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All Journal Journal of Business Management Education (JBME) Visionist Tourism Scientific Journal Altasia : Jurnal Pariwisata Indonesia JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Journal of Tourism Sustainability Industrial Research Workshop and National Seminar MABUSS: Journal of Management, Business and Social Sciences Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Barista : Jurnal Kajian Bahasa dan Pariwisata Masyarakat Pariwisata: Journal of Community Services in Tourism Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Marceilla Suryana
Politeknik Negeri Bandung
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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A Systematic Literature Review of Tour Guide Performance Marceilla Suryana
Journal of Tourism Sustainability Vol. 2 No. 2 (2022): Volume 2 Number 2 (2022)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v2i2.38

Abstract

The performance of tour guides has come to the attention of many researchers, as part of the disclosure of the phenomenon of prestigious professions in the tourism industry. As an important part of the tourism cycle, the profession of a tour guide has a major influence on tourist behavior and the development of tourist destinations. Using the Systematic Literature Review approach, this article reviews previous research that has been published in reputable journals with various backgrounds of locations and phenomena. This literature review study has provided an overview of the factors supporting the performance of tour guides, namely in the aspects of soft-skills and hard-skills, in the form of communication, managerial skills and leadership. It also explained the impact of the performance of tour guides that have been found to be related to tourist satisfaction, tourist experience, behavior in the destination and the desire to revisit.
Developing Mekarsari Gambung Village as an Integrated Educational Tourism Area : Perencanaan Desa Mekarsari Gambung Sebagai Kawasan Eduwisata Terpadu Chandra Budhi Septyandi; Syifaa Novianti; Sherly Raka Siwi Putri Utomo; Marceilla Suryana; Dinarsiah Chendraningrum
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 1 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Community-based tourism development is one of the effective strategies to increase the economic potential and welfare of local communities. As a model for tourism development, tourist villages prioritize cultural values, local wisdom, and environmental sustainability by actively involving the local community in tourism activities. This concept aims to promote sustainable and inclusive tourism, where local communities directly benefit through the provision of tourism services and products, such as homestays, handicrafts, traditional cuisine, and cultural attractions. Mekarsari Gambung, as one of the tourist villages developed through the Bandung State Polytechnic's Fostered Village program, exemplifies how tourism management can be carried out using a community-based approach. In its development, educational tourism packages like EduTea, EduCoffee, and Dairy Farm Half Day Trip are designed not only to provide tourism experiences for visitors but also to strengthen the skills and knowledge of local communities. Community involvement in these tourism activities can open up new job opportunities, increase income, and encourage the preservation of village culture and environment. The fostered village program also supports the development of human resource capacity through training and mentoring, ensuring the continuous improvement of tourism service quality. Thus, the development of sustainable and community-based tourism tourist villages provides long-term benefits for village development and community welfare.
Mapping Community-Based Tourism Potentials in Semi-Urban Villages: A Triangulated Approach Tomy Andrianto; Eko Susanto; Any Ariani Noor; Marceilla Suryana; Deisy Christina Andih
Jurnal Kepariwisataan: Destinasi, Hospitalitas dan Perjalanan Vol. 10 No. 1 (2026)
Publisher : Research and Community Service Center, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/jk.v10i1.2289

Abstract

This study analyzes the potential of Community-Based Tourism (CBT) within a semi-urban village context, addressing a gap in the tourism literature that predominantly focuses on rural areas. Using an integrative qualitative approach, the research combines participatory mapping, in-depth interviews, and Focus Group Discussions (FGDs) in Ciwaruga Village, West Bandung Regency. The study triangulates perspectives from three local pillars: government, community, and academia. Data collection involved 10 key informants, approximately 20 FGD participants, and four rounds of field observations. Findings reveal that semi-urban tourism relies on scattered "micro-attractions" (natural, cultural, and artificial) rather than a single iconic site. While community readiness is characterized as "emergent", marked by high enthusiasm but low institutional structure, the study identifies that participatory mapping acts as a social technology to bridge this gap. The research concludes that a tri-pillar collaborative governance model is essential to transform semi-urban complexity into sustainable tourism destinations.
Developing Community-Based Tourism Governance in a Peri-Urban Village: A Participatory Approach in Ciwaruga Village Tomy Andrianto; Eko Susanto; Marceilla Suryana; Deisy Christina Andih; Rikantini Widiyanti; Any Ariani Noor; Rivan Sutrisno; Mohammad Rizal Gaffar; Gundur Leo
Masyarakat Pariwisata : Journal of Community Services in Tourism Vol. 7 No. 1 (2026)
Publisher : Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/mp.v7i1.2288

