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All Journal Jurnal Algoritma Jurnal Kalibrasi Jurnal Al-Iqtishad SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Business Innovation and Entrepreneurship Journal Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Journal of Applied Engineering and Technological Science (JAETS) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Jurnal Ekuilnomi Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmu Komunikasi Jurnal Algoritma Jurnal Kalibrasi Jurnal Ilmu Komunikasi Andalan Jurnal Media Pengabdian Komunikasi Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Journal Of Entrepeneurship and Strategic Management (JESM) Kajian Akuntansi Khazanah Sosial
Novie Susanti Suseno
Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analisis Preferensi Konsumen dan Review Influencer @Fujiiian terhadap Keputusan Pembelian di Social Commerce TikTok Vita Aulia Malik; Novie Susanti Suseno; Resty Mustika Pratiwi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5350

Abstract

The development of social commerce, especially on the TikTok platform, has changed the way consumers make purchasing decisions. In addition to being a platform for entertainment, TikTok is a powerful tool for marketing thanks to interactive elements like live broadcasts and the yellow shopping. Many merchants market their products on TikTok. This study aims to analyze how consumer preferences and influencer reviews on the @Fujiiian account influence purchasing decisions on TikTok social commerce. The research method used is quantitative descriptive with data collection techniques through surveys of 40 respondents and statistical analysis using chi-square and attitude measurement scales. The results of the study show that consumer preferences, such as reviews, ratings, and comments, have a significant influence on the level of trust and purchasing decisions. Consumers tend to buy products with positive reviews and high ratings. In addition, influencer reviews play an important role in building product credibility and increasing consumer interaction. Influencers with a large number of followers and high levels of engagement are able to increase product appeal through interesting and informative content. TikTok's social commerce features, such as live broadcasts and direct links to products, also facilitate the purchasing process. This study provides an important contribution to understanding the formation of consumer behavior on social commerce platforms, as well as being a strategic reference for business actors in utilizing influencers and consumer preferences to increase the effectiveness of digital marketing.
Challenges of Implementing Strategic Management Accounting and Innovative Culture Novie Susanti Suseno
Khazanah Sosial Vol. 5 No. 4 (2023): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v5i4.30853

Abstract

Strategic management accounting (SMA) is important for every organization to achieve its strategic goals. This is because SMA can provide significant added value by providing the relevant information that modern organizations need to successfully achieve competitive advantage. The aim of this study is to investigate the application of SMA techniques in building a culture of innovation in creative industry companies in Garut district. This research contributes to knowledge that can provide an overview of the challenges in implementing strategic management accounting in adopting strategic management accounting innovations holistically. This research uses a qualitative approach. The informants in this research were 5 company managers and strategic management experts as sources person. The research results show that companies are faced with several challenges, such as managers being required to understand accounting and the ability of managers to make strategic decisions by paying attention to environmental changes that occur. The stages of SMA techniques to achieve a culture of innovation are by carrying out strategic benchmarking and performance benchmarking, competitive position monitoring, performance measurement system, competitor cost estimation and pricing strategy. By implementing SMA Techniques, this really helps the Company in improving its culture of innovation. By studying environmental changes, which are fully oriented towards meeting customer expectations, this has an impact on the team's work culture becoming more innovative.
The Digital Wallet Revolution: An Empirical Analysis of Its Effects on Mental Accounting and Financial Practices Novie Susanti Suseno; Hilmi Aulawi
Khazanah Sosial Vol. 6 No. 2 (2024): Khazanah Sosial
Publisher : UIN Sunan Gunung Djati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ks.v6i2.35392

Abstract

In the current digital era, digital wallets have become an important innovation. This can certainly change the way individuals manage finances. This research aims to examine the influence of using digital wallets on mental accounting and its impact on financial behavior. A quantitative approach using the SEM method was used in this research to obtain more measurable, structured, and objective results. The data collection technique is through distributing questionnaires. Respondents in this research are the millennial generation born in 1981-1996 who have used digital wallets in West Java. The selection of West Java as a research location was based on the significant increase in the use of digital wallets in this area, which is affecting various aspects of daily life. The total sample was 300 respondents using the cluster sampling technique. The analytical method used is Structural Equation Modeling (SEM). The research results show that digital wallets influence mental accounting, and mental accounting influences financial behavior. Apart from that, the implications of the research results show that digital wallet users must take advantage of existing features to improve financial management, achieve financial goals, and reduce stress. Furthermore, service providers need to continue to innovate with features such as detailed financial reports, budget reminders, and spending analysis, as well as educate users so they can use these features optimally to increase satisfaction and loyalty.
The Influence of Brand Awareness, Perceived Quality, Promotion, and Trust on Men’s Skincare Purchase Intention R Tita Rospita S; Hilmi Aulawi; Novie Susanti Suseno
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 4 (2025): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i4.1133

