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All Journal Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Jurnal Manajemen Pemasaran Petra International journal of Business Studies (IJBS) Journal of Leadership in Organizations Jurnal Manajemen Perhotelan dan Pariwisata Asian Journal of Community Services (AJCS)

Foedjiawati Foedjiawati

Faculty of Economics, Petra Christian University

Author-ID : 267495

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 9 Documents Claim Missing Document

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PENILAIAN KELOMPOK KRITIS TERHADAP SOSIALISASI INPRES NO.10. TAHUN 2005 Suatu Tinjauan dari Sudut Pemasaran Sosial Hatane Semuel; Foedjiawati Foedjiawati
Jurnal Manajemen Pemasaran Vol. 1 No. 1 (2006): APRIL 2006
Publisher : Institute of Research and Community Outreach - Petra Christian University

Government intervention in designing the public policy through Inpres No. 10, 2005, with the regulation pattern, consumer education, and incentive has got various responses from critical groups such as university students, professionals, and society in general. The response of the intervention from consumer education pattern and incentive has also got a positive response from each group compared to the regulation pattern. There is a positive effect between trust and evaluation from the three patterns towards the changing of consumer attitude. Abstract in Bahasa Indonesia : Intervensi pemerintah dalam membuat kebijakan publik melalui Inpres No.10. Tahun 2005, dengan pola regulasi, edukasi konsumen, dan insentif, mendapat penilaian yang beragam dari kelompok kritis (mahasiswa, professional, dan masyarakat umum). Penilaian intervensi pola edukasi konsumen dan insentif mendapat nilai positip dari setiap kelompok, dibandingkan dengan pola regulasi. Terdapat pengaruh positip antara kepercayaan, dan evaluasi dari ketiga pola terhadap perubahan sikap konsumen. Kata kunci: inpres, kebijakan publik, kepercayaan, evaluasi, sikap.

PENGARUH SIKAP, PERSEPSI NILAI DAN PERSEPSI PELUANG KEBERHASILAN TERHADAP NIAT MENYAMPAIKAN KELUHAN (STUDI KASUS PADA PERUSAHAAN ASURANSI AIG LIPPO SURABAYA) Foedjiawati Foedjiawati; Hatane Semuel
Jurnal Manajemen Pemasaran Vol. 2 No. 1 (2007): APRIL 2007
Publisher : Institute of Research and Community Outreach - Petra Christian University

Research on the effect of attitude, perceived value, and perceived likelihood of successful complaint on customer complaint intention is conducted on 200 custmers of AIG Lippo Insurance in Surabaya. Findings shows that the group of potential customer s come from private company employees, and entrepreneur background with mor than 3.5 million rupiahs of income and more than 2.5 million rupiahs of expenses per month. The result also show that the three variables; attitude, perceived value, perceived likelihood of successful complaint have positive effect on customer complaint intention. Eventhough all variables have positive effect, cost and benefit consideration as indicator of perceived value has stronger effect on customer complaint intention. Abstract in Bahasa Indonesia: Penelitian tentang Pengaruh Sikap, Persepsi Nilai dan Persepsi Peluang sukses terhadap Niat menyampaikan Keluhan dilakukan terhadap 200 pelanggan Asuransi AIG Lippo di Surabaya. Terungkap dari hasil penelitian, kelompok nasabah potensial adalah kelompok pekerja swasta dan wiraswasta dengan pendapatan lebih dari Rp. 3.5 juta per bulan dan pengeluaran lebih dari Rp. 2.5 juta per bulan. Dari hasil pengujian data diungkapkan bahwa ketiga variabel Sikap, Persepsi terhadap nilai keluhan dan persepsi terhadap peluang keberhasilan keluhan berpengaruh secara positip terhadap niat menyampaikan keluhan, Walaupun terdapat pengaruh positip dari ketiga variabel tadi, namun pertimbangan manfaat dan biaya sebagai indikator persepsi nilai mempunyai pengaruh yang lebih kuat terhadap niat menyampaikan keluhan. kata kunci: sikap, perspsi nilai, keluhan.

Co-Authors Andy Setyawan Debora C Widjaja Devie Devie Diah Dharmayanti Diah Dharmayanti Fransisca Andreani Fransisca Andreani Hatane Samuel Hatane Semuel Josua Tarigan Njo Anastasia Setyawan, Andy Yoel Wibowo Yushe Marleyna

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