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All Journal BUDGETING : Journal of Business, Management and Accounting Jurnal Pengabdian kepada Masyarakat Nusantara Bima Journal : Business, Management and Accounting Journal Journal of Indonesian Management Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Manajemen dan Bisnis Digital Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Jurnal Economic Edu
Subandrio Subandrio
Department Of Management And Bussiness, Faculty Of Economic, Universitas Muhammadiyah Bengkulu
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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The Influence of Price and Product Quality on Consumer Satisfaction at Pagar Dewa Fishing Shop Subandrio Subandrio; Feggy Fernandes
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.888

Abstract

This study aims to determine the effect of price and product quality on consumer satisfaction at the Pagar Dewa fishing shop. This type of research uses descriptive quantitative research methods. The population used in this study were customers of the Pagar Dewa fishing shop. The number of respondents in this study were 75 people. Methods of data collection using questionnaires and using analytical techniques using multiple linear regression analysis test and hypothesis testing, namely t test and f test. Based on the results of multiple linear regression obtained the form of the regression equation Y = 2.321 + 0.379 (X₁) + 0.251 (X₂) and the results of the t test and f test of this study can be concluded that price has a significant effect on consumer satisfaction, this is evidenced by the results of the t test showing the value of t_hit >t_table (3,318 > 2.002) and (sig = 0.03 < 0.050). This means that H_0 is rejected and H_a is accepted. Product quality has a significant effect on consumer satisfaction, this is evidenced by the results of the t test showing the value of t_hit> t_table (3.232> 2.002) and (sig = 0.02 < 0.050). This means that H_0 is rejected and H_a is accepted. price (X₁) and produk quality (X₂) together have a significant effect on consumer satisfaction (Y) at Pagar Dewa Fishing Shop, this is evidenced by the F test showing the value of F_count>F_table, namely (50.277 > 3.16) and (sig. = 0.00 < 0.050). This means that H_0 is rejected and H_a is accepted.
Analysis of the Effect of Service Quality and Product Quality on Consumers (Case Study of Consumers Cv Central Elektro Bengkulu) Subandrio Subandrio; Teza Pebodera
Journal of Indonesian Management (JIM) Vol. 2 No. 3 (2022): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v2i3.891

Abstract

This thesis is entitled Analysis of the influence of Service Quality and Product Quality on Consumer Satisfaction of Cv central electro bengkulu consumers. The purpose of this research is to develop and prove the knowledge of the theoretical sciences learned in college and applied to the world of work. The object of this research is Consumers from CV Central Elektro Bengkulu, this research method is descriptive analysis which is applied to quantitative methods, while the sampling technique of this study uses purposive sampling. The number of respondents used in this study were 85 respondents from electrical central CV consumers and using SPSS. By using multiple regression analysis, the results of this study can be concluded that the variables of service quality and product quality have a positive and significant effect on customer satisfaction, service quality has a positive effect on customer satisfaction, and product quality has a positive effect on customer satisfaction.
Determinan Keputusan Pembelian Konsumen pada Toko Pedia Subandrio Subandrio; Dwi Junita Anggila
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 3 No. 2.1 Desember (2022): SPECIAL ISSUE
Publisher : Cv. Utility Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.783 KB)

Abstract

Perkembangan bisnis secara online di Indonesia sekarang sangat pesat, salah satunya dengan melakukan belanja secara online. Tujuan penelitian ini untuk menguji pengaruh harga, kepercayaan dan iklan terhadap keputusan pembelian konsumen pada toko pedia. Jenis penelitian adalah penelitian kuantitatif. Sampel penelitian berjumlah 80 orang dengan menggunakan teknik pengambilan sampel purposive sampling. Pengumpulan data dalam penelitian adalah kuesioner. Teknik analisis data regresi linier berganda diolah menggunakan SPSS 24. Hasil penelitian menunjukkan bahwa harga, kepercayaan dan iklan berpengaruh terhadap keputusan pembelian konsumen pada toko pedia
Pengaruh Promosi Online Dan Kualitas Produk Terhadap Daya Tarik Konsumen Membeli Produk Pada Usaha Surya Bakery Kebun Tebeng Kota Bengkulu Sofia Melati; Subandrio Subandrio
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 1 (2022): Juli 2022
Publisher : Yayasan Insani Mandiri Santani