Abstract

This community service program was designed to initiate and develop a sustainable, community-based tourism governance model in Ciwaruga Village, a peri-urban area located on the border of Bandung City and West Bandung Regency. The initiative adopted a participatory, three-phase approach: planning, implementation, and evaluation. In the planning phase, a comprehensive mapping of tourism potential—covering natural landscapes, cultural assets, and creative industries—was carried out using participatory tools such as stakeholder mapping, field observations, and community dialogues. The implementation phase focused on strengthening local capacity through a tiered training model that included basic tourism literacy, experiential workshops, and digital marketing sessions. A total of 18 local participants, including youth, women entrepreneurs, and Pokdarwis members, actively engaged in these activities. The program culminated in co-creating and piloting three thematic tourism packages: a craft and creativity tour, a culinary heritage experience, and a suburban nature and cultural walk. These packages reflect local identity, promote sustainable tourism practices, and enhance community participation. The evaluation phase revealed increased awareness, strengthened local collaboration, and a growing sense of stakeholder ownership. Key recommendations include integrating tourism development into the village's formal planning instruments and establishing partnerships with external actors for continuity. This initiative presents a replicable model for activating community-based tourism in underdeveloped peri-urban areas.
Deciphering Green Promotion Attributes: A Conjoint Analysis of Tourists' Preferences in Greater Bandung Marceilla Suryana; Mega Fitriani Adiwarna Prawira; Andar Danova Lastaripar Goeltom; Eko Susanto; Vany Octaviany
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 11 No. 01 (2024): June
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34013/barista.v11i01.1501

Abstract

The Greater Bandung area grapples with various challenges, including spatial planning, waste management, water resources, critical land, and transportation, all of which are intricately linked to sustainability concerns, particularly affecting tourism. To address these issues, it is crucial to understand tourists' preferences for green promotion attributes in destinations. This study employs conjoint analysis to discern tourists' perceptions of various destination attributes. Findings reveal that Greater Bandung tourists prioritize environmentally friendly tourism activities as the most significant destination image attribute, while ecologically friendly transportation ranks as the least important. Additionally, when assessing destination advertising attributes, environmentally friendly visuals hold more importance than environmentally friendly messaging. Tourists prioritize sustainable product packaging, while they consider the destination's tourist product color to be less significant. These findings underscore the importance of clear communication, ecolabeling, and environmentally friendly practices in promoting sustainable tourism in the Greater Bandung area. By understanding tourists' preferences, stakeholders can tailor promotional strategies to effectively convey the destination's green initiatives, thus enhancing its appeal and contributing to sustainable tourism development.
Narrating the Destination Through Food: An Empirical Study of Cultural Cuisine, Tourist Engagement, and Attractiveness Dinarsiah Chendraningrum; Marceilla Suryana
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.151

Abstract

This study examines the role of culturally rooted cuisine in shaping tourist satisfaction and enhancing the perceived attractiveness of destinations within the broader framework of cultural tourism. Based on responses from 289 participants, the research analyzes four core constructs: the culinary encounter, depth of cultural engagement, the symbolic perception of traditional food practices, and the educational dimensions embedded in gastronomic experiences. These variables are evaluated concerning their influence on both emotional resonance (affective response) and rational appraisal (cognitive evaluation) among visitors. Findings demonstrate that culturally rooted cuisine transcends mere sensory enjoyment, serving instead as a potent vehicle for cultural immersion and informal learning. Each hypothesized relationship is statistically significant, with tourist satisfaction emerging as the most critical predictor of destination appeal. Of particular interest is the educational value derived from food-related experiences—framed as the transmission of cultural and historical knowledge through cuisine—which simultaneously reinforces tourist satisfaction and enriches perceptions of the destination. The conceptual framework synthesizes insights from experiential marketing, destination image Theory, and scholarship on cultural consumption—the research positions cuisine as a dynamic and expressive medium of cultural identity. From a managerial perspective, the findings underscore the strategic importance of curating culinary experiences that are narratively rich, participatory in nature, and deeply embedded in local cultural contexts.
Intention to Book Open Trip Packages Among Novice Travelers: A Trust-Based Approach in Tourism Context Marceilla Suryana; Eko Susanto
Journal of Tourism Sustainability Vol. 5 No. 1 (2025): Volume 5 Number 1 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v5i1.184

Abstract

This study investigates the factors influencing the intention of novice travelers to book open trip packages by proposing and testing a trust-based model within a digital tourism context. Drawing on the Technology Acceptance Model (TAM), consumer trust theory, and destination image theory, the research integrates seven key constructs: ease of access to travel platforms, functional benefits, perceived travel risks, digital travel reviews, destination attractiveness, trust in tour operators, and booking intention. Data were collected from 291 Indonesian respondents using a structured online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that trust in tour operators significantly mediates the relationship between functional, technological, and experiential antecedents and booking intention. Destination attractiveness, functional benefits, and digital travel reviews emerged as strong predictors of trust, while perceived travel risks showed a marginal effect. Additionally, ease of access plays a dual role in enhancing functional perceptions and destination appeal. The study contributes to tourism theory by contextualizing digital trust mechanisms for novice users and offers practical guidance for tour operators and travel platforms in designing user-centered trust-building strategies.
Co-Authors Andar Danova Lastaripar Goeltom Any Noor Deisy Christina Andih Dinarsiah Chendraningrum Eko Susanto Gundur Leo Irgi Buana Putera Maulida Hasanah Mega Fitriani Adiwarna Prawira Mohammad Rizal Gaffar Raihana Nusaibah Rivan Sutrisno Sarfilianty Anggiani Septyandi, Chandra Budhi Sherly Raka Siwi Putri Utomo Sholihati Amalia Syifaa Novianti Tomy Andrianto Vany Octaviany