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Muhammadiyah Senior Care : Innovations and Strategies For Social Services The Elderly In Yogyakarta Muhammad Rifa'at Adiakarti Farid; Eka Anisa Sari
WELFARE : Jurnal Ilmu Kesejahteraan Sosial Vol 10, No 2 (2021)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/welfare.2021.102-04

This study discusses Muhammadiyah Senior Care as an idea and innovation in social services. This model is part of the new characteristics in social service activities for the elderly. This in-depth study was carried out using a qualitative research approach with a descriptive type. Observations, interviews, and documentation that have been carried out are processed and analyzed by reducing data, displaying, and drawing conclusions. The results of this study indicate that Muhammadiyah Senior Care presents 3 steps of social services in the form of religious services, health services, and economic empowerment services. These three services are innovations as well as advocacy for the community to encourage increased social welfare.Keywords: Social Service, Elderly, Muhammadiyah, Empowerment, social advocacy

Strategi Komunikasi Komisi Pemilihan Umum Kabupaten Bantul dalam Sosialisasi Pelaksanaan Pemilihan Kepala Daerah Saat Pandemi Covid-19 Tahun 2020 Eka Anisa Sari; Muhammad Rifa'at Adiakarti Farid
Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) Vol 3, No 2 (2021): JIPIKOM OKTOBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jipikom.v3i2.611

This study discusses the communication strategy of the Bantul General Election Commission in disseminating the implementation of Regional Head Elections during the Covid-19 Pandemic. The background of this research because the Regional Head Election (Pilkada) was held in the midst of the Covid-19 pandemic, which spreads very quickly from human to human, so the government urges to maintain distance to prevent the transmission and spread of Covid-19. Pilkada which is actually a people's democratic party which usually gathers a lot of masses to get support. This study used descriptive qualitative method. The results of the study show that all stages of the elections carried out by the KPU Bantul are in accordance with PKPU Number 5 of 2020, by implementing health protocols and conducting online and offline socialization involving all elements of election organizers as well as regional stakeholders make the voters lead to high voters turnout in Bantul.

Muhammadiyah Senior Care : Innovations and Strategies For Social Services The Elderly In Yogyakarta Muhammad Rifa'at Adiakarti Farid; Eka Anisa Sari
WELFARE : Jurnal Ilmu Kesejahteraan Sosial Vol. 10 No. 2 (2021): WELFARE: Jurnal Ilmu Kesejahtaraan Sosial
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/welfare.2021.102-04

This study discusses Muhammadiyah Senior Care as an idea and innovation in social services. This model is part of the new characteristics in social service activities for the elderly. This in-depth study was carried out using a qualitative research approach with a descriptive type. Observations, interviews, and documentation that have been carried out are processed and analyzed by reducing data, displaying, and drawing conclusions. The results of this study indicate that Muhammadiyah Senior Care presents 3 steps of social services in the form of religious services, health services, and economic empowerment services. These three services are innovations as well as advocacy for the community to encourage increased social welfare.Keywords: Social Service, Elderly, Muhammadiyah, Empowerment, social advocacy

Analisis Konten Universitas Ahmad Dahlan dalam Membangun Brand Awareness melalui Akun TikTok @klik_uad sebagai Media Promosi Nadya Al Syahida; Eka Anisa Sari
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/drtsab82

Peningkatan signifikan jumlah pengguna internet dan media sosial TikTok di Indonesia telah mengubah pola komunikasi serta strategi promosi di sektor pendidikan tinggi, di mana platform ini menjadi platform promosi bagi perguruan tinggi untuk menjangkau generasi muda melalui konten yang interaktif. Penelitian ini bertujuan untuk menganalisis bagaimana konten pada akun TikTok @klik_uad dikonstruksikan dan digunakan sebagai media promosi dalam membangun brand awareness Universitas Ahmad Dahlan (UAD). Metode yang digunakan adalah kualitatif deskriptif dengan pendekatan analisis konten kualitatif model Krippendorff. Data dikumpulkan melalui observasi non-partisipatif terhadap unggahan video pada akun @klik_uad serta dokumentasi berupa tangkapan layar statistik keterlibatan audiens dan elemen visual konten. Hasil penelitian menunjukkan bahwa Universitas Ahmad Dahlan menyajikan variasi konten yang memadukan unsur edukatif, informatif, hiburan, dan promosi yang dikemas secara kreatif sesuai karakteristik audiens TikTok. Temuan ini mengindikasikan bahwa penggunaan simbol institusional yang konsisten, narasi nilai keislaman, serta pendekatan soft promotion melalui konten hiburan berperan penting dalam meningkatkan brand recognition dan brand recall, sehingga efektif dalam membangun kesadaran merek UAD di kalangan generasi muda.

