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All Journal Jurnal Agribisnis Terpadu Jurnal Ilmu Pertanian Tirtayasa Jurnal Ilmiah Multidisiplin Ilmu Botani: Publikasi Ilmu Tanaman dan Agribisnis
Aliudin Aliudin
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Other

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Journal : Botani: Publikasi Ilmu Tanaman dan Agribisnis

 1 
Strategi Meningkatkan Hasil Produksi Padi Sawah untuk Kesejahteraan dan Perekonomian Masyarakat Desa di Banten Wardhatul Laila; Naili Mafaaza; Kayla Alisha Ramdhani; Abi Bayu Ermawan; Aliudin Aliudin
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 2 (2025): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i2.349

Abstract

The agricultural sector is one of the most important sectors. The majority of rice paddies serve as the main food commodity consumed by the community, making rice farming the majority in the agricultural sector. However, there are challenges in production such as low agricultural efficiency, limited access to resources, and dependence on traditional techniques. Therefore, strategies are needed to improve rice production that can impact the welfare and economy of farmers. The goal of this research is to analyze the condition of rice farming in Banten, specifically in Ciruas. It aims to identify the problems affecting production as well as the efforts that have been made by the government previously. Additionally, the research will provide strategies that are appropriate for increasing production yields and improving the welfare and economy of farmers. In this study, a qualitative research method was used with SWOT analysis method, along with data collection through primary data in the form of interviews and secondary data in the form of a Literature Review. The results showed that rice production in Banten declined to 298.84 thousand hectares and 1.52 million tons of GKG in 2024, but Ciruas District remains a rice granary despite facing many problems such as pests, low selling prices, drought, and extreme weather. Although various efforts have been made, such as training, provision of equipment, and water pumps, a SWOT analysis is needed to evaluate the effectiveness of strategies and plan alternative actions to improve farmers' production yields. Thus, through the SWOT analysis method, it is hoped that paddy field production will increase sustainably, thereby supporting food security and the economic welfare of rural communities in Banten and Ciruas District.
Pengaruh Penggunaan Media Sosial Facebook terhadap Peningkatan Penjualan Komoditas Hortikultura di Kota Serang Retno Pratiwi; Dwi Anisa Andriyani; Aliudin Aliudin; Mey Puspita Dewi Manullang; Arindra Siwi Damaiyanti
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 2 (2025): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i2.362

Abstract

This study is intended to examine the marketing strategies implemented by horticultural farmers in Serang City by utilizing the Facebook platform, and to find out whether the number of posts and comments can affect sales volume. This study applies a quantitative approach with multiple regression analysis techniques. Data was collected by purposive sampling method through interviews, questionnaires and observations by horticultural farmers in the Facebook community “Petani Serang Banten”, with the number of samples used as many as 9 horticultural farmers. The results of this study show that there is an influence between the independent variables (number of posts and number of comments) on the dependent variable (the level of sales of horticultural commodities). In this study, horticultural farmers are advised to be able to utilize Facebook social media in marketing their agricultural products.
Fenomena Fear of Missing Out dalam Tren Wisata Berbasis Media Sosial: Studi tentang Peningkatan Kunjungan di Agroeduwisata MarkazKomobidd Almayla Adzra Faiza; Aliudin Aliudin; Dwi Novita Lestari; Desita Putri Rahmawati; Avrilya Indah Riyantika; Anindya Widyariesta
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 2 (2025): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i2.382

Abstract

This study investigates the influence of Fear of Missing Out (FoMO), a psychological phenomenon amplified by social media platforms such as Instagram and TikTok, on the behavior of each individual. Focusing on the case of Agroeduwisata MarkazKomobid in Serang Regency, this study uses qualitative methods to explore how digital exposure shapes travel motivation. Referring to insights on digital culture, the psychological effects of FoMO, and social media-driven tourism strategies, this analysis reveals that online trends often serve as social benchmarks, pressuring individuals to engage in experiences that are considered popular or viral. These findings emphasize the strategic importance of social media in creating an attractive destination image and driving visitor interest, especially for active social media users.
Strategi Perluasan Produksi Usahatani Cabai Rawit Di Kota Serang Eha Eha; Sharifah Sharifah; Ardelia Nahdah Nurnudiya; Ragil Utami; Aliudin Aliudin
Botani : Publikasi Ilmu Tanaman dan Agribisnis Vol. 2 No. 2 (2025): May: Botani: Publikasi Ilmu Tanaman dan Agribisnis
Publisher : Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/botani.v2i2.393

Abstract

Cayenne pepper is one of the horticultural commodities that has high and stable demand in the Indonesian market. However, the productivity of cayenne pepper at the farmer level is still relatively low due to limited land, suboptimal cultivation techniques, and lack of access to modern agricultural technology. This study aims to analyze strategies that can be applied to expand production and increase the productivity of cayenne pepper plants. The method used in this study is a qualitative descriptive method with a field study approach in several cayenne pepper production centers. Data collection techniques were carried out through observation, interviews with farmers, and literature studies. The results of the study showed that land expansion strategies through the utilization of idle land and intercropping systems, as well as the application of technologies such as the use of superior varieties, drip irrigation, and balanced fertilization can significantly increase crop yields.
Co-Authors Abi Bayu Ermawan Agus Permana Almayla Adzra Faiza Anindya Widyariesta Anton Eka Prasetia Ardelia Nahdah Nurnudiya Arindra Siwi Damaiyanti Aris Supriyo Wibowo Avrilya Indah Riyantika Desita Putri Rahmawati Devi Safitriawati Dian Anggraeni Dwi Anisa Andriyani Dwi Novita Lestari Eha Eha Kayla Alisha Ramdhani Khaerul Saleh Lidia Sinabang Mey Puspita Dewi Manullang Naili Mafaaza Nayla Firlitha pipih pipih Ragil Utami Retno Pratiwi Setiawan Sariyoga Sharifah Sharifah Taufik Hidayat Wardhatul Laila Zahra Syifa’H