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All Journal UNIVERSUM Jurnal Pendidikan Islam AT-Tahdzib: Jurnal Studi Islam dan Muamalah El-Wasathiya: Jurnal Studi Agama Qawanin: Journal of Economic Syaria Law Jurnal Sains dan Teknologi Kesehatan At-Tahdzib: Jurnal Studi Islam dan Muamalah Welfare: Jurnal Pengabdian Masyarakat
Faridatul Fitriyah
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Welfare: Jurnal Pengabdian Masyarakat

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Pelatihan Foto Produk dan Pemasaran Online untuk Mengembangkan UMKM di Desa Semen Fitriyah, Faridatul; Rochmah, Naila Nur; Hakim, Lukman; Kurniawati, Erlina; Rusfadi, Tasya Sintiya; Arifan, Mahdha Viki; Azizah, Putri Nur; Rosyidah, Afifah Dzakiyatur; Firynasari, Firynasari; Avanti, Laila Syafina; Nada, Erika Qothrun; Rosy, Mochammad Ilham Fahrur; Ilahi, Wifqi Ni’matul; Ariyanto, Ikhroj Biarfiunsta Rizki; Hidayah, Anisatul; Mulyani, Hari Dwi
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2024): Welfare : March 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i1.662

Abstract

The aim of this service is to improve the economic level of the Cement Village community through product photo training and online marketing. The method used is participatory action research (PAR), which actively involves the community in every stage of its implementation. Based on the data collected, the development of MSMEs in Cement Village has not been stable due to the lack of adequate forums and support for MSME actors. Therefore, the training provided covers various important aspects, such as creating logos, product photos, business identity numbers (NIB), halal certification, and online marketing. The results of the questionnaire show that online marketing and product photos are the topics most interesting to MSMEs. After attending training, MSME players succeeded in having a logo and product photo, which is the first step before proceeding to online marketing. The media used in online marketing training are popular platforms such as Facebook, Instagram, and WA Business. With this program, it is hoped that the people of Cement Village can be more advanced in marketing their products effectively so that they can improve the local economy significantly.
Co-Authors Abd. Rasyid Syamsuri Andi Ardiyan Mustakim Arifan, Mahdha Viki Ariyanto, Ikhroj Biarfiunsta Rizki Avanti, Laila Syafina Endang Fauziyah Susilawati Firynasari, Firynasari Hidayah, Anisatul Ilahi, Wifqi Ni’matul Khalil, Abdul Wahab A. Kurniawati, Erlina Lukman Hakim Mardliyah, Aina'ul Mulyani, Hari Dwi Nada, Erika Qothrun Putri Anggraini, Dea Putri Nur Azizah, Putri Nur Ririn Tri Puspita Ningrum Rochmah, Naila Nur Rosy, Mochammad Ilham Fahrur Rosyidah, Afifah Dzakiyatur Rusfadi, Tasya Sintiya Sari, Afanda Leliana Taufiqur Rahman, Taufiqur Umi Nur Kholifah