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All Journal Jurnal Ilmu Manajemen (JIMMU) Dialektika: Jurnal Ekonomi dan Ilmu Sosial Tepis Wiring : Jurnal Pengabdian Masyarakat E-JRM
Muhammad Tody Arsyianto
Fakultas Ekonomi & Bisnis Universitas Islam Malang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Efektivitas Strategi Flash Sale dan Gratis Ongkir Terhadap Perilaku Impulsive Buying Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Islam Malang Sebagai Konsumen Online Aldi Pratama; Agus Widarko; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this study was to examine how digital advertising tactics, such as flash sales and free shipping, influence online impulse buying behavior among students at the Faculty of Economics and Business, Islamic University of Malang. Due to the rapid development of e-commerce, digital platforms are encouraged to use marketing techniques that emphasize financial benefits and time urgency, which can lead to impulsive purchases. Students, as a digital generation, are a group frequently exposed to such promotional stimuli. To investigate the causal relationship between variables, this study employed a quantitative approach using explanatory research. Data were collected through questionnaires administered to students at the Faculty of Economics and Business, Islamic University of Malang. Multiple linear regression analysis was then used to examine the simultaneous and partial effects of flash sales and free shipping on impulsive buying behavior. The results showed that both promotional tactics had a significant impact on impulse buying, with free shipping increasing perceived transaction value by lowering shipping costs and flash sales stimulating purchases through time pressure and perceived scarcity. It is hoped that this study will theoretically add to knowledge of digital consumer behavior and practically offer guidance to e-commerce professionals and academic institutions on how to improve rational consumption literacy in the digital era. Keywords: Flash Sale, Free Shipping, Impulsive Buying, Consumer Behavior, E-Commerce.
Pengaruh Adopsi Teknologi Digital, Dukungan Pemerintah, Dan Literasi Keuangan Terhadap Keberlangsungan Usaha Pedagang Pasar Besar Malang Syiva Indana; Mohammad Rizal; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research seeks to analyze and determine the influence of digital technology adoption, government support, and financial literacy on the business sustainability of traders at Pasar Besar Malang. This study employed quantitative methods and a Likert scale as a measurement tool. The sample used a purposive sampling technique, with 100 respondents, namely traders at Pasar Besar Malang. Primary data were obtained through direct questionnaire distribution using Google Forms and printed questionnaires. Testing in this study used validity, reliability, normality, classical assumption tests, multiple linear regression, and hypothesis testing using SPSS 25 software. The results of this study indicate that digital technology adoption, government support, and financial literacy each have a partial effect on business sustainability. Keywords: Digital Technology Adoption, Government Support, Financial Literacy, Business Sustainability.
Analisis Literasi Keuangan Terhadap Keberhasilan Usaha Mikro Kecil Dan Menengah (UMKM) Di Kota Malang Dengan Pemanfaatan Teknologi Digital Sebagai Variabel Moderasi Bintang Prabowo; Noor Shodiq Askandar; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study is motivated by the crucial importance of financial management and digital adaptation for the sustainability of Micro, Small, and Medium Enterprises (MSMEs) amid post-pandemic global economic competition. This study aims to analyze the effect of financial literacy on the success of MSMEs in Malang City, using digital technology as a moderating variable. Using a descriptive-verificative quantitative approach, data were collected through questionnaires from 150 MSME respondents selected through purposive sampling. Data analysis was performed using the Partial Least Square (PLS) method with SmartPLS 4.0. The results showed that financial literacy and the use of digital technology each had a positive and significant effect on business success. Furthermore, digital technology was found to significantly strengthen the relationship between financial literacy and MSME success. The implications of this study confirm that the integration of competent financial managerial capacity and the optimization of digital instruments are essential strategies for improving operational efficiency, competitiveness, and long-term business sustainability. Keywords: Financial Literacy, Digital Technology Utilization, Business Success, Malang City MSMEs
Pengaruh Promosi Media Instagram, Lifestyle dan Brand Image Terhadap Keputusan Pembelian Pada Kopi Kenangan Suhat Kota Malang (Studi Kasus Mahasiswa di Kota Malang) Dimas Aditya Pratama; Agus Widarko; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The dynamic of contemporary developments have driven the coffee shop industry in Indonesia to experience rapid growth. This study examines the influence of instagram based promotional activities, lifestyle and brand image on consumer purchasing decisions. The population consist of university student in Malang City with a sample of 100 respondent determined using the slovin formula and selected through a purposive sampling method. A quantitative approach was employed, while data processing and analysis were conducted using SPSS version 27. The analytical procedures included validity and reliability testing, normality test, classical assumtion test, hypothesis test, multiple linear regression analysis and calculation of the coefficient of determination (Adjusted R2). Result indicate instagram promotion, lifestyle and brand image plays an important role in shaping purchasing decision, both simultaneously and partially.. Keywords: Instagram Media Promotion, Lifestyle, Brand Image, Purchasing Decisions
AI dan Pemasaran Konten: Pendampingan bagi UMKM Di Desa Ampeldento Kecamatan Karangploso dalam Menciptakan Konten yang Menarik dan Efektif Muhammad Tody Arsyianto; Budi Wahono
Jurnal Pengabdian Masyarakat: Tipis Wiring Vol 5 No 1 (2026): Tepis Wiring: Jurnal Pengabdian Masyarakat
Publisher : Fakultas Ekonomi dan Bisnis Unversitas Islam Raden Rahmat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/tepiswiring.v5i1.5019

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Ampeldento Village, Karangploso Subdistrict, face significant challenges in creating attractive and effective marketing content in the digital era. Although artificial intelligence (AI) technology offers great potential to enhance marketing strategies, many MSME actors still do not fully understand how to utilize this technology optimally. This community service program aims to provide guidance and assistance to MSME practitioners in using AI to improve the quality and appeal of their marketing content.The methods used in this study include practical training and workshops focused on AI-based content creation, as well as data analysis to better understand the target market. This mentoring program is designed to enhance the skills of MSME actors in using digital tools and AI, and to help them formulate more effective marketing strategies.The results of the study show that MSME practitioners who participated in the mentoring program experienced a significant improvement in their content creation skills and their understanding of digital marketing strategies. In addition, there was an increase in the competitiveness of their products in the local market, with several participants reporting increased sales and positive customer interactions after applying the techniques taught.The implications of this study indicate that the application of AI in content marketing can serve as an effective solution for MSMEs to adapt to the increasingly complex demands of the digital market
Co-Authors Abdul Haris Ahmad Amirudin Aldi Pratama Anissa Firda Nur Rohma Basalamah, Muhammad Ridwan Bintang Prabowo Budi Wahono Dimas Aditya Pratama Hilda Dwi Aprilia Ifni Igne Zulcha Machfud Al Amin Mohammad Rizal Noor Shodiq Askandar Ririn Maulidah Rois Arifin Ronny Malavia Mardani Syiva Indana Widarko, Agus Zulfan Zulkarnaen Z