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All Journal International Journal of Evaluation and Research in Education (IJERE) Jurnal Ilmiah Psikologi Terapan Intuisi Jurnal Psikologi Integratif Indigenous: Jurnal Ilmiah Psikologi Jurnal Kajian Bimbingan dan Konseling Kajian Bisnis STIE Widya Wiwaha Cognicia ANIMA Indonesian Psychological Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Kajian Bimbingan dan Konseling Psycho Holistic
Devina Andriany
Universitas Muhammadiyah Malang
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Mathematics Neuroscience Public Health Social Sciences Other

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Journal : Kajian Bisnis STIE Widya Wiwaha

 1 
NORMA SUBYEKTIF DAN SELF-EFFICACY DALAM PENERIMAAN APLIKASI REKSA DANA DAN SAHAM Primastiwi, Anita; Adi Kurniawan, Taufan; Andriany, Devina
Kajian Bisnis Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Vol 32 No 2 (2024): JURNAL KAJIAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jkb.v32i2.966

Abstract

Mutual funds and shares are investment elements that are more volatile compared to gold, but in the long term they are quite profitable elements. This can be seen during the COVID-19 pandemic, the Russian-Ukrainian war crisis, and the bankruptcy of a large bank in America, this investment element still provides profits. The financial technology industry also provides various service applications on mobile phones or smartphones that make it easier for people to invest in mutual funds and shares. This research analyzes the determinants of Indonesian society's acceptance of stock mutual fund applications using the Technology Acceptance Model (TAM) and adding two external variables, namely subjective norms and self-efficacy. This research uses Structural Equation Model-Partial Least Square (SEM-PLS) to test the hypothesis. The results show that all TAM variables and subjective norms have an influence, but self-efficacy does not influence interest in using mutual fund and stock applications. In order to increase public acceptance of mutual fund and stock investment applications, and then interest in using them, service providers should improve the ease of operation and usefulness of their applications. Efforts should also be made to encourage people to recommend each other to invest through this application.
Co-Authors Adi Kurniawan, Taufan Ahmad Zulfahmi Anita Primastiwi Calvin Zannua Prihambodo Dewi, Yolanda Kartika Dini Lutfia Dua Lembang, Anasthasya Devicasary Elfina, May Lia Fajrianthi Fajrianthi Fendy Suhariadi Gita Fitria Romas Ananda Gustiana, Ririn Hudaniah Hudaniah May Lia Elfina Mochamad Fariz Irianto Muhammad Taufik Kautsar Prasiska, Nova Nita Anggun Prihambodo, Calvin Zannua Qoniah, Hanifatul Sito Meiyanto Tri Muji Ingarianti Virania Nadindra Puspamaya Dotulong Zainul Anwar