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La Ode Alimusa
Universitas Muhammadiyah Kendari
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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DETERMINAN KEBERHASILAN USAHA MIKRO DAN KECIL ERA PANDEMI COVID-19 DI KOTA KENDARI Hamid, Nisrina; Alimusa, La Ode; Asgar, Muhammad; Zulkifli, Zulkifli
Journal Economics Technology And Entrepreneur Vol 1 No 01 (2022): ECOTECHNOPRENEUR : JOURNAL ECONOMICS, TECHNOLOGY AND ENTREPRENEUR
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/ecotechnopreneur.v1i01.46

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang menentukan keberhasilan usaha mikro dan kecil di sekitar kampus Universitas Halu Oleo Kendari. Penelitian ini adalah penelitian kuantitatif dengan obyek penelitian di sekitar kampus Universitas Halu Oleo Kendari. Adapun subyek pada penelitian ini yakni pengusaha mikro dan kecil yang berada disekitar Kampus Universitas Halu Oleo Kendari yakni sebesar 140 usaha. Adapun alat analisis yang digunakan adalah analisis Explanatory Factor Analysis (EFA). Berdasarkan hasil penelitian ditemukan bahwa dari 13 item indikator yang telah dinyatakan layak untuk dilakukan pengujian faktor, terbentuk 4 faktor sebagai faktor yang menentukan keberhasilan usaha yang meliputi : (1) faktor pemanfaatan teknologi informasi mencakup adanya pemanfaatan teknologi informasi dalam pemesanan produk, adanya pemanfaatan teknologi informasi dalam menunjang kegiatan operasional dan adanya penggunaan teknologi informasi dalam mempromosikan usaha; (2) faktor kemampuan pengusaha yakni mencakup adanya komitmen pengusaha dalam menjalankan usahanya, kemampuan pengusaha dalam mengambil keputusan, kemampuan pengusaha untuk berpikir kreatif, kemampuan pengusaha dalam beradapatasi dengan kondisi baru dan kemampuan pengusaha dalam mengelola risiko usaha; (3) faktor kebijakan pemerintah yakni mencakup adanya bantuan subsidi dari pemerintah dalam untuk pembiayaan/kredit usaha di lembaga keuangan, adanya bantuan permodalan dari pemerintah dan adanya kemudahan yang diperoleh usaha dalam mendapatkan bantuan kredit usaha; dan (4) faktor produk yakni produk yang diperjualbelikan sesuai dengan kebutuhan konsumen dan produk yang ditawarkan merupakan produk yang berkualitas.
Determinants of Muslim Entrepreneurs Decisions On Sharia Bank Financing and Its Effect On Business Performance Alimusa, La Ode
IKONOMIKA Vol 4 No 1 (2019)
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/febi.v4i1.3823

Abstract

The purpose of this study is to determine the factors that influence the decisions of Muslim entrepreneurs in using Islamic bank financing products and their influence on Business performance in MSMEs. The variables studied were religious factors, service quality, accessibility, reference groups, promotions, profit sharing systems and attitudes towards fatwas. The research method used is the factor analysis method (Exploratory Factor Analysis) and multiple linear regression. sampling technique is non-probability sampling (incidental sampling) that is equal to 70 people with assumptions considered sufficient to represent the population, while the method of collecting data through questionnaires.The results showed thatthere are 2 (two) main factors that determine the behavior of entrepreneurs in using Islamic bank financing, namely external drives (promotion, accessibility, reference groups, and attitudes to the bank system), and internal references (religion, service quality, and profit sharing system). Profit sharing system is the most important factor for customers in deciding to use Islamic bank financing products. The factors of using these financing products have a significanth effect on the performance of small and medium enterprises (SMEs) in Southeast Sulawesi, IndonesiaKeywords : Muslim Entrepreneurs, Sharia Banks and Business
STRATEGI PEMASARAN TOKO PAKAIAN MUSLIM MENGHADAPI PERSAINGAN BISNIS DI KOTA KENDARI (STUDI KASUS TOKO NAZWA HIJAB) Makmur, Muhammad Rizaldi; Alimusa, La Ode; Hamid, Nisrina; Rosniatin, Rosniatin
Jurnal Manajemen Vol. 14 No. 1 (2024): JURNAL MANAJEMEN VOL. 14 NO. 1 JUNI 2024
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/jm.v14i1.4199

Abstract

Study aims to understand marketing strategies in facing business competition, the challenges encountered, and solutions in facing marketing challenges for Muslim clothing at Nazwa Hijab Store. The data collection method used in this research is through observation and interviews with informants. After collecting the data, it is then analyzed using SWOT analysis. Based on the results of the data analysis conducted, it can be concluded that (1) the marketing strategy implemented by Nazwa Hijab Store in facing business competition includes maintaining the quality and standards of its products, following clothing trends, setting prices according to product quality and affordability, and being located in strategic locations. (2) The challenges faced by Nazwa Hijab Store in marketing its products include a shortage of employees, delayed product deliveries, fluctuating trends, an unstable economy, and easily replicable business strategies. (3) The solutions proposed by Nazwa Hijab Store to address marketing challenges include maintaining product quality, improving service quality, prioritizing customer satisfaction and comfort, setting pricing strategies, and refining marketing strategies while enhancing the quality of customer service.
Pengaruh Religiusitas, Dan Harga Terhadap Minat Beli Fashion Halal Dengan Sikap Sebagai Variabel Intervening Religiusitas (Studi Di Kota Kendari Provinsi Sulawesi Tenggara) Rudi Kurniawan; La Ode Alimusa; Al Asy Ari Adnan Hakim
Jurnal Ilmiah Ekonomi Islam Vol. 8 No. 3 (2022): JIEI : Vol.8, No.3, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v8i3.6496

