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All Journal Jurnal Algoritma Jurnal Kalibrasi Jurnal Al-Iqtishad Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Khazanah Sosial Journal of Applied Engineering and Technological Science (JAETS) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Jurnal Ekuilnomi Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmu Komunikasi Jurnal Algoritma Jurnal Kalibrasi Jurnal Ilmu Komunikasi Andalan Jurnal Media Pengabdian Komunikasi Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Kajian Akuntansi
Novie Susanti Suseno
Universitas Garut
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Efektivitas Konten Motivasi Youtube GreatMindIndonesia On Marissa’s Mind dalam Meningkatkan Semangat Hidup Penonton Cantika Najla Thifaliawan; Novie Susanti Suseno; Resty Mustika Pratiwi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4886

Abstract

This study aims to examine in depth the effectiveness of motivational content On Marissa's Mind on the YouTube channel GreatmindIndonesia in increasing the enthusiasm for life of its viewers. This study uses a qualitative descriptive method with data collection techniques through observation, in-depth interviews, documentation, and literature studies. The informant in this study was an active  viewer of YouTube motivational content, while the expert resource person was a counselor, writer, and psychologist who has competence in the field of mental health. Viewers reported that this show had a positive impact on their mindset and enthusiasm in living life, especially in facing life challenges such as stress due to work, financial problems, and searching for identity. Through qualitative analysis techniques on viewer comments and in-depth interviews, it was found that the style of content delivery that is empathetic and relevant to everyday life is the key to the success of this content in influencing its audience. This content not only functions as a motivational medium, but also as a means of education and self- reflection for individuals who are struggling to improve their quality of life and mental health. With a strong narrative approach and based on real experiences, the content of On Marissa's Mind has been proven to have a significant influence on the enthusiasm for life of its viewers.
Analisis Preferensi Konsumen dan Review Influencer @Fujiiian terhadap Keputusan Pembelian di Social Commerce TikTok Vita Aulia Malik; Novie Susanti Suseno; Resty Mustika Pratiwi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5350

Abstract

The development of social commerce, especially on the TikTok platform, has changed the way consumers make purchasing decisions. In addition to being a platform for entertainment, TikTok is a powerful tool for marketing thanks to interactive elements like live broadcasts and the yellow shopping. Many merchants market their products on TikTok. This study aims to analyze how consumer preferences and influencer reviews on the @Fujiiian account influence purchasing decisions on TikTok social commerce. The research method used is quantitative descriptive with data collection techniques through surveys of 40 respondents and statistical analysis using chi-square and attitude measurement scales. The results of the study show that consumer preferences, such as reviews, ratings, and comments, have a significant influence on the level of trust and purchasing decisions. Consumers tend to buy products with positive reviews and high ratings. In addition, influencer reviews play an important role in building product credibility and increasing consumer interaction. Influencers with a large number of followers and high levels of engagement are able to increase product appeal through interesting and informative content. TikTok's social commerce features, such as live broadcasts and direct links to products, also facilitate the purchasing process. This study provides an important contribution to understanding the formation of consumer behavior on social commerce platforms, as well as being a strategic reference for business actors in utilizing influencers and consumer preferences to increase the effectiveness of digital marketing.
Co-Authors Abdullah, Khairul Hafezad Acep Abdul Basit Achmad Mauludin Adinda Lestari Ai Hartini Akbar, Gugun Geusan Aliya Fadilah Amelia Putri Azizah Audiatul Ula Bahar Sudewo Aji Cantika Najla Thifaliawan Desvita Cahyani Ingawan Elsa Dewiyana Gumi Sundari Hermina, Tinneke Hidayat Sudaha Hilmi Aulawi Hilmi Aulawi Ima Nurbayani Irma Rosmayati Khopiva Sri Yulianti Marti Dewi Ungkari Mira Amelia Mochamad Romdhon Muhammad Alfian Gustira Mulyaningsih Nia Nur Insani Nova Sofia Rachmadania Putri, Amelia Rafael Gani Barlian Ranti Pujie Lestari Reny Dany Merliyana Resty Mustika Pratiwi Ridian Gusdiana Shofa Nurul Hakim Sintia Anggelina Sistha Drana Sofyan Siti Sarah Isnaeni Syarah Rochmatunisa Syifa Robiath Ulfha Vita Aulia Malik Yulia Yulistina Zikri Fachrul Nurhadi, Zikri Fachrul