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Analisis Preferensi Mahasiswa dalam Menggunakan Qris Sebagai Teknologi Pembayaran Fitri Emiliyana; Salamatun Asakdiyah; Aftoni Sutanto
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.4435

This study aims to analyze student preferences in using QRIS as a payment technology. However, there are several problems faced by students of Universitas 'Aisyiyah Yogyakarta in using QRIS such as internet network limitations, scanning errors, transaction failures, loss of privacy, fraud, and loss of funds. In addition, students also face social problems such as limited knowledge, access, and dependence on cash. Therefore, this study aims to identify student preferences in using QRIS and overcome the problems faced. Data analysis was carried out using SPSS software to test the hypothesis proposed. This research is a type of quantitative research using primary data through the distribution of questionnaires. The population in this study is students of 'Aisyiyah University Yogyakarta who use QRIS. The sample in this study is part of the population that uses QRIS totaling 234 respondents. This study uses the Nonprobability Sampling method with a purposive sampling technique. The results of the analysis show that convenience and benefits have a significant influence on student preferences. Meanwhile, the risk did not have a significant effect. The determination coefficient (R2) obtained at 44.7% shows that the three independent variables are able to explain 44.7% of the factors that affect the preferences of students of Universitas 'Aisyiyah Yogyakarta in using QRIS as a payment technique.

THE INFLUENCE OF LEADERSHIP, REMUNERATION, AND WORK MOTIVATION ON THE PERFORMANCE OF EMPLOYEES OF YOGYAKARTA ISLAMIC HOSPITAL PDHI Karnadi Karnadi; Abdul Choliq Hidayat; Salamatun Asakdiyah
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 8 No 3 (2023): JPIM (Jurnal Penelitian Ilmu Manajemen)
Publisher : Universitas Islam Lamongan

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This study aims to determine the influence of Leadership, Remuneration, and Work Motivation on employee performance at Yogyakarta Islamic Hospital PDHI (RSIY PDHI). The population of this study was employees at RSIY PDHI. Technical sample measurement using the Slovin formula. The sample in this study was 84 employees at RSIY PDHI. Proportional stratified random sampling technique in order to obtain the number of samples from each work unit proportionally as a data collection method. The results showed that Leadership has a positive and significant effect on employee performance, Remuneration has a positive and significant effect on employee performance, and Work Motivation has a positive and significant effect on employee performance. The three variables, namely Leadership, Remuneration, and Work Motivation, simultaneously or simultaneously have a positive and significant effect on employee performance at RSIY PDHI.

The Effect of Perceived Big Data Marketing Capability on Consumer Loyalty: The Mediating Role of Personalized Customer Experience, Customer Trust, and Perceived Value and the Moderating Role of Privacy Concern Yokie Radnan; Salamatun Asakdiyah; Sylvia Samuel
Fundamental and Applied Management Journal Vol. 4 No. 2 (2026): June
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i2.727

This study analyzes the effect of Perceived Big Data Marketing Capability (PBDMC) on Consumer Loyalty by positioning Personalized Customer Experience, Customer Trust, and Perceived Value as serial mediating variables and Privacy Concern as a moderating variable. The study was conducted in Banten Province, Indonesia, involving 324 respondents who had interacted with data-driven digital marketing practices, such as personalized product recommendations, targeted advertising, search-history-based promotions, and digital services tailored to user preferences. This research employed a quantitative explanatory design. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The findings show that PBDMC positively influences Personalized Customer Experience and Consumer Loyalty. Personalized Customer Experience significantly enhances Customer Trust and Perceived Value, while Customer Trust positively affects Perceived Value and Consumer Loyalty. Perceived Value is also an important predictor of Consumer Loyalty. The moderation result indicates that Privacy Concern weakens the relationship between Personalized Customer Experience and Customer Trust. This means that data-driven personalization does not always generate trust when consumers perceive that their privacy is at risk. This study contributes theoretically by developing a serial mediation and moderation model within the data-driven marketing literature. Practically, the findings emphasize the importance of managing consumer data transparently, securely, ethically, and value-oriented so that data-based marketing practices can build sustainable Consumer Loyalty.

Corporate Governance untuk Membangun Keberlanjutan Bisnis: Studi Kasus Kualitatif tentang Kepemimpinan Dewan, Mekanisme Keberagaman, dan Akuntabilitas Keberlanjutan Perusahaan Firdayanti Firdayanti; Aftoni Sutanto; Salamatun Asakdiyah
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.12715

