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All Journal Jurnal Konseling dan Pendidikan Perisai : Islamic Banking and Finance Journal Jurnal AKSI (Akuntansi dan Sistem Informasi) Muhammadiyah International Journal of Economics and Business Jurnal Perilaku dan Strategi Bisnis MBIA JURNAL MANAJEMEN BALANCE: Economic, Business, Management and Accounting Journal JURNAL EKOBIS DEWANTARA Jurnal Proaksi Performance : Jurnal Bisnis dan Akuntansi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Scientia Jurnal Fokus Manajemen Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) BISMA (Bisnis dan Manajemen) Buletin Ekonomi: Manajemen, Ekonomi Pembangunan, Akuntansi West Science Business and Management Jurnal Penelitian Pendidikan Indonesia Jurnal Manajemen, Bisnis dan Kewirausahaan
Salamatun Asakdiyah
Universitas Ahmad Dahlan
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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Relationship Marketing as a Driver of Competitive Advantage in Service Industries Salamatun Asakdiyah
Jurnal Manajemen, Bisnis dan Kewirausahaan Vol. 6 No. 1 (2026): April: Jurnal Manajemen, Bisnis dan Kewirausahaan (JUMBIKU)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jumbiku.v6i1.6863

Abstract

Relationship marketing is increasingly important in the context of intensifying competition in service industries that are becoming more commoditized, where price-based differentiation and operational efficiency are easy to imitate and quickly lose their distinctiveness. This article aims to examine relationship marketing as a driver of competitive advantage by positioning it as a strategic capability that builds relational assets. The study adopts a qualitative, theory-based narrative review approach focused on cross-theory conceptual synthesis and interpretive analysis. The review identifies a consistent mechanism: relationship marketing practices—through meaningful communication, service consistency, service recovery, ethically grounded personalization, and facilitation of customer participation—develop trust, commitment, and customer engagement that accumulate into relationship quality. Stronger relationship quality then enhances loyalty, increases retention, creates switching costs (especially relational costs), and expands relational capital in the form of customer knowledge, reputation, referral networks, and learning loops that support service innovation. The main contribution of this article is a theoretical synthesis that integrates the Resource-Based View, Social Exchange Theory, and Service-Dominant Logic into a conceptual RM–competitive advantage model that is path dependent and difficult to imitate. Theoretically, the model clarifies the causal–conceptual pathway through which service advantage is formed, while managerially it emphasizes orchestrating service culture and relational capabilities, including the responsible use of technology.
Analisis Preferensi Mahasiswa dalam Menggunakan Qris Sebagai Teknologi Pembayaran Fitri Emiliyana; Salamatun Asakdiyah; Aftoni Sutanto
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.4435

Abstract

This study aims to analyze student preferences in using QRIS as a payment technology. However, there are several problems faced by students of Universitas 'Aisyiyah Yogyakarta in using QRIS such as internet network limitations, scanning errors, transaction failures, loss of privacy, fraud, and loss of funds. In addition, students also face social problems such as limited knowledge, access, and dependence on cash. Therefore, this study aims to identify student preferences in using QRIS and overcome the problems faced. Data analysis was carried out using SPSS software to test the hypothesis proposed. This research is a type of quantitative research using primary data through the distribution of questionnaires. The population in this study is students of 'Aisyiyah University Yogyakarta who use QRIS. The sample in this study is part of the population that uses QRIS totaling 234 respondents. This study uses the Nonprobability Sampling  method with a purposive sampling technique. The results of the analysis show that convenience and benefits have a significant influence on student preferences. Meanwhile, the risk did not have a significant effect. The determination coefficient (R2) obtained at 44.7% shows that the three independent variables are able to explain 44.7% of the factors that affect the preferences of students of Universitas 'Aisyiyah Yogyakarta in using QRIS as a payment technique.
THE INFLUENCE OF LEADERSHIP, REMUNERATION, AND WORK MOTIVATION ON THE PERFORMANCE OF EMPLOYEES OF YOGYAKARTA ISLAMIC HOSPITAL PDHI Karnadi Karnadi; Abdul Choliq Hidayat; Salamatun Asakdiyah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol. 8 No. 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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Abstract

This study aims to determine the influence of Leadership, Remuneration, and Work Motivation on employee performance at Yogyakarta Islamic Hospital PDHI (RSIY PDHI). The population of this study was employees at RSIY PDHI. Technical sample measurement using the Slovin formula. The sample in this study was 84 employees at RSIY PDHI. Proportional stratified random sampling technique in order to obtain the number of samples from each work unit proportionally as a data collection method. The results showed that Leadership has a positive and significant effect on employee performance, Remuneration has a positive and significant effect on employee performance, and Work Motivation has a positive and significant effect on employee performance. The three variables, namely Leadership, Remuneration, and Work Motivation, simultaneously or simultaneously have a positive and significant effect on employee performance at RSIY PDHI.
Co-Authors Abdul Choliq Hidayat Ade Lisa Istifarida Aftoni Susanto Alfia Nuriska Ali Sya’bana Ali Sya’bana Anggraini Dj Makassar Anisa Anisa Anna Anna Atika Puspita Dewi Bonaga, Jason Keith Delfia Delfia, Delfia Deny Ismanto Deny Ismanto Deny Ismanto Dewi Damayanti Eva Yuniarti Utami Fitri Emiliyana Haidar Abdullah Ibnu Seyna Riyanto Ilham Gemilang Hendar Putra Indri Wahyuni Ismanto, Deny Jason Keith Bonaga Karnadi Karnadi Mega Ria Dewanto Mudiono Mudiono, Mudiono Mustakin Mustakin Pefriyadi Pefriyadi Rai Raka Setyawan Riyanto, Ibnu Seyna Rosa Ariana Sarwo Eddy Wibowo Setyawan, Rai Rake Sindu Rifai Singgih Kurnianto Siti Zubaidah Suparman Sutanto, Afroni Sutanto, Aftoni Sya'bana, Ali Taufik Hidayat Taufik Hidayat Tonny Yuwanda Zunan Setiawan