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All Journal Scriptura Jurnal e-Komunikasi Harati: Jurnal Pendidikan Kristen Scriptura : Jurnal Ilmiah Journal of Content and Engagement
Felicia Goenawan
Jurusan Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Kristen Petra, Jalan Siwalankerto 121-131 Surabaya 60236
Religion Education Languange, Linguistic, Communication & Media Social Sciences

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Perilaku Konsumen Dalam Memilih DANA Sebagai Aplikasi Fintech Payment Safira, Gaby Lingga; Goenawan, Felicia; Monica, Vita
Jurnal e-Komunikasi Vol 7, No 2 (2019): VOL 7, NO 2 AUGUST 2019
Publisher : Jurnal e-Komunikasi

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Abstract

Era digital yang serba praktis memicu munculnya berbagai perusahaan fintech payment di Indonesia, salah satunya adalah DANA. Persaingan bisnis yang ketat sehingga mengharuskan perusahaan untuk merancang suatu strategi pemasaran yang didasari dengan riset perilaku konsumen. Penelitian ini dilakukan untuk melihat perilaku konsumen dalam memilih DANA sebagai aplikasi fintech payment dengan pendekatan kuantitatif dan metode survei. Terdapat empat proses pengambilan keputusan dalam perilaku konsumen, yaitu pengenalan masalah, pencarian informasi, evaluasi alternatif, dan keputusan membeli. Hasil dari penelitian ini menunjukkan bahwa perilaku konsumen dalam tahap pengenalan masalah melibatkan penawaran pembayaran dari merchant di mall dan lingkungan sosial. Dalam tahap pencarian informasi, WOM dari teman dan Instagram dijadikan sebagai sumber dalam mencari informasi. Lalu, dalam tahap evaluasi alternatif WOM dari teman dan Instagram dijadikan sebagai sumber yang dipercaya. Namun, pada tahap keputusan membeli, yang menjadi faktor pendorong adalah promosi yang ditawarkan.
Sikap Suami di Surabaya pada Pesan Iklan Televisi Kecap ABC versi “Suami Sejati Mau Masak” Christian, Hans; Goenawan, Felicia; Monica, Vita
Jurnal e-Komunikasi Vol 7, No 2 (2019): VOL 7, NO 2 AUGUST 2019
Publisher : Jurnal e-Komunikasi

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Abstract

Kecap ABC memperkenalkan program “Suami Sejati Mau Masak, Terima Kasih Perasan Pertama” yang mengajak suami-suami Indonesia untuk setara dengan istri. Kampanye ini diawali dengan iklan TV yang bercerita tentang anak kecil yang mengingatkan ayahnya akan semua pekerjaan yang dilakukan ibu dari membersihkan rumah, menjaga anak hingga memasak. Penelitian ini bertujuan untuk mengetahui sikap suami di Surabaya pada pesan iklan televisi kecap ABC versi “Suami Sejati Mau Masak”. Sikap terdiri dari tiga komponen yaitu komponen kognitif, afektif, dan konatif. Penelitian ini memilih responden suami bekerja yang memiliki istri bekerja, pernah menonton iklan televisi ini sebanyak 2-3x, dan tinggal di Surabaya. Peneliti menggunakan metode survei dalam mengumpulkan data dan menyebarkan 100 kuesioner. Dalam penelitian ini ditemukan bahwa sikap suami di Surabaya pada pesan iklan televisi kecap ABC versi “Suami Sejati Mau Masak” untuk komponen kognitif dan afektif berada pada kategori positif. Sedangkan untuk komponen konatif berada pada kategori netral. Namun setelah dirata- rata, suami di Surabaya memunculkan sikap positif secara keseluruhan pada pesan iklan televisi kecap ABC versi “Suami Sejati Mau Masak”
Search Engine Optimization (SEO) for Journalistic Content in Building Brand Image for Innovation Products Goenawan, Felicia; Hadi, Ido Prijana; Sidik, Amelia
Scriptura Vol. 13 No. 1 (2023): JULY 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.13.1.38-57

Abstract

The product innovations produced by Meal for 60+ focused on healthy food for the elderly. The purpose of Meal for 60+ is as a medium that can help everyone, be it mothers, fathers, teenagers, and children, in serving healthy food for the elderly at home. It is not easy for people to accept an innovative product. Companies must be able to build a Brand Image for their innovative products in the eyes of potential consumers. Therefore, the purpose of this research is to find out what factors are in the diffusion of innovative products and can be used to create messages on websites and Instagram. The paradigm in this research is positivistic with a quantitative approach and the research method used is a survey. The distribution of the questionnaire focused on respondents in Solo and Tulungagung. The results of this study indicate that Meal for 60+ should be more aggressive in conveying information related to their products. This is because respondents need acceptance from the surrounding community first before accepting innovative products. The keyword "healthy diet menu" is the main reference for respondents in searching for news. “HEREDITY.ID” will be one of the portal websites that can be accessed by the public, accommodates and becomes a source of detailed information on patent products in Indonesia.
The Effectiveness of Using Gel Angelicca as Celebrity Endorser of ESQA Cosmetics to Indonesian Women on Instagram Natania, Trisno Lidya; Goenawan, Felicia; Yogatama, Astri
Journal of Content and Engagement Vol 2 Issue 3 (2024): December 2024
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.2.3.266-283

