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All Journal Jurnal STEI Ekonomi Jurnal Multidisiplin Sahombu
Evi Fitrotun Najiah
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Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis of Factors Affecting The Interest of Using Financial Technology (Fintech) Abid Muhtarom; Inka Alda Putri Wahyulicha; Evi Fitrotun Najiah; Ruswaji Ruswaji; Lilik Nurkholidah; Uzlifatul Masruroh Isnawati; Luluk Nur Azizah
Jurnal Ekonomi Vol 29 No 02 (2020): [Jurnal STEI Ekonomi - JEMI] Vol. 29 No. 02 (Desember - 2020)
Publisher : Bagian Pengelolaan Jurnal dan Penerbitan - Sekolah Tinggi Ilmu Ekonomi Indonesia (BPJP - STIE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v29i2.284

Abstract

- Research has been conducted on the perception of usability, the perception of the speech, the perception of comfort, risk and confidence in the interest in using financial technology in the economics Faculty of Islamic University of Lamongan. This research aims to know the perception of usability, perception of the speech, perception of comfort, risk and confidence in the interest of using financial technology in economics Faculty of Islamic University of Lamongan. This study used quantitative approach using Survey research type. The sampling technique used is purposive sampling, the population in this research is the economics faculty student of the Islamic University of Lamongan school year 2019-2020, So that the selected sample as much as 95 students were counted from the Slovin formula. The analysis is done by spreading a poll or questionnaire online then conducted partial and simultaneous tests using independent sample T-Test with significant value 0,05. A partial test has been performed and produced tCount Greater than the ttable (X1 = 1,466<1,66216. X2 = 0,819>1,66216. X3 = 1,150<1,66216, X4 = -0,556<1,66216, X5 = 3,446<1,66216). So it can be known that the perception of usability, perception of benefits, perception of comfort, and risk does not have the influence of inopportune interest in using financial technology while the trust variable has partial influence on interest Using financial technology. And simultaneous testing has been conducted, produced FCount Greater than the Ftable (10,853>2,32). So it can be known that the perception of usability, the perception of ease, perception of comfort, risk and trust have a simultaneous influence on interest in using financial technology.
Implementation Of Social Media Promotion Strategy And Product Innovation In Business Development Case Study At CV Iyog Sport Evi Fitrotun Najiah; Henny Mahmudah; Maharani Adinda F.P
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

The rapid advancement of digital technology has driven many companies to utilize social media as an effective promotional tool. CV Iyog Sport, a jersey printing convection company, also leverages social media platforms such as Instagram, Shopee, TikTok Shop, and YouTube to support their business development. This business has been well received by the Indonesian community and is widely recognized as a high-quality, modern, and leading garment company in service. This study aims to analyze the implementation of promotional strategies through social media and product innovation in the business development of CV Iyog Sport. The research method used is an in-depth case study, which includes the collection of primary and secondary data through interviews, observations, and analysis of company documents. The results of the research show that the implementation of promotional strategies using social media has successfully increased the visibility and sales of CV Iyog Sport's products. The product innovation efforts also received positive responses from consumers, which in turn fosters business growth. Overall, this study concludes that a combination of appropriate social media promotional strategies and product innovation can significantly contribute to the business development of CV Iyog Sport.
Hospital Services And Their Influence On Patient Satisfaction With Emotional Moderation Dhita Dhora Damayanti; Evi Fitrotun Najiah; Levia Inggrit Sayekti
Jurnal Multidisiplin Sahombu Vol. 5 No. 01 (2025): Jurnal Multidisiplin Sahombu (2025)
Publisher : Sean Institute

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Abstract

The topic related to satisfaction with a service is an issue that is still interesting to study. Service quality in the service industry is closely related to the process of forming individual satisfaction. Many phenomena occur, especially in health services in hospitals. Apart from the existing phenomena, it turns out that several studies related to the quality of hospital services that have been conducted previously still found inconsistent results (Kim, 2011; Chandra et al., 2018; Ratnawati, 2020). The inconsistent relationship that has occurred so far requires further explanation related to the causal factors. This inconsistent phenomenon and relationship certainly requires further explanation related to the causal factors. Therefore, the current study was conducted to explain this by conceptualizing emotions as a moderating variable. The research method used was a survey conducted on patients at several private hospitals in Lamongan. Data collection was carried out through a questionnaire on 300 respondents. Furthermore, the data will be analyzed with Partial least Square (PLS). Research results explain that quality measured service with HCSQ Model has significant influence to satisfaction patient. On the side other, variable emo moderator said weaken interaction connection between quality service with satisfaction However No significant.
Analysis of The Influence of Trust, Commitment, Communication, and Complaint Handling on Consumer Loyalty at MDC Trans Lamongan Evi Fitrotun Najiah; Luluk Nur Azizah; Henny Mahmudah
Jurnal Multidisiplin Sahombu Vol. 5 No. 04 (2025): Jurnal Multidisiplin Sahombu, May - Juny (2025)
Publisher : Sean Institute

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Abstract

The development of the business world is moving very fast due to the wide open globalization for business actors. Many companies consider that loyal consumers will be able to improve the long-term survival of the company. The purpose of this study is to determine how trust, commitment, communication and complaint handling influence consumer loyalty, so that the following hypothesis is proposed: It is suspected that trust, commitment, communication, and complaint handling have an influence on consumer loyalty partially and simultaneously. and it is suspected that the complaint handling variable is the dominant variable that influences consumer loyalty. MDC Trans Lamongan services. The results of the analysis show that all collected data are valid and reliable, there is no multicollinearity and heterocollinearity. The SPSS output results also show that the multiple correlation value is 0.971 and the coefficient of determination (R2 ) is 0.944. From the t-table calculation, the results are 1.9921 and the calculated t X1 is 2.233 X2 is 6.636. X3 is 4.487 and X4 is 6.209, indicating that there is a partial or individual influence. Meanwhile, after the f-table calculation, the f-table value is 2.49 and the calculated f is 313.933, indicating that there is a simultaneous or joint influence. Meanwhile, from the multiple linear regression analysis test, the value of Y = -4.444 + 0.199 X1 + 0.498 X2 + 0.304 X3 + 0.652 X4 is obtained. The conclusion of this study is that there is a partial influence shown based on the t-test which explains that the Trust variable has a significant positive effect on Consumer Loyalty. There is a simultaneous influence known from the F test that Trust, Commitment, Communication, and Complaint Handling have a significant positive effect on Loyalty, and it is known that the complaint handling variable is the variable that has the most influence on Consumer Loyalty.
Co-Authors Dhita Dhora Damayanti Henny Mahmudah Inka Alda Putri Wahyulicha Isnawati, Uzlifatul Masruroh Lilik Nurkholidah Luluk Nur Azizah Maharani Adinda F.P Muhtarom, Abid Ruswaji Ruswaji Sayekti, Levia Inggrit