Article Per Year (5 Year)
p-Index From 2021 - 2026
1.286
P-Index
This Author published in this journals
All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Publica: Jurnal Pemikiran Administrasi Negara Jurnal Administrasi Kantor Jurnal Administrasi Perkantoran International Journal of Economic, Technology and Social Sciences (Injects) INOVASI: Jurnal Politik dan Kebijakan
Nelly Armayanti
Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 7 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 7 Documents
Search

 1 
ONLINE MARKETING DALAM MENCIPTAKAN NIAT BELI (STUDI PADA TOKOPEDIA.COM) Nelly Armayanti; Rangga Restu Prayogo
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 2, No 2 (2018): Journal for Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.458 KB)

Abstract

ABSTRAKPemasaran secara online menjadi sebuah fenomena baru di dunia pemasaran. Kecanggihan teknologi berbasis online memberikan solusi bagi organisasi bisnis untuk menciptakan niat beli konsumen. Tujuan penelitian ini adalah untuk mempelajari hubungan antara E-store image, perceived value dan purchase intention dalam transaksi online. Kuesioner diberikan kepada mahasiswa yang berada pada lingkungan universitas dengan menggunakan teknik sampling purposive sampling dengan pengambilan sampel accidental sampling. Reliabilitas dan validitas diukur melalui rata – rata variasi (AVE), analisis Cronbach’s alpha, dan analisis korelasi. Analisis menggunakan struktur model (PLS-SEM) dengan smartPLS yang digunakan untuk menguji hubungan antara variabel penelitian yang menggunakan 102 responden. Selain itu, hasil empiris dari PLS-SEM menunjukkan bahwa; E-store image positif mempengaruhi perceived value;  E-store image tidak dapat mempengaruhi purchase intention;  perceived value tidak dapat mempengaruhi purchase intention.Kata kunci                 : E-Store Image, Perceived Value, Purchase Intention
LIMBAH TEMPURUNG DAN KULIT KELAPA MUDA SEBAGAI ALTERNATIF PENGGANTI POLYBAG DAN BRIKET ARANG RAMAH LINGKUNGAN Choms Gary Ganda Tua Sibarani; Sondang Aida Silalahi; Nelly Armayanti; Tuti Sriwedari; Joko Suharianto
AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 5 No. 2 (2021): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LP2M UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v5i2.971

Abstract

Kegiatan pengabdian masyarakata yang dilakukan oleh tim pada kesempatan ini bertujuan untuk memberikan beberapa alternatif pendapatan sampingan bagi pengusaha kelapa muda. Beberapa permasalahan yang dihadapi oleh para mitra dalam hal ini yaitu terkhusus pada: a). Limbah tempurung kelapa muda dan kulit potongan kelapa muda yang terbuang begitu saja dan menumpuk yang terletak di samping/di belakang usaha kelapa muda; b) sistem pembukuan yang masih tradisional bahkan ada mitra yang tidak melakukan pencatatan pembukuan sebelumnya. Target khusus atau solusi yang diharapkan dalam pengabdian kepada masyarakat ini yaitu: a). Mitra dapat mengolah limbah kelapa muda menjadi sumber pendapatan baru yaitu dengan cara membuat batok kelapa muda bekas menjadi pot/polybag yang alami dan ramah lingkungan dengan penanaman bunga aglonema, dan b). bekas kulit potongan dan pecahan limbah batok kelapa muda yang dapat dimanfaatkan menjadi sumber bahan bakar, pengganti arang atau briket dari kelapa Muda. Tim pengabdian melakukan penyerahan TTG berupa tong tempat pembakaran tertutup dari tong bekas agar pembakaran optimal, dan pelatihan keuangan sederhana untuk mengetahui besaran pendapatan dari penjualan kelapa muda para mitra. Metode Pelaksanaan Pengabdian ini dilakukan dengan cara melakukan metode pendekatan diaawal, pelatihan dan pendampingan cara pembuatan hingga produk jadi sehingga alternatif pendapatan sampingan tadi bisa tercapai maksimal. Luaran yang dihasilkan dalam kegiatan ini sebagai berikut: a) publikasi media massa cetak dan online; (b) video kegiatan diupload di youtube; dan (c) artikel dalam jurnal Nasional ber-ISSN online dan cetak (d) merk usaha dagang (baliho/spanduk)desain kreativitas, media sosial dan juga titik lokasi usaha di google maps.
Policy Impact Analysis of The Harapan Family Program to Improve a Poor Household Welfare in Pardomuan Village Onanrunggu District Samosir Regency Dodi Pramana; Nelly Armayanti; Rita Dialusi Gultom
Publica: Jurnal Pemikiran Administrasi Negara Vol 14, No 1 (2022): Pemikiran Administrasi Negara 3
Publisher : Department of Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jpan.v14i1.17846

