu siswa sekolah menengah atas di Prix Municipality School di Thailand sebanya 30 siswa. Pelatihan Literasi keuangan Digital pada genearsi Z sangat bermanfaat bagi siswa-siswa Prix Municipality School, karena Sebagian besar siswa-siswa tidak familiar dengan financial technologi. Adapun literasi keuangan yang perlu diterapkan pada generasi Z antra lain pengetahuan, sikap dan perilaku. Dengan Tingkat literasi yang baik, akan meningkatkan kesadaran dalam memanfaatkan produk-produk keuangan yang baik pula. Perilaku yang dilakukan generasi Z untuk memahami literasi keuangan meliputi adalah bagaimana melakukan penganggaran, perencanaan, dan pengelolaan keuangan.
The Role of Investment Risk Perception in Improving the Relationship of Gen Z Financial Literacy to Investment Decisions Intan Puspitasari; Endah Pri Ariningsih; Esti Margiyanti Utami; Ishak
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/j1qne952

Abstract

This study examines the role of investment risk perception in mediating the relationship between financial literacy and investment decisions among Generation Z in Indonesia. Financial literacy, encompassing financial knowledge, financial attitudes, and financial behavior, is widely recognized as a critical determinant of financial decision-making. However, previous research has produced inconsistent results, necessitating the inclusion of investment risk perception as a mediating variable. A quantitative research design was employed using survey data from 100 respondents selected through probability sampling. Path analysis with SPSS was applied to test the direct, indirect, and total effects between variables. The results reveal that financial attitude has a significant direct effect on investment decisions, while financial knowledge and financial behavior show no direct influence. Conversely, financial behavior significantly affects investment risk perception, which in turn positively influences investment decisions. Moreover, risk perception mediates the relationships between financial attitudes and behavior with investment decisions, but not financial knowledge. These findings highlight that Generation Z’s investment decisions are strongly shaped by attitudes and behaviors when accompanied by an adequate understanding of investment risk. The study contributes to behavioral finance by demonstrating the importance of risk perception as a bridge between financial literacy and rational investment choices, offering insights for educators, policymakers, and financial institutions in fostering better investment practices among young investors.
Peran Sikap Keuangan dalam Memediasi Literasi Keuangan Terhadap Perilaku Manajemen Keuangan Mahendra Galih Prasaja; Endah Pri Ariningsih
Jurnal Ilmiah Dan Karya Mahasiswa Vol. 2 No. 4 (2024): Agustus : JURNAL ILMIAH DAN KARYA MAHASISWA (JIKMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jikma.v2i4.2356

Abstract

Good financial management is important because it can determine short-term and long-term financial goals. Financial management is also closely related to financial management behavior. Where someone who is able to make decisions in managing their finances will not experience difficulties in the future and will show healthy behavior so that they are able to determine the priority scale regarding their needs and desires. The problem in this research is that the financial management behavior of MSME business actors in Purworejo Regency is still lacking. good at managing their personal finances, the low level of financial literacy of MSMEs in Purworejo, the attitude of MSMEs in Purworejo who tend not to like investing because it is risky. The objectives of this research include (1) testing the influence of financial literacy on the financial management behavior of MSME business actors in Purworejo Regency, (2) testing the influence of financial literacy on the financial attitudes of MSME business actors in Purworejo Regency, (3) testing the influence of financial attitudes on financial management behavior MSME business actors in Purworejo Regency, (4) testing whether financial attitudes are able to mediate the influence of financial literacy on the financial management behavior of MSME business actors in Purworejo Regency. The population in this research is all MSME business actors in Purworejo Regency. The research sample consisted of 150 MSME business actors. Sampling used purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale which was answered completely, in accordance with the criteria and met the validity and reliability requirements
Co-Authors Aldri Frinaldi BUDIYANTO Esti Margiyanti Utami Fatah Pinanggih Arizki Intan Puspitasari ISHAK Murry Harmawan Saputra Prasaja, Mahendra Galih Ridwan Baraba Riyani Saputri Titin Ekowati Wijayanti Wijayanti