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All Journal Journal Riset Bisnis Indonesia EkoBis ( Ekonomi & Bisnis ) Jurnal Bisnis dan Ekonomi Jurnal Siasat Bisnis Value Added: Majalah Ekonomi & Bisnis JDM (Jurnal Dinamika Manajemen) Media Ekonomi dan Manajemen JAM : Jurnal Aplikasi Manajemen IJIBE (International Journal of Islamic Business Ethics) International Research Journal of Business Studies (E-Journal) Jurnal Aplikasi Bisnis Fokus Ekonomi JURNAL EKONOMI MANAJEMEN AKUNTANSI DHARMA EKONOMI Economics and Finance in Indonesia Share: Jurnal Ekonomi dan Keuangan Islam Cerdika: Jurnal Ilmiah Indonesia Jurnal Ilmiah Sultan Agung Economic and Finance in Indonesia International Research Journal of Business Studies
Nunung Ghoniyah
Jl. Raya Kaligawe KM 4, Semarang, Jawa Tengah
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Journal : Fokus Ekonomi

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MENCIPTAKAN POSITIVE WORD OF MOUTH INTENTION MELALUI REPUTASI, KEPUASAN RELASIONAL DAN CUSTOMER-COMPANY IDENTIFICATION Nunung Ghoniyah
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 8, No 1: Juni 2013
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.8.1.%p

Abstract

Word of mouth (WOM) intentions plays an important role in influencing attitudes and behavior. The use of WOM in marketing strategies are increasing with the development of internet technology was allowing people to spread on to others. Consumers are more willing to do WOM if well-regarded corporate reputation, they are satisfied with their relationship with the company and they feel proximity with company.
Co-Authors ., Nurhidayati Adhitam, Ardian Alfiatul Wardah Amilahaq, Farikha Arini Novandalina Faozi*, Imam Faozi, Imam Farikha Amilahaq Heru Sulistyo Ibnu Khajar Imam Faozi Julius, Frans Ken Sudarti Lutfi Nurcholis Masurip - Muhamadun Muhamadun Muhammad Taufiq Abadi Mulya Noviana, Nana Nurul Wakhidah Puspitaningrum, Putri Febiana Sri Hartono Sugito Sugito Supriyanah . Sutarto Sutarto Ursila Ani