Abstract

Poverty is a condition of a person or group whose basic rights are not fulfilled to maintain and develop a dignified life.The government overcomes poverty through various efforts, one of which is the Family Hope Program (PKH). This program aims to improve the community's welfare and overcome long-term problems, especially for those with Very Poor Households (RTSM). The Family Hope Program (PKH) has been implemented in Pardomuan Village, Onanrunggu District, Samosir Regency because many people are classified as Very Poor Households (RTSM). This research method uses a qualitative approach with a descriptive analysis research type. The study results obtained statements related to the socio-economic conditions of PKH recipients and the efficiency of PKH in overcoming poverty. The Family Hope Program (PKH) has been proven to be able to improve the welfare of people with Very Poor Households (RTSM) in Pardomuan village, especially by helping to meet the educational needs of children, supporting the health of pregnant women and toddlers, and meeting the needs of the elderly over 70 years old or with severe disabilities. Therefore, it can be concluded that the implementation of PKH can alleviate poverty, especially in RTSM in Pardomuan Village, Onanrunggu District, Samosir Regency, and can bring prosperity to the community.
STRENGTHENING THE HALAL INDUSTRY BASED ON MICRO, SMALL AND MEDIUM ENTERPRISES FOR FOOD PRODUCERS CERTIFIED BY THE INDONESIAN ULAMA COUNCIL IN NORTH SUMATRA PROVINCE Eko Wahyu Nugrahadi; Khafi Puddin; Nelly Armayanti; Jumiadi AW
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 2 No. 2 (2021): October 2021
Publisher : CERED Indonesia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.785 KB) | DOI: 10.53695/injects.v2i2.452

Abstract

This study aims to determine the development of the halal industry for SMEs in North Sumatra Province. The test is carried out by factor analysis, namely to find out various factors that can strengthen the development of the halal industry. The factors in question are the role of the government, awareness of MSME actors, sharia compliance. Based on the results of the analysis, all factors determine the strengthening of the halal industry with a significant loading factor. The sample in this study were 45 SMEs spread across the cities of Medan, Binjai and Deli Serdang. The sampling technique used purposive sampling method with criteria for business age above 5 years, average monthly sales above 50 million and already having MUI halal certification. The contribution of this research shows that micro, small and medium enterprises to the regional economy. Local governments play a role in the development of the halal industry. The limitation of this study is that it does not include regulatory variables so that local governments need to issue regional regulations that regulate business/industry actors to always maintain the quality of their products according to Islamic law which is marked by certification from Indonesian Ulama. Board. Further research can add other relevant variables
Peran Model Pentahelix dalam Meningkatkan Efektivitas Manajemen Bencana dan Pemulihan Pasca Bencana di Sumatera Utara dan Aceh Nelly Armayanti; Azizul Kholis; Dodi Pramana
Inovasi Vol 23 No 1 (2026): INOVASI Jurnal Politik dan Kebijakan
Publisher : Badan Perencanaan Pembangunan, Riset dan Inovasi Daerah Provinsi Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33626/kakn5s11

