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All Journal BALANCE: Economic, Business, Management and Accounting Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Entrepreneur dan Manajemen Sains
Adi Sismanto
Universitas Muhammadiyah Bengkulu
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Journal : Jurnal Entrepreneur dan Manajemen Sains

 1 
PENGARUH PEMBELAJARAN ORGANISASI, ORIENTASI PASAR DAN INOVASI PRODUK TERHADAP KINERJA PEMASARAN Adi Sismanto; Ade Tiara Yulinda
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 1 No. 1 (2020): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.695 KB) | DOI: 10.36085/jems.v1i1.617

Abstract

The study was conducted with the formulation of the problem in the study are: How the influence of organizational learning, market orientation and product innovation on marketing performance at BRI Bank Bengkulu Branch Based on the results of research and analysis of the effect of variables on Marketing Performance (Y) at Bank Rakyat Indonesia Bengkulu Branch can be drawn conclusions as follows: From the multiple linear regression equation can be known: Y = 0.271 + 0.332 X1 + 0.458 X2 + 0.176 X3. And that Organizational Learning (X1), Market Orientation (X2), and Product Innovation (X3) have a positive effect on Marketing Performance (Y) at the Bank Rakyat Indonesia Bengkulu Branch. Between Organizational Learning (X1), Market Orientation (X2), and Product Innovation (X3) in improving Marketing Performance have a close and positive relationship. This is evidenced from the correlation analysis R = 0.829 (82.9%) and almost close to 1. And the coefficient of determination of R2 = 0.687 or about 68.7% while 31.3% is the contribution of other variables not examined. Of all the most dominant variables is the variable that most influences on Marketing Performance (Y), at the Bank Rakyat Indonesia Bengkulu Branch, the Organizational Learning variable (X1) partially influences by 0.007 out of 30 respondents turned out to have a very significant effect because the Leaders and Unit leaders want a change in the work system and in accordance with the wishes of respondents in choosing the leadership and unit leaders they want so as to improve Marketing Performance (Y), at the Bank Rakyat Indonesia Bengkulu Branch. Keywords: Organizational Learning, Market Orientation, Product Innovation, Marketing Performance
PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI BATIK BESUREK PADA TOKO SARI RASA Epa Susanti; Adi Sismanto
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 2 No. 1 (2021): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.892 KB) | DOI: 10.36085/jems.v2i1.1370

Abstract

This study entitled The effect of Product Price and Quality on Interest in Buying Besurek Batik by Sari Rasa Store Consumers at Soekarno Hatta Street of Anggut Bengkulu City. The formulation of the problem of this research is whether the Price and Quality of Product have a effect on the Interest in Buying Besurek Batik on Sari Rasa Bengkulu Consumer. The purpose of this study is to determine that the effect of Price and Product Quality significantly influence Interest in Buying Besurek Batik.This research was conducted on Besurek Batik Consumers at the Bengkulu City Sari shop. The research was carried out for 13 days. The population of this study was Consumer Batik Besurek At Bengkulu City Sari Rasa Shop, while the sample of this study wass the Consumer Batik Besurek At the City of Bengkulu Sari Rasa Shop, amounting to 91 respondents. The study was conducted in quantitative methods.Based on the analysis of the study, the results of the study can be concluded that respondents' perceptions on Price (X1) and Product Quality (X2) affect the Purchase Interest (Y) with the results of multiple linear regression of  Y = 2.106 + 0.392 (X_1) + 0.156 (X_2). And the coefficient of determination of R2 = 0.555 or 55.5%. Through  hypothesis testing in the same time, (simultaneous) and individually (partial)this study using the f test and t test, Price (X1) and Product Quality (X2) = 0.000. This means that the fsig value <0.050 shows a simultanous effect which was significant. Keywords: Price, Product Quality and Purchase Interest.
PENGARUH LINGKUNGAN KERJA, TIPE KEPRIBADIAN, DAN GAYA KEPEMIMPINAN TERHADAP LOYALITAS KARYAWANPT. SANDABI INDAH LESTARI BENGKULU UTARA Vika Fikuria; Adi Sismanto
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 3 No. 2 (2022): Juli 2022
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (170.743 KB) | DOI: 10.36085/jems.v3i2.3573

