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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Manajemen dan Kewirausahaan (JMDK) Jurnal Organisasi Dan Manajemen SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan MABIS: Manajemen dan Bisnis Sricommerce: Journal of Sriwijaya Community Services Yumary: Jurnal Pengabdian kepada Masyarakat ECONOMIST: Jurnal Ekonomi dan Bisnis
Hera Febria Mavilinda
Fakultas Ekonomi Ilmu Manajemen Universitas Sriwijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Is Green Web Experience Effective in Building Awareness for Corporate Social Responsibility and Driving Repurchase Intention? Yulia Hamdaini Putri; Hera Febria Mavilinda; Mohamad Adam; Isni Andriana; Muchsin Saggaff Shihab
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.7549.2024

Abstract

Purpose – The purpose of this study is to understand, analyze, and prove the behavior of consumers during the process of browsing websites. It also intends to increase awareness about the social responsibility activities of companies. Methodology – The respondents were 200 skincare users, aged 17 to 40 years, and visited the company website to shop for products labeled Go Green. The sample size was determined using the snowball sampling method while the hypotheses developed were tested through the application of the structural equation model. Findings – The results showed that the awareness of social responsibility partially mediated the relationship between the green web experience and repurchase intention. Originality – This The study bridges the gap between digital platforms and their influence on CSR awareness, which is not yet widely explored.
From 99+ to checkout: can a simple social nudge change everything? Iisnawati Iisnawati; Hera Febria Mavilinda; Yulia Hamdaini Putri
Manajemen dan Bisnis Vol 25, No 3 (2026): November 2026 (Online First)
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/mabis.v25i3.1093

Abstract

The problem of transaction delays or cart abandonment in e-commerce remains a complex issue behind the high potential of e-commerce users. Delays can occur due to consumers' distrust, uncertainty, and risk perceptions. The social proof nudge strategy is carried out to increase trust and minimize this problem. Therefore, this study aims to empirically demonstrate the strong influence of social proof nudge on consumer purchasing decisions in e-commerce through trust. The urgency of this research stems from the high rate of cart abandonment in e-commerce, especially among consumers in Indonesia. This study uses primary data collected through questionnaires distributed to 200 e-commerce application users in Indonesia, using a non-probability purposive sampling technique. The data analysis method uses PLS-SEM with SmartPLS 4. The results of the study show that social proof nudge is proven to significantly increase consumer trust and purchasing decisions, and trust acts as a partial mediator that strengthens the relationship between the two. Thus, social proof and trust are the main factors in driving purchasing decisions in e-commerce.
Co-Authors Agung Putra Raneo Akhmad Nazaruddin Ana Yanovi Andriana, Isni Diah, Yuliansyah M Eko Mohammad Fitrianto Farla, Wita Gozali, Efva Octavina Donata Iisnawati, Iisnawati Islahuddin Daud, Islahuddin Kemas Muhammad Husni Thamrin Khamisah, Nur Lina Dameria S. Lina Dameria Siregar Mohamad Adam Muchsin Saggaff Shihab Nia Meitisari Nilam Kesuma Nofiawaty Nofiawaty Nofiawaty Nofiawaty Pratiwi, Trie Sartika Putri Hafiliah Pebriana Saputri, Nyimas Dewi Murnila Welly Nailis Yulia Hamdaini Putri Yunita, Dessy Yusnaini Yusnaini