Abstract

Penelitian ini bertujuan untuk menganalisis peran model Pentahelix dalam meningkatkan efektivitas manajemen bencana serta pemulihan pasca bencana di Provinsi Sumatera Utara dan Aceh. Penelitian ini menggunakan pendekatan mixed methods yang mengombinasikan metode kualitatif dan kuantitatif. Pendekatan kualitatif dilakukan melalui analisis dokumen kebijakan dan studi literatur untuk memahami implementasi tata kelola penanggulangan bencana di tingkat daerah. Sementara itu, pendekatan kuantitatif menggunakan metode Structural Equation Modeling–Partial Least Squares (SEM-PLS) untuk menganalisis hubungan antara aktor dalam model Pentahelix terhadap efektivitas manajemen bencana dan pemulihan pasca bencana. Hasil penelitian menunjukkan bahwa keterlibatan aktor dalam model Pentahelix yang meliputi pemerintah, akademisi, sektor bisnis, masyarakat, dan media memiliki pengaruh yang signifikan terhadap efektivitas manajemen bencana. Selain itu, efektivitas manajemen bencana juga berperan sebagai variabel mediator yang memperkuat hubungan antara kolaborasi aktor dan keberhasilan pemulihan pasca bencana. Temuan penelitian ini menunjukkan bahwa penguatan kolaborasi antar pemangku kepentingan dalam model Pentahelix dapat meningkatkan kapasitas daerah dalam menghadapi dan memulihkan dampak bencana secara lebih efektif. Oleh karena itu, pengembangan tata kelola kolaboratif berbasis model Pentahelix menjadi strategi penting dalam memperkuat sistem penanggulangan bencana di tingkat daerah.
Reputasi dan Citra Rumah Baca Indonesia ke-28 Sebagai Ruang Belajar Komunitas Yang Ramah Erwin Manik; Nadya Jania; Nelly Armayanti; Nopitasari Manurung
Jurnal Administrasi Perkantoran Vol. 14 No. 2 (2025): Jurnal Administrasi Perkantoran
Publisher : Prodi Pendidikan Administrasi Perkantoran UNIMED

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/judika.v14i2.71025

Abstract

This study describes the reputation and image of Rumah Baca Indonesia 28 as a community learning space. A qualitative descriptive method was applied through observation, interviews, and documentation. The results indicate that the reading house has a positive reputation supported by consistent learning services, transparent communication, and committed organizers. Its positive image appears through an orderly environment, creative literacy activities, digital media use, and volunteer involvement. The study concludes that reputation and image influence public trust and participation. Improvements in facilities, collaboration, and digital publication are recommended.
PENYUSUNAN BAHAN AJAR SIMULASI PERKANTORAN DIGITAL BERBASIS PROJECT BASED LEARNING Nelly Armayanti; Dodi Pramana; M. Fitri Rahmadana
JURNAL ADMINISTRASI KANTOR Vol 12 No 2 (2024): Jurnal Administrasi Kantor (Desember 2024)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Bina Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51211/jak.v12i2.3166

Abstract

Professional teaching staff have a direct influence on student learning outcomes, especially in the 21st century, where developments in technology, information and communication are growing rapidly. The challenge of 21st century learning is a problem found in the office administration education study program, namely the lack of digital-based teaching materials owned by lecturers to teach these courses. This research aims to prepare teaching materials for the Theory and Practice based Office Simulation course and is also accompanied by a Project Based Learning model. The reason for choosing the Office Simulation course is because this course is the basis for students to become familiar with administrative and administrative practices in the concept of office administration. This research is Research and Development (RnD) research using the ADDIE development model which consists of 5 (five) implementation stages, namely: (1) Analysis, (2) Design, (3) Development (4) Implementation, and (4) Evaluation. The data analysis techniques used in research include 3 (three) types, namely Validity, Effectiveness and Practicality. The results of this research show that the average percentage of validator scores for the content aspect is 88.66%, the presentation aspect is 90.66% and the language is 92.88%, these three aspects show that the office simulation book is very suitable for use. Meanwhile, practical testing for the content aspect was 93.04%, the presentation aspect was 88.05% and the language aspect was 88.04%. From this tabulation, the office simulation book is very practical to use. In testing effectiveness through parametric tests, a calculated t value of 26.599 can be obtained with a significance value of 0.00 < 0.05, so H0 is rejected. Thus, student learning outcomes after using office simulation books are significantly higher than those who do not use teaching materials. Keywords: Teaching Material, Learning Outcomes, Office Simulation
Co-Authors Azizul Kholis Choms Gary Ganda Tua Sibarani Dodi Pramana Eko Wahyu Nugrahadi Erwin Manik Jumiadi AW Khafi Puddin Nadya Jania Nopitasari Manurung Rahmadana, Muhammad Fitri Rangga Restu Prayogo, Rangga Restu Rita Dialusi Gultom Sondang Aida Silalahi Sriwedari, Tuti Suharianto , Joko