Abstract

This study investigates the influence of Brand Awareness, Perceived Quality, Promotion, and Customer Trust on Men’s Skincare Purchase Intention in Garut Regency. The research employed a quantitative approach with a cross-sectional survey of 146 male respondents aged 18–45 years, selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that all four independent variables significantly affect Purchase Intention, both simultaneously and partially. Brand Awareness strengthens recognition and reduces perceived risk, Perceived Quality reflects consumer judgments of product effectiveness and safety, Promotion through digital media enhances exposure and interest, while Customer Trust emerges as a decisive factor in purchase decisions and loyalty. These findings conclude that the four factors are essential in shaping effective marketing strategies for men’s skincare products, especially in local markets with distinct consumer characteristics.
Sosialisasi literasi gizi seimbang melalui komunikasi kesehatan partisipatif Zikri Fachrul Nurhadi; Novie Susanti Suseno; R. Ismira Febrina; Fauzan Abdurazaq
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37883

Abstract

AbstrakKondisi gizi anak usia sekolah dasar masih menjadi persoalan penting dalam pembangunan kesehatan masyarakat. Rendahnya pemahaman tentang gizi seimbang, kebiasaan konsumsi makanan cepat saji, serta minimnya edukasi gizi di lingkungan sekolah menjadi faktor penyebab yang perlu mendapat perhatian. Tujuan pengabdian ini, untuk meningkatkan pengetahuan dan kesadaran orangtua siswa terhadap pentingnya pola makan gizi seimbang melalui pendekatan komunikasi kesehatan partisipatif. Mitra sasaran pengabdian SD Negeri 2 Regol Garut, Orangtua Siswa kelas VI, dengan jumlah 32. Metode pelaksanaan pengabdian dilakukan dengan tahapan (1) sosialisasi literasi gizi seimbang melalui media interaktif dan ceramah edukatif; (2) diskusi partisipatif terkait kebiasaan makan sehat; serta (3) evaluasi perubahan pengetahuan dan sikap melalui observasi, dan post-test. Pendekatan komunikasi partisipatif digunakan untuk memastikan terjadinya dialog dua arah antara fasilitator, dan orang tua siswa, sehingga pesan kesehatan dapat dipahami dan diinternalisasi secara lebih efektif. Hasil kegiatan menunjukkan adanya peningkatan pemahaman siswa mengenai konsep gizi seimbang, kesadaran dalam memilih makanan bergizi, dan keterlibatan aktif orangtua dalam menindaklanjuti kegiatan literasi gizi. Selain itu, lingkungan sekolah mulai menunjukkan perubahan perilaku ke arah yang lebih sehat melalui kegiatan “Bekal Sehat Bersama”. Kegiatan ini, membuktikan bahwa komunikasi kesehatan partisipatif efektif dalam menumbuhkan gerakan literasi gizi seimbang yang berkelanjutan di lingkungan SDN 2 Regol, Garut. Kata kunci: gerakan literasi; komunikasi kesehatan partisipatif; literasi gizi seimbang; pola makan; sosialisasi. AbstractThe nutritional condition of elementary school-aged children remains a significant issue in public health development. The low level of understanding of balanced nutrition, fast food consumption habits, and the lack of nutrition education in the school environment are contributing factors that require attention. The purpose of this community service is to increase the knowledge and awareness of parents of students regarding the importance of a balanced nutritional diet through a participatory health communication approach. The community service partners of SD Negeri 2 Regol Garut are 32 parents of grade VI students. The community service implementation method is carried out in stages: (1) socialization of balanced nutrition literacy through interactive media and educational lectures; (2) participatory discussions related to healthy eating habits; and (3) evaluation of changes in knowledge and attitudes through observation and post-tests. The participatory communication approach is used to ensure a two-way dialogue between facilitators and parents, so that health messages can be understood and internalized more effectively. The results of the activity showed an increase in students' understanding of the concept of balanced nutrition, awareness in choosing nutritious foods, and active parental involvement in coordinating nutritional literacy activities. Furthermore, the school environment began to show behavioral changes toward healthier behavior through the "Healthy Lunch Together" activity. This activity demonstrated the effectiveness of participatory health communication in fostering a sustainable balanced nutrition literacy movement at SDN 2 Regol, Garut. Keywords: literacy movement; participatory health communication; balanced nutrition literacy; diet; socialization.
Co-Authors Abdullah, Khairul Hafezad Acep Abdul Basit Achmad Mauludin Adinda Lestari Ai Hartini Akbar, Gugun Geusan Aliya Fadilah Amelia Putri Azizah Audiatul Ula Bahar Sudewo Aji Cantika Najla Thifaliawan Desvita Cahyani Ingawan Elsa Dewiyana Fauzan Abdurazaq Febrina, R. Ismira Gumi Sundari Hermina, Tinneke Hidayat Sudaha Hilmi Aulawi Hilmi Aulawi Hilmi Aulawi Ima Nurbayani Irma Rosmayati Khopiva Sri Yulianti Marti Dewi Ungkari Mira Amelia Mochamad Romdhon Muhammad Alfian Gustira Mulyaningsih Nia Nur Insani Nova Sofia Rachmadania R Tita Rospita S Rafael Gani Barlian Ranti Pujie Lestari Reny Dany Merliyana Resty Mustika Pratiwi Ridian Gusdiana Shofa Nurul Hakim Sintia Anggelina Sistha Drana Sofyan Siti Sarah Isnaeni Syarah Rochmatunisa Syifa Robiath Ulfha Vita Aulia Malik Yulia Yulistina Zikri Fachrul Nurhadi, Zikri Fachrul