Exploring Communication and Cultural Adaptation Practices Among Indonesian Diaspora Students at McGill University, Canada Muhammad Rifa'at Adiakarti Farid; Latutik Mukhlisin; Fajar Junaedi; Eka Anisa Sari
Profetik: Jurnal Komunikasi Vol. 18 No. 2 (2025): Vol. 18 No. 2 (2025)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v18i2.2796

This study discusses the communication and cultural adaptation of Indonesian diaspora students who are studying abroad. The background of this research is rooted in the need to understand how students adjust to their surrounding environment and how they experience cultural adaptation while pursuing education overseas, where the culture and language differ from those of their hometowns. It is undeniable that Indonesian students face various challenges when studying abroad, such as adapting to a new environment, unfamiliar habits, and different patterns of interaction with groups or individuals. These challenges are influenced by several factors, including time, climate, academic environment, food, ethics, language, location, and cultural values, all of which have distinct characteristics. Barriers to communication adaptation can be observed in the ongoing communication process. The influencing factors include the communicators’ linguistic ability, the clarity of messages, the communication media used, the characteristics of the communicants, and the level of reciprocity within the communication interaction. This study employs a qualitative descriptive method, with Indonesian doctoral diaspora students at McGill University, Canada, serving as the research subjects. The results show that respondents needed time to adjust to their environment before they were eventually able to adapt well. The study concludes that adaptation, particularly the ability to understand the local culture and language plays a crucial role in enabling students to adjust successfully.

Implementasi Media Sosial sebagai Alat Transparansi dan Akuntabilitas Publik: Studi Kasus Instagram @Kemenag_bantul Alif Nurochim; Eka Anisa Sari
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v11i3.64111

Latar belakang: Penelitian ini membahas implementasi media sosial sebagai alat transparansi dan akuntabilitas publik dengan studi kasus akun Instagram @Kemenag_Bantul. Di era digital ini, media sosial menjadi sarana strategis untuk menjembatani kesenjangan informasi antara pemerintah dan masyarakat. Tujuan: Penelitian ini bertujuan untuk menganalisis bagaimana akun Instagram @Kemenag_Bantul digunakan untuk meningkatkan transparansi dan akuntabilitas pemerintah di tingkat daerah. Metode: Metode yang digunakan adalah pendekatan kualitatif dengan jenis studi kasus, mengumpulkan data melalui wawancara mendalam, observasi digital, dan dokumentasi. Hasil dan Kesimpulan: Penggunaan Instagram @Kemenag_Bantul terbukti efektif meningkatkan transparansi dan responsibilitas pemerintah melalui penyajian informasi visual yang interaktif, meskipun implementasinya masih dihadapkan pada tantangan konsistensi pelayanan akibat keterbatasan sumber daya manusia.

Implementasi Customer Relationship Management Dalam Mempertahankan Loyalitas Pelanggan Di Masa Kopi Abdillah Baihaki; Eka Anisa Sari
Jurnal Impresi Indonesia Vol. 4 No. 7 (2025): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v4i7.6860

The coffee shop industry in Yogyakarta has experienced very rapid growth in the past decade, making it the city with the highest number of coffee shops in Indonesia. Changes in people's lifestyles, especially among young people and students, have also encouraged the increase in coffee consumption and the proliferation of coffee shops with diverse concepts and services. One of the coffee shops that is trying to survive in this competition is Masa Kopi. This study aims to examine how the implementation of Customer Relationship Management (CRM) plays a role in maintaining customer loyalty in the Coffee Age. This research uses a qualitative approach with a descriptive type, where data is obtained through in-depth interviews, direct observation, and documentation of service and promotional activities in the Coffee Period. The results of the study show that CRM in Masa Kopi is carried out through several main strategies, namely improving service quality, offering competitive prices, and providing a pleasant consumption experience. Promotional strategies such as "Morning Coffee Promotion", beauty classes, and nail art are concrete examples of the implementation of price-based CRM to attract customers at a certain time. It was also found that customer satisfaction resulting from service that meets or exceeds expectations has a significant impact on customer loyalty and trust. Thus, the implementation of CRM in Masa Kopi has proven to be effective in building long-term relationships with customers and maintaining business continuity in the midst of high competition in the coffee industry in Yogyakarta.

CONTENT ANALYSIS OF INSTAGRAM @BUKUAKIK: CONSTRUCTING VINTAGE BRAND IMAGE IN THE DIGITAL ERA Putri Anjelina; Eka Anisa Sari
SOSIOEDUKASI Vol 15 No 2 (2026): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v15i2.8053

This study aims to analyze how visual and narrative elements on the Instagram account @bukuakik construct a vintage brand image in the digital era. This research employs a qualitative descriptive approach using content analysis as the main method. The data consist of 519 Instagram posts published between January and March 2026. The analysis is based on the Customer-Based Brand Equity (CBBE) theory by Kevin Lane Keller, which includes brand identity, brand meaning (performance and imagery), brand response (judgments and feelings), and brand relationship (resonance).The findings indicate that @bukuakik successfully builds a strong brand image through consistent visual aesthetics and interactive content. The use of earth-tone color palettes, vintage objects, and nostalgic storytelling creates emotional engagement and enhances audience perception. Furthermore, the synergy between the main account and the supporting account (@lifeatbukuakik) strengthens the brand’s authenticity and fosters a sense of community among followers In conclusion, @bukuakik has transformed beyond a conventional bookstore into a digital literacy community that delivers both functional value and emotional resonance. This study highlights the importance of integrating visual consistency and narrative strategies in social media marketing to build a distinctive and memorable brand image in the digital era.

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