Abstract

This study aims to determine the effect of religiosity and price on interest in buying halal fashion through attitude variables as an intervening variable in Kendari City. The sample in this stud is 100 halal fashion consumers in Kendari City, obtained by purposive sampling. All data obtained through infrastructure deployment via GoogleForms are analyzed using Smart PLS. This study concludes that religiosity has a positive and significant effect on buying interest in halal fashion, the price has a positive and significant effect on attitudes, the price has a positive and significant effect on buying interest, and religiosity has a positive and significant effect on purchasing through attitude mediation. Thus, the price affects the low attitude and interest in buying halal fashion in Kendari City, while religiosity can affect the interest in buying halal fashion in Kendari City either directly or through attitude mediation.
Exploring Factors Determining the Business Performance of Micro and Small Entreprises: Reality in Indonesian Muslim Entrepreneurs Alimusa, La Ode; Ma'mun, Sitti Zakiah; Rahman, Abdul; Nuryadi, Ahmad Muhlis; Latif, Sahraman D. Hadji
Jurnal Manajemen Bisnis Vol. 13 No. 2: September 2022
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v13i2.13930

Abstract

Research aim: This paper aims to identify important influences on the company performance of Muslim business owners in Southeast Sulawesi, Indonesia, using a balanced scorecard development approach incorporating Islamic values and business practices.Design/Methodology/Approach: The research design used a quantitative approach called Exploratory Factor analysis through SPSS. The sampling technique was purposive sampling with 120 samples (Muslim entrepreneurs), with data collected through a survey questionnaire.Research findings: Three significant factors determining the business performance of Muslim entrepreneurs: strategy and internal business processes, business orientation, external stimuli, and Islamic business practices. Approaches to Islamic business practice are critical for improving Muslim entrepreneurs’ company performance.Theoretical contribution/ Originality: This finding is one of the new models of the balanced scorecard theory to measure and improve the performance of Indonesian Muslim entrepreneurs.Practitioner/Policy implication: Integration of business orientation with general approaches and sharia business practices such as halal product orientation and hard work can improve the business performance of Indonesian Muslim entrepreneurs.Research limitation/Implication: This study only investigated the performance of Muslim entrepreneurs in 7 districts/cities in Southeast Sulawesi with a sample of 120 Muslim MSMEs.
Analisis Faktor-Faktor yang Mendorong Nasabah Brand Switching Bank Konvensional Ke Bank Syariah Muhamad Rizaldi Makmur; Zulfita; La Ode Alimusa; Endro Sukotjo
Jurnal Indonesia Sosial Teknologi Vol. 2 No. 02 (2021): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.241 KB) | DOI: 10.59141/jist.v2i02.86

Abstract

 Pesatnya perkembangan sistem perbankan syariah merupakan dampak dari rumusan Undang-Undang Nomor 21 tahun 2008 tentang Perbankan Syariah yang diterbitkan pada tanggal 16 Juli 2008. Meski industri perbankan syariah sedang dalam tahap perkembangan yang pesat, tidak dapat dipungkiri bahwa industri perbankan syariah belum mencapai kesuksesan terbesar di segala aspek. Penelitian ini bertujuan untuk menganalisis tentang faktor-faktor penentu nasabah Bank dari Bank Konvensional ke Bank Syariah Mandiri Kendari. Pada penelitian ini teknik pengumpulan data dilakukan Penelitian dengan menggunakan metode kuesioner, wawancara, dan dokumentasi. Sedangkan teknik pengambilan sampel menggunakan metode accidental sampling. Penelitian ini dilakukan di Kota Kendari dengan responden sebanyak 70 orang. Metode analisis yang digunakan adalah Eksploratory Factor Analysis (EFA). Data diolah menggunakan uji reliabilitas, validitas dan analisis faktor. Berdasarkan hasil penelitian menunjukan bahwa yang mendorong nasabah melakukan Brand Switching Bank Konvensional ke Bank Mandiri Syariah adalah Faktor (1) Ekonomis & Idiologis. Faktor (2) Stimulus Marketing (Aksesibilitas, Kualitas Layanan, Kelompok Referensi, Promosi, Produk). Faktor yang paling berpengaruh adalah faktor biaya (ekonomis) dan ideologis (Syari’at Islam). Faktor biaya merupakan faktor terpenting yang mempengaruhi perpindahan merek pelanggan dari Bank Konvensional ke Bank Syariah.
Co-Authors Abdul Rahman Abdul Rahman Abdul Rahman Adinda Septiani M Ahmad Muhlis Nuryadi Al Asy Ari Adnan Hakim Asgar, Muhammad Bubun, Rita L. Edwin Oza Pratama Endro Sukotjo Habun Khoirun Nisa Hasan Aedy Heni Pujiastuti Hermawan, Rheza Huzaini, Moh Latif, Sahraman D. Hadji Ma'mun, Sitti Zakiah Makmur, Muhammad Rizaldi Mohammad Rais Muhamad Rizaldi Makmur Murini, Murini Nisrina Hamid Njie, Yahya Ririn Tri Ratnasari Rosniatin, Rosniatin Rudi Kurniawan Sahraman D. Hadji Latif Sitti Zakiah Ma’Mun Sukotjo, Endro Zulfita Zulfita Zulkifli Zulkifli Zulkifli Zulkifli