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All Journal Journal of Business & Banking Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Benefit: Jurnal Manajemen dan Bisnis Binus Business Review Daya Saing : Jurnal Ilmu Manajemen Jurnal Ilmiah Ekonomi dan Bisnis AL ISHLAH Jurnal Pendidikan Jurnal Inovasi Bisnis (Inovbiz) Diklat Review : Jurnal manajemen pendidikan dan pelatihan CONSEN: Indonesian Journal of Community Services and Engagement Jurnal Pengabdian Kompetitif
nofrizal nofrizal
Universitas Lancang Kuning
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Journal : Binus Business Review

 1 
Can Product Quality Improve Purchase Decisions in E-Commerce and Social Media through Customer Loyalty and Trust? Nofrizal Nofrizal; Sucherly Sucherly; Undang Juju; Zulia Khairani; Efrita Soviyanti; Hadiyati Hadiyati; Arizal N
Binus Business Review Vol. 14 No. 2 (2023): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v14i2.8800

Abstract

The in online sales transactions have continued to increase due to several factors, such as the improvement of Internet quality, the growth of start-ups in Indonesia, and the COVID-19 pandemic’s effects, which have restricted customers from making purchases offline. The research aimed to identify different types of direct and indirect influences that caused customers to make purchase decisions for fashion products and determine more dominant group (women or men) on e-commerce platforms and social media. The research applied a quantitative method. The research respondents were 244 customers who bought fashion products in e-commerce and social media. The analytical tools were Structural Equation Modelling (SEM) with SmartPLS 4.0, convergence and discrimination invalidity for the validity test, composite reliability for the reliability test, and structural model evaluation (inner model). The findings indicate that all aspects of product quality, trust, and customer loyalty have a huge impact on buying fashion products in e-commerce and social media. Moreover, in the indirect effect, product quality affects customer loyalty through trust. Similarly, product quality impacts purchase choices through customer loyalty. Trust also affects purchase choices through customer loyalty. Then, product quality affects purchase decisions through trust. Last, product quality has an impact on purchase decisions through customer loyalty and trust. Additionally, the results of PLS-MGA show that women are more dominant in buying fashion products on e-commerce and social media than men.
The Factors Influencing Brand Love and Willingness to Pay among iPhone Consumers in Indonesia Efrita Soviyanti; Nofrizal Nofrizal
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.10945

Abstract

The iPhone has become a globally exclusive and luxurious item, including in Indonesia, and it even serves as a high social status symbol for its owners. Almost every launch of a new series product always garners attention and sells out, despite its high price compared to competitors with slightly different specifications. The research aimed to identify the factors influencing brand love and willingness to pay among iPhone consumers in Indonesia. Consumer behavior and personality factors, such as social status, self-expression, hedonism, and perceived quality, were utilized as determinant variables of brand love and willingness to pay. A total of 654 iPhone users participated in filling out surveys on social media, in Apple stores, and through online forms via Google Forms. Smart-PLS 4.0 software was employed for statistical data analysis, utilizing Partial Least Squares - Structural Equation Modeling (SEM-PLS). In the results, it is proven that the positive factors driving iPhone customers’ brand love come from perceived quality, social status, and self-expression. Meanwhile, the factors driving willingness to pay are brand love, perceived quality, social status, and self-expression. However, hedonism does not have a positive impact on brand love and willingness to pay. The research results suggest that the hedonic experience of the product may not be the main factor influencing consumers in the context of premium products such as the iPhone. The strong and luxurious branding of iPhone is the main reason for its customers. In addition, brand love is a key variable that mediates willingness to pay.
Co-Authors Afvan Aquino Arizal N Arizal N Azhar Affandi Aznuriyandi Aznuriyandi Aznuryandi Aznuryandi efrita soviyanti FATKHURAHMAN FATKHURAHMAN, FATKHURAHMAN hadiyati hadiyati HARDI HARDI Idel Waldelmi Inova Fitri Siregar, Inova Fitri nurhayani lubis Sri Maryanti Sucherly Sucherly Undang Juju Zulia Khairani