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All Journal JUTI: Jurnal Ilmiah Teknologi Informasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Rekayasa Mesin Jaqfi : Jurnal Aqidah dan Filsafat Islam Jurnal Ilmiah Ekonomi Islam Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Riset Akuakultur Martabe : Jurnal Pengabdian Kepada Masyarakat Islamika : Jurnal Ilmu-Ilmu Keislaman Jurnal Hukum Ekonomi Syariah Prosiding Semhavok KAGANGA KOMUNIKA: Journal of Communication Science MABIS: Jurnal Manajemen Bisnis Syariah UNESA Journal of Chemical Education Jurnal Hukum Ekonomi Syariah : AICONOMIA Jurnal Al-ittifaq ZAWA:Management of Zakat and Waqf Journal Jurnal Manajemen Bisnis Syariah Dharmakayana: Journal of scientists, engineers, educators and scientific activists related to society development HUKUM EKONOMI ISLAM Asian Journal of Muslim Philanthropy and Citizen Engagement
Rahmat Firdaus
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Social Sciences Other

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Pemberdayaan Siswa SMA melalui Pelatihan Pemasaran Digital di Era Industri 4.0 di Sidoarjo Edi Widodo; Mulyadi, Mulyadi; Firdaus, Rahmat
Dharmakayana Vol 2 No 2 (2025): November : Dharmakayana: Journal of scientists, engineers, educators and scientif
Publisher : Program Studi Teknik Mesin, Fakultas Teknik Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dk.v2i2.44171

Abstract

Mastery of design technology and digital marketing is a crucial skill in the era of Industry 4.0. These competencies are especially important for the younger generation to support product development and foster entrepreneurial mindsets. This community engagement program aimed to provide training on digital marketing strategies to senior high school and vocational school students in Sidoarjo Regency. Three schools actively participated in the program: SMK Muhammadiyah 3 Ngoro, SMK Trisakti Sidoarjo, and SMK Krian. The activities included the provision of training modules, program socialization, intensive training sessions, and continued mentoring. The training materials focused on content planning, utilization of social media, business account management, and digital promotion strategies tailored to student-created products. The results of the program indicated an increased understanding among participants of both the concepts and practices of digital marketing, as well as the emergence of student-led initiatives to build school-based brands and digital promotional accounts.
Co-Authors Asmadia, Tezi Asrida Asrida, Asrida Ayuni, Risa Dwi Aziz, Candra Yusfi Amri Azrita, Azrita Bimantara, Willy dina sartika, dina Edi Widodo Emrizal Fahlefi, Rizal Fathurrahman Gampito, Gampito Hafrijal Syandri Himyar Pasrizal Irwansyah Irwansyah ISHAK " kamali kamali, kamali Mirawati Mirawati Miterianifa Mulyadi Mulyadi Nurhamima, Nurhamima Nurhasanah Nurhasanah Nurwijayanti Rahim, Febria Rahmah, Hudiya Rizal Rizal Saadah, Ayu Nur Teza Warman, Meilita Wadi, Moh. Widi Nopiardo Yanuar Firdaus Arie Wibowo Yurma Elsy ZK Abdurahman Baizal