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Abstract

Keunggulan dari olahan Roti Surya adalah selain rasanya yang khas, segmennya yang menjangkau menengah ke bawah alias terjangkau. Toko Roti Surya Bakery yang berpusat di Jalan Kinibalu, No. 52 Kelurahan Kebun Tebeng  ini buka dari jam 6 pagi sampai jam 9 malam.  Kini Toko Roti Surya telah berkembang menjadi 5 kedai roti. Diantaranya: di Kebun Tebeng, Pagar Dewa, Rawa Makmur, Pintu Batu dan di Kapuas. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh promosi online dan kualitas produk terhadap daya tarik membeli konsumen. Dalam penelitian ini data didapatkan melalui observasi dan kuesioner yang telah disebarkan kepada 130 responden yaitu konsumen yang datang untuk membeli atau berbelanja pada Surya Bakery Kebun Tebeng Kota Bengkulu dengan menggunakan metode insidental sampling. Kemudian dilakukan analisis data menggunakan data kuantitatif. Analisis kuantitatif meliputi uji intrumen, Uji Asumsi Klasik, analisis regresi linear berganda, koefisien determinasi (R2) dan uji hipotesis.Hasil penelitian ini dapat dilihat dari uji regresi linier berganda dengan menggunakan program SPSS yaitu Y = 3,418 + 0.357 (X1) + 0.363 (X2). Hasil koefisien determinasi (R2) nilai R Square sebesar 0,717 atau 71,7%, dimana koefisien determinasi tersebut mempunyai arti bahwa secara bersama-sama variabel promosi online (X1) dan kualitas produk (X2) memberikan sumbangan dalam mempengaruhi daya tarik membeli (Y) pada Surya Bakery Kebun Tebeng Kota Bengkulu, sedangkan sisanya sebesar 0.283 atau 28,3% di pengaruhi oleh variabel lain diluar penelitian. Pengujian hipotesis dengan uji t menunjukan bahwa variabel promosi online (X1) berpengaruh signifikan terhadap daya tarik membeli (Y), dimana nilai thit lebih besar dari ttabel dengan tingkat signifikansi <0,05, dan kualitas produk (X2) berpengaruh signifikan terhadap daya tarik membeli (Y), dimana nilai thit lebih besar dari ttabel dengan tingkat signifikansi <0,05. Ini berarti Ho ditolak Ha diterima. Kata kunci : Promosi Online, Kualitas Produk, Daya Tarik Membeli Konsumen 
Pengaruh Promosi Menggunakan Iklan Media Cetak dan Sosial Media terhadap Minat Wisatawan Tubing River Enggi Rahmad Syahputra; Subandrio Rahmad Subandrio
BUDGETING : Journal of Business, Management and Accounting Vol 4 No 2 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v4i2.6605

Abstract

This study aims to analyze the effect of promotion using print media advertisements and social media on the interest of visiting tourists in the Tubing River, Permu Bawah Village, Kepahiang Regency. Sampling using purposive sampling technique based on predetermined criteria totaling 110 respondents. Data collection techniques using observation, documentation and questionnaires by testing the instrument validity, reliability, classical assumptions and multiple linear analysis. The processed data was analyzed using the SPSS 25 formula. Based on the results of the study, the significant value for the effect of X1 and X2 together on Y was 0.00. It is known that the Fcount value is 15,539 and the Ftable value is 3.93, so that the Fcount value is (15,539) > Ftable (3.93) with a significant value of 0.00 > 0.05 then, H0 is rejected and H3 is accepted. From the results of the study it can be concluded that print media advertisements and social media together have a significant effect on Interest in Tubing River Tourists in Permu Bawah Village, Kepahiang Regency. Keywords: Print Media Advertising, Tourist Interests, Social Media
PERSEPSI GURU DAN WALI MURID TERHADAP BANK SYARIAH (STUDI KASUS PAUD BUNGA MURNI KOTA BENGKULU) Subandrio Subandrio; Dharma Setiawan; Chairul Suhendra; Amir Mukadar; Zuriah Zuriah
Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Vol. 4 No. 1 (2023): Edisi Juni 2023
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jakta.v4i1.5477

