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Pengaruh Citra Merek Dan Kualitas Produk terhadap Minat Beli Sepatu Futsal Specs Subandrio Subandrio; Naldo Setiawan
Jurnal Economic Edu Vol. 3 No. 1 (2022): Juli
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jee.v3i1.3529

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh citra merek dan kualitas píoduk teíhadap minat beli sepatu futsal Specs pada pemain futsal yang beímain dilapangan sunan futsal kota Bengkulu. Penelitian ini menggunakan metode penelitian kualitatif, sempel yang di teliti pada penelitian ini berjumlah 100 orang dan pengambilan sempel menggunakan metode sampling incidental. Berdasarkan hasil linear berganda diperoleh untuk persamaan regresi Y = 1.595+0.335X1+ 0.380X2. hasil penelitian nilai koefesien deteíminasi menunjukan nilai R² = 0,688 hasil penelitian dan hipotesis menunjukan bahwa citía meíek (X1) memiliki pengaíuh signifikan teíhadap minat beli yaitu t hitung t tabel (3.574>0.67711) dan (sig a = 0,001<0,05). Kualitas píoduk (X2) memiliki pengaruh signifikan terhadap keputusan pembelian yaitu Ľhitung>Ľtabel (5.115>0.67711) dan (sig a = 0,000<0,05). Secara persial berpengaruh signifikan terhadap minat beli. Secara silmultan kedua variable citra merek dan kualitas produk mempunyai pengaruh signifikan teíhadap minat beli bahwa Fhitung>Ftabel yaitu (104.638 >3.09) dan (Sig a = 0,000 < 0, 050). Kata Kunci : Pengaruh Citra Merek, Kualitas Produk, Minat Beli Sepatu Futsal Specs.
Influence Of Price And Product Quality On Customer Satisfaction (Case Study at the Obela Store in Bengkulu City) Subandrio Subandrio; M. Prawiro Putra Arizahan
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1308

Abstract

This study aims to determine the effect of price and product quality on consumer satisfaction (a case study at the Obela Store, Bengkulu City). This type of research uses a quantitative descriptive research method. The population used in this study are consumers who shop at the Obela Store in Bengkulu City. The number of respondents in this study were 70 people. The data collection method uses a questionnaire and uses analytical techniques using multiple linear regression analysis tests and hypothesis testing, namely the t test and f test. Based on the results of multiple linear regression, the regression equation Y = 2.828 + 0.924 (X1) + 0.077 (X2) and the results of the t test and f test of this study can be concluded that price has a significant effect on consumer satisfaction, this is evidenced by the results of the t test showing the value of t_hit >t_table (9.370 > 1.668) and (sig α = 0.00 <0.05). This means H_0 is rejected and H_a is accepted. Product quality has a significant effect on consumer satisfaction, this is evidenced by the results of the t test showing the value of t_hit>t_table (2.032> 1.668) and (sig α = 0.03 <0.05). This means H_0 is rejected and H_a is accepted. Price (X_1) and product quality (X_2) together have a significant effect on consumer satisfaction (Y) at the Obela Store Bengkulu City, this is evidenced by the F test showing the value of F_count>F_table, namely (83,604 > 2.38
PENGARUH KOMITE AUDIT DAN FEE AUDIT TERHADAP KUALITAS AUDIT PADA PERUSAHAAN BUMN DI INDONESIA Pedi Riswandi; Rina Yuniarti; Subandrio Subandrio
Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Vol. 5 No. 1 (2024): Edisi Juni 2024
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jakta.v5i1.6526

Abstract

This study aims to analyze and determine the effect of good corporate governance and audit fees on audit quality in state-owned companies listed on the Indonesia Stock Exchange in 2018-2023. This type of research is quantitative research. The sampling technique uses purposive sampling techniques with a total research sample of 75 companies. This research uses secondary data obtained through the company's annual report and financial statements during the 2018-2023 period. The analysis technique used is logistic regression analysis. The results of the study using SPSS version 25 showed that: (1) Audit committee has a negative and insignificant effect on audit quality, (2) Audit fees have a positive and significant effect on quality. Keywords: Institutional Ownership, Audit Committee, Audit Fee, Audit Quality.
PERSEPSI MASYARAKAT TERHADAP BANK SYARIAH (STUDI KASUS DI DESA TANJUNG AGUNG KECAMATAN TANJUNG AGUNG PALIK KABUPATEN BENGKULU UTARA) Dharma Setiawan; Novi Permata Novi Permata; Amir Mukadar; Subandrio Subandrio
Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi Vol. 5 No. 1 (2024): Edisi Juni 2024
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jakta.v5i1.6553

Abstract

This research is qualitative research. The data analysis technique used uses interactive analysis techniques, in which there are three components, namely data reduction, data presentation and conclusion drawing. The results of this research identify that it is very important to disseminate information to the community about the Vision and Mission of Sharia Banking, especially for the people of Tanjung Agung village, Tanjung Agung Palik District, North Bengkulu Regency, with a population of 1,511 people. It turns out that there are still many who do not understand or comprehend Islamic banking and the systems used. within the Islamic bank itself. Due to the lack of socialization from sharia banks towards the community, especially the people of Tanjung Agung village, Tanjung Agung Palik District, North Bengkulu Regency, this has made people less interested in sharia banks and prefer conventional banks for the reason that they first knew about the existence of conventional banks. Keywords: Public Perception, Sharia Bank