Abstract

This study aims to determine the effect of the work environment, personality type and leadership style on employee loyalty at PT. Sandabi Indah Lestari. This type of research is a type of quantitative research, the object of this research is all permanent employees in the factory office area of ​​PT Sandabi Indah Lestari. Sampling method using total sampling technique. The number of respondents in this study were 126 people. Methods of data collection using a questionnaire. The data analysis technique uses Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely t-test and F-test. The results of this study can be concluded that the work environment variable has a positive effect on employee work loyalty, personality type has a positive effect on employee work loyalty, and leadership style has a positive effect on employee work loyalty. Keywords: work environment, personality type and leadership style on employee loyalty
SOFT SKILL, HARD SKILL DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA RBTV KOTA BENGKULU Adi Sismanto; Peri Yusrizal
(JEMS) Jurnal Entrepreneur dan Manajemen Sains Vol. 4 No. 1 (2023): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to find out the influence of soft skills, hard skills and motivation on employee performance at RBTV Bengkulu City. The population of this study was all RBTV employees numbering 50 people. All of those employees were sampled for research. Data collection techniques with questionnaires and data analysis techniques using regression. The results of this study revealed that soft skills have a significant effect on employee performance, hard skills have a significant effect on employee performance and motivation has a significant effect on employee performance at RBTV Bengkulu City. Keywords: soft skills, hard skills, motivation and performance.
PENGARUH PRICES DISCOUNT DAN STORE ADMOSPHERE TERHADAP LOYALITAS PELANGGAN GUNA MENINGKATKAN KEPUTUSAN PEBELIAN PADA MINIMARKET HYPERMART LIPPO DI LUBUK LINGGAU Adi Sismanto; Wulandari Wulandari
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5387

Abstract

This study aimed to determine the effect of price discount and store atmosphere on customers’ loyalty to increase purchasing decision at Hypermart Lippo in Lubuk Linggau. This study used total sampling based on predetermined criteria with totaling 157 respondents. The data collection techniques used observation, documentation and questionnaire. The results showed that The price discount (Xl) has an effect on customers’ loyalty (Y) in using products with a path coefficient of I.306. The store admosphere (X2) has effect on customers’ loyalty (Y) in using products by 1.109. The customers’ loyalty (Y) has effect on purchasing decision (YI) in using the product with a coefficient of 0.410. The price discount (Xl) has an indirect effect on purchasing decision (Z) in using the product with a coefficient of 0.870. The store atmosphere (X2) has an indirect effect on purchasing decision (Z) in using products with a coefficient of 0.468. The customers’ loyalty (Y) has effect on consumers’ purchasing decision (Y1) of daily necessities products in Lubuk Linggau with a coefficient ß of 0.371 or 37.1% and there is a positive and significant effect on price discount on consumers’ purchasing decision. Keywords: Price Discount, Store Atmosphere, Customer Loyalty. Purchasing Decision.
PENGARUH LOKASI FASILITAS DAN PROMOSI TERHADAP DAYA TARIK PENGUNJUNG PANTAI PASAR SELUMA Nopi Indar Pertiwi; khairul Bahrun; Adi Sismanto
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5558

Abstract

Research on Pasar Seluma Beach visitors has the following problem formulation, how does the location, tourist facilities and promotion influence simultaneously on Pasar Seluma Beach tourism? This study aims to determine the effect of location, tourist facilities and tourism promotion on the Tourism Attractivenessof Pasar Seluma Beach. The sample used was calculated using the Lemeshow formula (Lemeshow, 199) based on predetermined criteria totaling 161 respondents. Data collection techniques were carried out through observation, documentation and questionnaires. The processed data was analyzed using the SPSS 25 formula.Based on the regression results it is known that the significant value for the effect of X1, X2 and X3 together on Y is 0.00. The F-count value is 70.899 and the F-table value is 3.90. Thus, the F-count value (70.899) > F-table (3.390) with a significant value of 0.00 > 0.05, then H0 is rejected and H3 is accepted. It can be concluded that X1, X2 and X3 have a significant effect on Pasar Seluma Beach Tourism Attractiveness. Keywords : Location, Facilities, Promotion and Attraction
Co-Authors Anggun Tarisa Budi Astuti Epa Susanti Erwin Juliadi Eti Arini Eva Fatmawati Gustiawan Putra Khairul Bahrun Musticha Purnamasarie Nopi Indar Pertiwi Peri Yusrizal Ranidiah, Furqonti Sri Ekowati Vika Fikuria Wulandari Wulandari Yulinda, Ade Tiara