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All Journal Jurnal Profetik Orasi: Jurnal Dakwah dan Komunikasi
Latutik Mukhlisin
Universitas Muhammadiyah Madiun
Humanities Languange, Linguistic, Communication & Media

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Exploring Communication and Cultural Adaptation Practices Among Indonesian Diaspora Students at McGill University, Canada Muhammad Rifa'at Adiakarti Farid; Latutik Mukhlisin; Fajar Junaedi; Eka Anisa Sari
Profetik: Jurnal Komunikasi Vol. 18 No. 2 (2025): Vol. 18 No. 2 (2025)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v18i2.2796

Abstract

This study discusses the communication and cultural adaptation of Indonesian diaspora students who are studying abroad. The background of this research is rooted in the need to understand how students adjust to their surrounding environment and how they experience cultural adaptation while pursuing education overseas, where the culture and language differ from those of their hometowns. It is undeniable that Indonesian students face various challenges when studying abroad, such as adapting to a new environment, unfamiliar habits, and different patterns of interaction with groups or individuals. These challenges are influenced by several factors, including time, climate, academic environment, food, ethics, language, location, and cultural values, all of which have distinct characteristics. Barriers to communication adaptation can be observed in the ongoing communication process. The influencing factors include the communicators’ linguistic ability, the clarity of messages, the communication media used, the characteristics of the communicants, and the level of reciprocity within the communication interaction. This study employs a qualitative descriptive method, with Indonesian doctoral diaspora students at McGill University, Canada, serving as the research subjects. The results show that respondents needed time to adjust to their environment before they were eventually able to adapt well. The study concludes that adaptation, particularly the ability to understand the local culture and language plays a crucial role in enabling students to adjust successfully.
ANALISIS MODEL AISAS DALAM STRATEGI KOMUNIKASI PEMASARAN DIGITAL @WATURUMPUK_MENDAK DI INSTAGRAM Fajar Istikhomah; Latutik Mukhlisin; Rakhma Widya Dharojah; Awit Istighfarin; Nurma Dwi Larasati; Anggita Noor Aini; Vanisa N. Aisyah
ORASI: Jurnal Dakwah dan Komunikasi Vol. 16 No. 1 (2025): Juli 2025
Publisher : UIN Siber Syekh Nurjati Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/orasi.v16i1.20456

Abstract

Strategi komunikasi pemasaran merupakan bagian penting dalam melakukan bisnis termasuk dalam pariwisata. Seiring perkembangan teknologi mengubah pola perilaku masyarakat dimana mereka dapat mencari informasi secara cepat melalui media sosial. Instragram merupakan salah satu platform media sosial yang banyak dimanfaatkan dalam menyusun strategi komunikasi pemasaran. AISAS (Attention, Interest, Search, Action dan Share) merupakan teori yang dikembangkan dari analisis model pada komunikasi pemasaran yang sebelumnya telah ada yaitu AIDMA (Attention, Interest, Desire, Memory, dan Action). Penggunaan AISAS lebih tepat pada aplikasi analisa untuk sebuah media sosial. Penelitian ini bertujuan untuk menganalisa model AISAS tersebut yang di aplikasikan pada instagram salah satu wisata lokal yaitu @waturumouk_mendak. Dengan menggunakan pendekatan kualitatif deskriptif dan melalui wawancara, observasi serta dokumentasi telah disimpulkan bahwa post @waturumpuk_mendak berhasil menarik perhatian hingga para pengikutnya membagikan pengalaman melalui kolom komentar ataupun membagikan post tersebut. Para wisatawan waturumpuk mencari informasi melalui instagramnya untuk memperoleh informasi lebih mengenai wisata alam watu rumpuk Desa Mendak tersebut. Namun perlu adanya konsistensi dalam postingan menjadi penting bagi pengelola media sosial @waturumpuk_mendak untuk terus meningkatkan interaksi terhadap followers.
Co-Authors Anggita Noor Aini Awit Istighfarin Eka Anisa Sari Fajar Istikhomah Fajar Junaedi Muhammad Rifa'at Adiakarti Farid Nurma Dwi Larasati Rakhma Widya Dharojah Vanisa N. Aisyah