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All Journal SINTEK JURNAL: Jurnal Ilmiah Teknik Mesin Media Mesin: Majalah Teknik Mesin Jurnal METTEK (Jurnal Ilmiah Nasional Dalam Bidang Ilmu Teknik Mesin) R.E.M (Rekyasa Energi Manufaktur) Jurnal Turbo : Jurnal Program Studi Teknik Mesin Journal of Energy, Mechanical, Material and Manufacturing Engineering Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat Jurnal Teknik Mesin Indonesia Otopro ARMATUR : Artikel Teknik Mesin dan Manufaktur Mechanical Engineering for Society and Industry Indonesian Journal of Innovation Studies PELS (Procedia of Engineering and Life Science) Journal Of Engineering Sciences (Improsci) Sainstech Nusantara Dharmakayana: Journal of scientists, engineers, educators and scientific activists related to society development Academia Open Abdimas Pedagogi: Jurnal Ilmiah Pengabdian kepada Masyarakat
Edi Widodo
Department Of Mechanical Engineering, Universitas Muhammadiyah Sidoarjo, Sidoarjo 61271, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation

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Pemberdayaan Siswa SMA melalui Pelatihan Pemasaran Digital di Era Industri 4.0 di Sidoarjo Edi Widodo; Mulyadi Mulyadi; Rahmat Firdaus
Dharmakayana Vol 2 No 2 (2025): November : Dharmakayana: Journal of scientists, engineers, educators and scientif
Publisher : Program Studi Teknik Mesin, Fakultas Teknik Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/dk.v2i2.44171

Abstract

Mastery of design technology and digital marketing is a crucial skill in the era of Industry 4.0. These competencies are especially important for the younger generation to support product development and foster entrepreneurial mindsets. This community engagement program aimed to provide training on digital marketing strategies to senior high school and vocational school students in Sidoarjo Regency. Three schools actively participated in the program: SMK Muhammadiyah 3 Ngoro, SMK Trisakti Sidoarjo, and SMK Krian. The activities included the provision of training modules, program socialization, intensive training sessions, and continued mentoring. The training materials focused on content planning, utilization of social media, business account management, and digital promotion strategies tailored to student-created products. The results of the program indicated an increased understanding among participants of both the concepts and practices of digital marketing, as well as the emergence of student-led initiatives to build school-based brands and digital promotional accounts.
Co-Authors A'rasy Fahruddin Ahmad Faishol Ahmad Rehan Ardiansyah Akhmad Ahfas Alfan Dabbar Muqaffi Ali Akbar Ali Akbar Annisa Syakina Ardhi Shefta Fernanda Arya Rudi Nasution Ayan Sabitah Bayu Surya Ramadhan Boy Isma Putra Dewi Puspitasari Dewi Sartika Dhani Indra Prakoso Dwi Yuliyanto Eko Prasetio Putro Faisal Ansori Fajar Syahril Kirom Faris Ferdiansyah Herman Herman Iis Siti Aisyah Ilham Dwiyoga Iswanto Iswanto Miftahul Huda Misbakh Moch Miqdar Efendi Mochamad Aldhy Saputro Alamsyah Mohammad Dani Iswanto Muhammad Anggie Cahya Saputra Muhammad Jamaluddin Anwar Muhammad Marzuky Saleh Mukhlis Muslimin Mulyadi Mulyadi Nabil Azka Hanani Nur Haizal Ariffin Prantasi Harmi Tjahjanti R.A. Ilyas Rachmat Firdaus Rahmat Firdaus Rangga Bayu Rega Yuan Pradhana Rendra Dani Firmansyah Rendy Rakhmad Fakhrizi Ricky Kurniawan Ridho Choirul Anam Riki Nanda Setyo Rio Putra Permadi Rizal Syamharis Rizky Dwi Jayanto Septy Annas Zamroni Subroto Sulis Yulianto Syahruddin Taufik Afandi Virdo Vireta Yudha A.P Windarta Windarta Wirawan, Willy Artha Wiwik Sumarmi