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All Journal Journal of Business and Behavioural Entrepreneurship Ecopreneur.12 JURNAL ILMIAH M-PROGRESS Enrichment : Journal of Management Jurnal Scientia Benchmark Jurnal Ekonomi Jurnal Talenta Sipil Jurnal Manajemen dan Bisnis Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Jurnal Multidisiplin Sahombu
Sayekti, Levia Inggrit
Universitas Islam Lamongan
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Social Sciences

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Journal : Jurnal Scientia

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CONTEMPORARY ISLAMIC EDUCATIONAL LEADERSHIP Chepi Rafiudin; Levia Inggrit Sayekti; Encep Syarifudin
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

Leadership is the ability to influence other people, subordinates or groups, has special expertise in a specific field to achieve organizational goals or a group. While educational leadership is an ability and process of influencing, guiding, coordinating, and mobilizing other people who are related to the development of education and the implementation of education and teaching, so that the activities carried out can be more efficient and effective in achieving educational goals and teaching. Leaders have the power to regulate their members but the power given must be used responsibly. Responsible means not to use the powers that have been given for the benefit of himself or the individual, not authoritarian or all decisions must be based on his decision but not the result of the deliberations of its members
INCREASING SALES OF STUDENT ENTREPRENEURSHIP POST-COVID-19 THROUGH E-COMMERCE-BASED TECHNOLOGY AS A MARKETING MEDIA Levia Inggrit Sayekti
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

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Abstract

Entrepreneurs must have competitiveness to survive, Salah one strategy to increase competitiveness by using the right marketing media by combining offline and online marketing media. E-commerce has a positive and significant influence on improving business performance (M. Z. Abidin, 2016). The purpose of this study is to provide education to entrepreneurial students at Lamongan Islamic University who are the samples in this study, to be able to optimize the use of E-Commerce media as a marketing medium. This research uses descriptive qualitative methods by utilizing secondary data derived from key informants, literature books, articles, and homepages to access the latest data and information related to various analyzes of increasing sales by optimizing the use of information technology based on E-commerce. This research results that the use of information technology requires strong support from all parties. Therefore it is necessary to optimize several aspects which in this case are the variables discussed in the study. Socialization and education, resources in the form of the availability of information technology in the form of applications and materials used as support in marketing through E-Commerce. The results of the study stated that 100% of entrepreneurs who are members of the Unisla entrepreneurial community under the auspices of the Business Incubator Center at the Islamic University of Lamongan have used E-Commerce, namely social media Instagram and Marketplcae Tiktok and Shopee. It is hoped that entrepreneurial students can do marketing optimally and understand in the procedure for operating social media and marketplace so it's not just about owning. Socialization and education need to be carried out continuously for entrepreneurs to invigorate their trading spirit and be able to make better use of information technology as a marketing medium after the covid19 pandemic (Baker and Judge, 2020).
Co-Authors Chepi Rafiudin Damara, Bobby Dhita Dhora Damayanti Diah Ayu Novitasari Encep Syarifudin Evi Fitrotun Najiah Latifah, Tipa Mohamad Rizal Nur Irawan Muhamad Taufik MUHAMMAD TAUFIK Muhammad Taufik Ratna Ekasari Salsabila, Putri Eka Sani Rusminah Subandi Zulyanti, Noer Rafikah