Tata kelola perusahaan menjadi mekanisme strategis dalam membangun keberlanjutan bisnis karena perusahaan modern menghadapi perubahan lingkungan bisnis yang semakin kompleks, peningkatan tuntutan transparansi, akuntabilitas publik, legitimasi pemangku kepentingan, dan kebutuhan terhadap pengambilan keputusan strategis yang berorientasi jangka panjang. Penelitian ini bertujuan untuk mengeksplorasi bagaimana praktik corporate governance membangun keberlanjutan perusahaan melalui perspektif kepemimpinan dewan, mekanisme keberagaman dewan, dan akuntabilitas keberlanjutan. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus untuk memahami mendalam proses organisasi, pengalaman aktor, dan mekanisme pengambilan keputusan dalam penerapan tata kelola perusahaan berkelanjutan. Data penelitian diperoleh melalui wawancara mendalam dengan anggota dewan, manajemen perusahaan, komite keberlanjutan, dan pihak terkait yang memiliki pemahaman terhadap praktik tata kelola organisasi. Analisis data dilakukan menggunakan perangkat lunak NVivo 15 melalui tahapan open coding, axial coding, dan selective coding untuk mengidentifikasi pola, membangun kategori konseptual, dan menemukan hubungan antar tema penelitian. Hasil pengolahan data NVivo 15 menunjukkan terbentuknya empat tema utama, yaitu kepemimpinan dewan strategis, keberagaman perspektif dalam pengambilan keputusan, penguatan transparansi dan mekanisme pengawasan, dan orientasi keberlanjutan perusahaan. Temuan penelitian menunjukkan bahwa efektivitas corporate governance ditentukan oleh kemampuan dewan dalam mengarahkan strategi organisasi, membangun budaya akuntabilitas, mengintegrasikan berbagai perspektif pemangku kepentingan, dan memastikan keberlanjutan menjadi bagian dari agenda strategis perusahaan. Penelitian ini menghasilkan model konseptual sustainable corporate governance yang menjelaskan hubungan antara kepemimpinan dewan, keberagaman organisasi, akuntabilitas keberlanjutan, dan kemampuan perusahaan dalam mencapai keberlanjutan bisnis jangka panjang.

Analisis Faktor – Faktor yang Berpengaruh terhadap Capaian Nilai Kinerja Pelaksanaan Anggaran pada Kantor Badan Narkotika Nasional Provinsi DIY Edi Mujayadi; Aftoni Susanto; Salamatun Asakdiyah
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1322

The Ministry of Finance, as the State Treasurer, uses the Budget Implementation Performance Indicators (IKPA) to assess the effectiveness and quality of budget execution within government institutions. However, the fluctuating IKPA scores of the National Narcotics Agency of the Special Region of Yogyakarta (BNNP DIY) over the past five years indicate inconsistencies in planning, human resource competence, regulatory compliance, and coordination. This study aims to analyze how these factors influence the achievement of IKPA performance scores at BNNP DIY. Using a qualitative approach through literature review and in-depth interviews with the finance and budget team, this research explores managerial and operational dynamics that affect budget performance. The findings show that accurate planning, competent human resources, regulatory adherence, and effective inter-unit coordination have a positive and significant influence on improving the IKPA score. These results imply that strengthening managerial capacity and internal coordination can enhance institutional accountability and the quality of budget implementation.

Analisis Preferensi Mahasiswa dalam Menggunakan Qris Sebagai Teknologi Pembayaran Fitri Emiliyana; Salamatun Asakdiyah; Aftoni Sutanto
Jurnal Perilaku dan Strategi Bisnis Vol. 12 No. 1 (2024): Februari
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26486/jpsb.v12i1.4435

This study aims to analyze student preferences in using QRIS as a payment technology. However, there are several problems faced by students of Universitas 'Aisyiyah Yogyakarta in using QRIS such as internet network limitations, scanning errors, transaction failures, loss of privacy, fraud, and loss of funds. In addition, students also face social problems such as limited knowledge, access, and dependence on cash. Therefore, this study aims to identify student preferences in using QRIS and overcome the problems faced. Data analysis was carried out using SPSS software to test the hypothesis proposed. This research is a type of quantitative research using primary data through the distribution of questionnaires. The population in this study is students of 'Aisyiyah University Yogyakarta who use QRIS. The sample in this study is part of the population that uses QRIS totaling 234 respondents. This study uses the Nonprobability Sampling method with a purposive sampling technique. The results of the analysis show that convenience and benefits have a significant influence on student preferences. Meanwhile, the risk did not have a significant effect. The determination coefficient (R2) obtained at 44.7% shows that the three independent variables are able to explain 44.7% of the factors that affect the preferences of students of Universitas 'Aisyiyah Yogyakarta in using QRIS as a payment technique.

Strengthening relationship marketing model through antecedents and consequences of customer e-trust in e-commerce Salamatun Asakdiyah; Deny Ismanto; Jason Keith Bonaga
BISMA (Bisnis dan Manajemen) Vol. 16 No. 1 (2023)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v16n1.p67-86

E-commerce, or internet purchasing, has become more competitive as technology advances. This research aims to develop a relationship marketing model based on the causes and effects of e-trust among online shoppers. E-service quality and e-satisfaction are two factors that contribute to a company gaining their trust online. Meanwhile, e-commitment from customers follows on the heels of e-trust. Purposive sampling was used to choose 200 e-commerce users. This research used Partial Least Square (PLS) for data analysis. According to the findings, e-trust is affected by how satisfied and pleased clients are with the services they get online. E-service quality affects e-satisfaction, which in turn affects e-satisfaction and customers’ e-commitment. However, e-trust may also mediate the effects of e-service quality and e-satisfaction on e-commitment. E-satisfaction acts as a mediator between the effects of e-service quality on customers’ e-trust and e-commitment. These results show that customers’ e-trust is important in strengthening the influence of e-service quality and e-satisfaction on customers’ e-commitment. Likewise, e-satisfaction has an important role in strengthening the influence of e-service quality on e-trust and e-commitment. These findings prove that relationship marketing can be strengthened through the antecedents and consequences of customers’ e-trust to support and strengthen the achievement of e-commerce’s competitive advantage. Managers must create a strategy that integrates e-service quality, satisfaction, trust, and commitment to deliver a holistic customer experience. By prioritising these factors, managers can drive higher customer retention, loyalty, and ultimately, long-term business success in the online marketplace.

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