Abstract

Persepsi guru dan wali murid terhadap bank syariah cukup beragam, baik mengenai bunga bank, sistem bagi hasil, jual beli dan sewa, serta perilaku yang muncul karena berbagai alasan. Perkembangan bank syariah perlu mendapat perhatian dari semua pihak yang terlibat, baik akademisi maupun praktisi demi pengembangan bank syariah di masa mendatang. Populasi dalam penelitian ini adalah kepala sekolah dan guru PAUD BungaMurni. Sampel penelitian ini adalah wali siswa PAUD BungaMurni. Penelitian ini merupakan penelitian kualitatif yaitu penelitian yang dilakukan di lapangan untuk memperoleh data-data yang diperlukan dan penelitian yang objeknya mengenai gejala atau peristiwa yang terjadi pada suatu kelompok masyarakat. Persepsi negatif guru dan wali murid PAUD Bunga Murni menyebabkan kurangnya minat menjadi nasabah bank syariah. Selain itu persepsi guru dan wali murid masih sangat rendah dalam mengenal produk perbankan syariah, hal ini disebabkan kurangnya sosialisasi dan promosi dari bank syariah, sehingga banyak pihak dari masyarakat yang belum memutuskan untuk menggunakan atau bertransaksi di bank Islam. Kata Kunci:  Persepsi, Guru dan Wali Murid, Bank Syariah
PENGARUH TREND FASHION, PELAYANAN, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO PAKAIAN AFFIKA COLLECTION Eriko Juliantomi Saputra; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5388

Abstract

This study aims to determine the effect of Fashion Trends, Service, and Prices on Purchasing Decisions at the Affika Collection Clothing Store in the D1 Ketahun Market, North Bengkulu. This research is a quantitative study with a sample of 85 respondents, by using the NonProbability Sampling technique, data collection techniques using observation and questionnaires. Data analysis techniques using the classical assumption test, multiple linear regression, coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test with SPSS 24, namely Y = 3.497 + 0.743 (X1) + 0.094 (X2) + 0.147 (X3). From the hypothesis test, it is known that Fashion Trend influences purchasing decisions at Affika Collection clothing stores in the Ketahun D1 market, with the results of the T test showing a significance value of 0.000 <0.050. Service influences purchasing decisions at the Affika Collection clothing store in the Ketahun D1 market, with the results of the T test showing a significance value of 0.028 <0.050. Prices affect purchasing decisions at the Affika Collection clothing store in the Ketahun D1 market, with the results of the T test showing a significance value of 0.001 <0.050. Testing the hypothesis T test and F test shows that service quality, taste and store atmosphere together have a positive and significant effect on repurchase intention with a significance level of 0.000 <0.050, this means that Ha is accepted. In other words, Fashion Trend, Service, and Price have a positive and significant effect both partially and simultaneously on purchasing decisions at the Affika Collection clothing store in the D1 Ketahun Benegkulu Utara market. Keywords: Fashion Trend, Service, and Price
PENGARUH DIGITALMARKETING DAN PERCEIVEDQUALITY TERHADAP KEPUASAN PELANGGAN BARBERSHOP YANTO KOTA BENGKULU Frengky Mellyan Frendes; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5522

Abstract

This study aims to determine the effect of Digital Marketing and Perceived Quality on Customer Satisfaction at Yanto's Barbershop, Bengkulu City. The results of this study indicate that partially the Digital Marketing variable has a significant effect on the Customer Satisfaction variable, H1 is accepted and Perceived Quality has a significant effect on the Customer Satisfaction variable, H2 is accepted. While the Digital Marketing f Test(X1) and Perceived Quality(X2) have a significant influence on Customer Satisfaction(Y) Barbershop Yanto Bengkulu City so that H3 is accepted. The overall significant level is (sig α=0.000<0.05. The coefficient of determination(R2) for the value of R Square is 0.380. Where the coefficient of determination means that together digital marketing and perceived quality make a major contribution in influencing Customer Satisfaction at Barbershop Yanto, Bengkulu City. The most dominant factor with the largest regression coefficient value is the variable Perceived Quality(X2) with a value of 0.279. Keyword: Digital Marketing and Perceived Quality on Customer Satisfaction
PENGARUH KUALITAS LAYANAN DAN SUASANA TOKO TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada PO. Binter 88 Travel Kota Bengkulu) Febri Andrian Putra; Subandrio Subandrio
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5553