Abstract

ESQA Cosmetics is a cosmetic brand from Indonesia. ESQA Cosmetics is known as the first vegan cosmetics brand in Indonesia that uses Gel Angelicca as a celebrity endorser in its Marketing Public Relation (MPR) activities. This research was conducted to find out the effectiveness of a celebrity endorser, named Gel Angelicca, in promoting ESQA Cosmetics products to Indonesian women on Instagram. This research uses an online survey method which was distributed to 100 respondents using a Likert scale. The result of this research shows that Gel Angelicca as a celebrity endorser for ESQA Cosmetics has proven to be effective in delivering promotional messages to Indonesian women on Instagram by looking at the values in the TEARS model (Trustworthiness, Expertise, Attractiveness, Respect, Similarity). This research shows that the most effective TEARS model indicator in using Gel Angelicca as a celebrity endorser is the attractiveness indicator.
Digital Amnesia in Indonesia Generation Z on Instagram Advertisement Information Absorption Prasetyo, Jeanne; Tjahyana, Lady Joanne; Goenawan, Felicia
Scriptura Vol. 14 No. 2 (2024): DECEMBER 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.14.2.187-194

Abstract

Digital Amnesia is the experience of forgetting information that you trust a digital device to store and remember for you. The researcher uses four indicators of digital amnesia: remember without looking up, emotional impact of losing data or access to data, behavior related to internet searches, and install IT securities on devices. This research will find out the level of digital amnesia in Indonesia Generation Z on Instagram advertisement information absorption. The research is using quantitative descriptive approach and online survey method. The questionnaire was distributed to 100 respondents using purposive sampling method. The theories used by the researcher include the S-O-R (Stimulus-Organism-Response) theory, Marketing Public Relations theory, Digital Amnesia theory and Consumer Behavior theory. The research shows that Generation Z experiences digital amnesia the most when they see Story Ads, and the least when they see Reels Ads. This is supported by the data showing that Generation Z is categorized as having high levels in all four indicators (remember without looking up, emotional impact of losing data, behavior related to internet searches, and install IT security on devices).
Effectiveness of Red Velvet as Brand Ambassadors for Azarine Cosmetic in Makeup Series Products Amijaya, Victoria; Indrayani, Inri Inggrit; Goenawan, Felicia
Journal of Content and Engagement Vol 3 Issue 1 (2025): April 2025
Publisher : Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/joce.3.1.16-33

Abstract

Marketing Public Relations was an activity aimed at creating a positive image. A brand ambassador was someone who functioned as a representation or face of a brand. The use of famous celebrities as brand ambassadors during the launch of new products significantly increased public appeal and attention. Red Velvet was a South Korean girl group that has been active in the music industry for 10 years since their debut in 2014. Azarine Cosmetic appointed Red Velvet as the brand ambassador. This research aimed to measure the effectiveness of Red Velvet as the brand ambassador for Azarine Cosmetic's makeup series. The research approach was descriptive quantitative, with data collection techniques using an online questionnaire method through Google Forms distributed to 100 respondents using a Likert scale. The sampling technique employed purposive sampling. This study measured the effectiveness of the brand ambassador using Hovland's (1953) source credibility theory, which was divided into three indicators: trustworthiness, attractiveness, and expertise. The research results indicated that Red Velvet, as the brand ambassador for Azarine Cosmetic's, was deemed effective according to the source credibility theory, with expertise being the highest indicator because Red Velvet possessed a strong charm as a brand ambassador for the makeup products.
Christian Leadership Education for Youth through Social Organizational Communication Styles Based on Banyuwangi’s Local Culture in the Post-Pandemic Suyanto, Richard Alejandre; Indrayani, Inri Inggrit; Goenawan, Felicia
Harati: Jurnal Pendidikan Kristen Vol 5 No 1 (2025): HaratiJPK: April
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Kristen IAKN Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54170/harati.v5i1.893

Abstract

This study explored Christian leadership education for youth through organizational communication styles within a social institution, specifically, a church-based youth organization in Banyuwangi, Indonesia. The COVID-19 pandemic disrupted social interactions, leading to a significant decline in youth participation. However, post-pandemic observations revealed a notable increase in engagement among the youth members of GKT (Gereja Kristen Tuhan) Banyuwangi. This shift raised important questions about the role of leadership communication in revitalizing youth involvement. This study used a qualitative case study approach, data were collected through participant observation, interviews with four informants, and document analysis. The findings suggested that the youth leader employed varied communication styles depending on his social role within the organization. As a leader, he utilized controlling, structuring, and relinquishing styles; as a coach, he adopted a more directive approach; and as a teacher and peer, he favored an egalitarian style. These communication strategies, shaped by Christian values and local cultural norms of Banyuwangi, played a significant role in fostering motivation and participation among youth members.
Co-Authors Almasih, Lisa Amelia Sidik Amijaya, Victoria Astri Yogatama Biantoro, Nico Indrasukmana Christian, Hans Dhanurgrah, Bramantyo Dilecia, Faustine Evelyn, Fedora Evelyne, Violetta Sydney Ido Prijana Hadi Inri Inggrit Indrayani Kumala, Geraldina Lady Joanne Tjahyana Larasati, Vincentia Claudia Monica, Vita Monica, Vita Natania, Trisno Lidya Nugroho, Jeannie Prasetyo, Jeanne Prayogo, Pricillia Audrey Ruru, Gabrielle Priscilla Safira, Gaby Lingga Santoso, Vanessa Michelle Setiawan, Eunike Suyanto, Richard Alejandre Tallo, Oktavianus Filemon Tjahyo, Judy Djoko W. Wijaya, Natasha Citra Wijoyo, Lita Marsella Yonatan, Axel