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All Journal International Journal of Applied Sciences in Tourism and Events Tourism Scientific Journal Journal of Tourism Destination and Attraction Jurnal Manajemen Perhotelan Jurnal Abdi Masyarakat Journal of Business on Hospitality and Tourism Jurnal Janata
Nungky Puspita
Faculty Of Tourism, Universitas Pancasila, Jl. Srengseng Sawah, Kec. Jagakarsa, Kota Jakarta Selatan, 12640, Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Transportation Other

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Journal : International Journal of Applied Sciences in Tourism and Events

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Visitor Management of Dieng Cultural Festival and Millennial Tourist Satisfaction Nungky Puspita; I Made Adhi Gunadi; Vinca Bunga Virananda
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 5 No 1 (2021): June 2021
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/ijaste.v5i1.2096

Abstract

Purpose: This study aimed to analyze how the management of Dieng Culture Festival attract visitors and examine the influence of Dieng Culture Festival to the millennial tourists’ satisfaction. Research methods: The methodology of this study referred to descriptive quantitative research methods. Questionnaire was used to collect the data to be analyzed using multiple linear regression analysis. Results and discussions: Satisfaction of millennial tourist can be derived from 42.6% of hard measure and soft measure variable, while the remaining 57.4% of millennial tourists’ satisfaction variables can be derived by other variables not examined in this study. Conclusion: The hypothesis test results proved that the visitor management of the Dieng Culture Festival, which use hard measure and soft measure has a significant and positive effect on millennial tourists satisfaction. Keywords: Visitor Management, Hard and Soft Measure, Tourists Satisfaction, Dieng Culture Festival
Co-Authors Adventia Desivolia Andri Budhi M Suyitno Devi Roza K. Kausar Dino Rimantho Fahrurozy Darmawan Gunady Haryanto I Made Adhi Gunadi I Nyoman Teguh Prasidha Lita Nuradawiah Lukman Hakim Meiti Azmi Efenly Meizar Rusli Miftakhul Noviyanti Muhammad Daffa Fauzan Naomi Heumasse Pandito Adiguna Raisya Kurnia Maidina Riza Firmansyah Rizka Novi Irianti Rosmawaty Anwar Shinta Oktaviani Vector Anggit Pratomo Vinca Bunga Virananda Viola Rosa Emawardani Yustisia P. Mbulu Yustisia Pasfatima Mbulu Yuwana M. Marjuka