Abstract

Based on data analysis using SPSS 26, the multiple linear regression equation is as follows: Y = 1.634 + 0.565x1+0.221x2 + e Value. The correlation coefficient above shows if the correlation coefficient interval is at 0.799 - 0.1000 Service Quality (X) and Store Atmosphere (X2) has a strong influence on Customer Satisfaction (Y). Coefficient of Multiple Determination (R Squere) R2 = 0.591 or (59%) where the value of the coefficient of multiple determination means that together Service Quality (X1) and Store Atmosphere (X2) contribute to influencing Customer Satisfaction (Y) at Po . Binter 88 Travel Bengkulu City by 59% % while the remaining 41% is influenced by other factors outside the study. Known the value of t test Sig. for the effect of Service Quality (X1) on Customer Satisfaction (Y) is 0.000> 0.005 and the t-count value is 9.499>1.984 t table. so it can be concluded that there is a significant influence between the variables of Service Quality (X1) on Customer Satisfaction (Y). Given the value of Sig. for the effect of Store Atmosphere (X2) on Customer Satisfaction (Y) is 0.004 > 0.005 and the t-count value is 2.963 > 1.984 t table. so that it can be concluded that there is a significant effect between Product Quality (X2) variables on Purchase Interest (Y). it can be seen that the results of the F test are f = 68,620 with a significance of 0.000 while the f table is f = 3.938 with a significance of 0.05. From the information above, f arithmetic > f table can be stated Ho is rejected and Ha is accepted, and it can be concluded that simultaneously there is an effect of Service Quality (X1), and Store Atmosphere (X2) on Customer Satisfaction (Y). Keywords: Service Quality, Store Atmosphere And Customer Satisfaction
The Influence Of Advertising Attraction, Price And Timeliness On Interest Users Of Online Grab Transportation Services In Bengkulu City Asandy Azwar Tanjung; Subandrio Subandrio
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 2 No 2 (2023): Juli
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v2i2.4325

Abstract

The title of this research is the Effect of Advertising Attractiveness, Price and Timeliness on the Interests of Grab Online Transportation Service Users in Bengkulu City. This study aims to determine the effect of advertising attractiveness, price and timeliness on the interest of users of Grab Online Transportation Services in Bengkulu City. The study was conducted from January 2023 until completion.The sample of this research is consumers of Grab Online Transportation Service Users in Bengkulu City, totaling 75 people. The sampling technique is probability sampling. The method used in this study is a quantitative method with Multiple Linear Regression analysis using SPSS 24 for windows.Based on the results of multiple linear regression, the following equation is obtained: Y = 1.310 + 0.403 (X1) + 0.458 (X2) + 0.720 (X3). The research results and hypotheses in this study indicate that advertising attractiveness (X1) price (X2) and accuracy Time (X3) has a positive and significant effect both partially and simultaneously on Service User Interest (Y) in Bengkulu City Grab Online Transportation.
Co-Authors Amir Mukadar Asandy Azwar Tanjung Asminawati Asminawati Beta Mariani Budi Astuti Chairul Suhendra Dharma Setiawan Dwi Junita Anggila Elsa Amarta Enggi Rahmad Syahputra Eriko Juliantomi Saputra Febri Andrian Putra Feggy Fernandes Frengky Mellyan Frendes Ika Laudia Sari Jippy Monica M. Prawiro Putra Arizahan M.Tidi Battiar Mukadar, Amir Naldo Setiawan Novi Permata Novi Permata Pedi Riswandi Rahayu Puji Astuti Rina Yuniarti, Rina Rohfik Adika Sofia Melati Sri Ekowati Sumarlan, Ahmad Teza Pebodera Tisa Pratiwi Zuriah Zuriah