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All Journal Jurnal Algoritma Jurnal Kalibrasi Jurnal Al-Iqtishad Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Journal of Applied Engineering and Technological Science (JAETS) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Jurnal Ekuilnomi Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmu Komunikasi Jurnal Algoritma Jurnal Kalibrasi Jurnal Ilmu Komunikasi Andalan Jurnal Media Pengabdian Komunikasi Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Kajian Akuntansi Khazanah Sosial
Novie Susanti Suseno
Universitas Garut
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Analisis Preferensi Konsumen dan Review Influencer @Fujiiian terhadap Keputusan Pembelian di Social Commerce TikTok Vita Aulia Malik; Novie Susanti Suseno; Resty Mustika Pratiwi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5350

Abstract

The development of social commerce, especially on the TikTok platform, has changed the way consumers make purchasing decisions. In addition to being a platform for entertainment, TikTok is a powerful tool for marketing thanks to interactive elements like live broadcasts and the yellow shopping. Many merchants market their products on TikTok. This study aims to analyze how consumer preferences and influencer reviews on the @Fujiiian account influence purchasing decisions on TikTok social commerce. The research method used is quantitative descriptive with data collection techniques through surveys of 40 respondents and statistical analysis using chi-square and attitude measurement scales. The results of the study show that consumer preferences, such as reviews, ratings, and comments, have a significant influence on the level of trust and purchasing decisions. Consumers tend to buy products with positive reviews and high ratings. In addition, influencer reviews play an important role in building product credibility and increasing consumer interaction. Influencers with a large number of followers and high levels of engagement are able to increase product appeal through interesting and informative content. TikTok's social commerce features, such as live broadcasts and direct links to products, also facilitate the purchasing process. This study provides an important contribution to understanding the formation of consumer behavior on social commerce platforms, as well as being a strategic reference for business actors in utilizing influencers and consumer preferences to increase the effectiveness of digital marketing.
Challenges of Implementing Strategic Management Accounting and Innovative Culture Novie Susanti Suseno
Khazanah Sosial Vol. 5 No. 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.30853

Abstract

Strategic management accounting (SMA) is important for every organization to achieve its strategic goals. This is because SMA can provide significant added value by providing the relevant information that modern organizations need to successfully achieve competitive advantage. The aim of this study is to investigate the application of SMA techniques in building a culture of innovation in creative industry companies in Garut district. This research contributes to knowledge that can provide an overview of the challenges in implementing strategic management accounting in adopting strategic management accounting innovations holistically. This research uses a qualitative approach. The informants in this research were 5 company managers and strategic management experts as sources person. The research results show that companies are faced with several challenges, such as managers being required to understand accounting and the ability of managers to make strategic decisions by paying attention to environmental changes that occur. The stages of SMA techniques to achieve a culture of innovation are by carrying out strategic benchmarking and performance benchmarking, competitive position monitoring, performance measurement system, competitor cost estimation and pricing strategy. By implementing SMA Techniques, this really helps the Company in improving its culture of innovation. By studying environmental changes, which are fully oriented towards meeting customer expectations, this has an impact on the team's work culture becoming more innovative.
The Digital Wallet Revolution: An Empirical Analysis of Its Effects on Mental Accounting and Financial Practices Novie Susanti Suseno; Hilmi Aulawi
Khazanah Sosial Vol. 6 No. 2 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i2.35392

Abstract

In the current digital era, digital wallets have become an important innovation. This can certainly change the way individuals manage finances. This research aims to examine the influence of using digital wallets on mental accounting and its impact on financial behavior. A quantitative approach using the SEM method was used in this research to obtain more measurable, structured, and objective results. The data collection technique is through distributing questionnaires. Respondents in this research are the millennial generation born in 1981-1996 who have used digital wallets in West Java. The selection of West Java as a research location was based on the significant increase in the use of digital wallets in this area, which is affecting various aspects of daily life. The total sample was 300 respondents using the cluster sampling technique. The analytical method used is Structural Equation Modeling (SEM). The research results show that digital wallets influence mental accounting, and mental accounting influences financial behavior. Apart from that, the implications of the research results show that digital wallet users must take advantage of existing features to improve financial management, achieve financial goals, and reduce stress. Furthermore, service providers need to continue to innovate with features such as detailed financial reports, budget reminders, and spending analysis, as well as educate users so they can use these features optimally to increase satisfaction and loyalty.
Co-Authors Abdullah, Khairul Hafezad Acep Abdul Basit Achmad Mauludin Adinda Lestari Ai Hartini Akbar, Gugun Geusan Aliya Fadilah Amelia Putri Azizah Audiatul Ula Bahar Sudewo Aji Cantika Najla Thifaliawan Desvita Cahyani Ingawan Elsa Dewiyana Gumi Sundari Hermina, Tinneke Hidayat Sudaha Hilmi Aulawi Hilmi Aulawi Ima Nurbayani Irma Rosmayati Khopiva Sri Yulianti Marti Dewi Ungkari Mira Amelia Mochamad Romdhon Muhammad Alfian Gustira Mulyaningsih Nia Nur Insani Nova Sofia Rachmadania Putri, Amelia Rafael Gani Barlian Ranti Pujie Lestari Reny Dany Merliyana Resty Mustika Pratiwi Ridian Gusdiana Shofa Nurul Hakim Sintia Anggelina Sistha Drana Sofyan Siti Sarah Isnaeni Syarah Rochmatunisa Syifa Robiath Ulfha Vita Aulia Malik Yulia Yulistina Zikri Fachrul Nurhadi, Zikri Fachrul