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Yusmanizar
Universitas Fajar
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Mappacci Film Marketing Communication Strategy in Penetrating the National Film Industry Sunarti Sunarti; Yusmanizar Yusmanizar; Muhammad Yusuf Ar
Journal La Sociale Vol. 7 No. 3 (2026): Journal La Sociale
Publisher : Borong Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journal-la-sociale.v7i3.2586

Abstract

This study aims to examine and analyze the marketing communication strategies of the film Mappacci, as well as to identify the supporting and inhibiting factors in its distribution process toward entering the national film industry. The research was conducted at PT 786 Production and Timur Picture. Data were collected through observation, interviews, and documentation studies, then analyzed to provide a comprehensive picture of the film’s marketing strategy. The study discusses how the film Mappacci managed to penetrate the national film industry despite the challenges faced by local films in competing with dominant national and international productions. The findings reveal that Mappacci implemented an Integrated Marketing Communication (IMC) approach by combining both online and offline communication channels. However, not all elements of the marketing mix (7P) were optimally utilized. Supporting factors for its success include the strength of local cultural narratives and strong community engagement, while inhibiting factors involve limited distribution networks, restricted market access, and constrained promotional capacity. This study concludes that the success of Mappacci cannot be separated from the implementation of an integrated marketing communication strategy. Nevertheless, further optimization of all marketing mix elements is required to achieve more sustainable competitiveness in the national film industry.
Makassar City Government Communication Strategy through the Makassarkota.Go.Id Website in Public Services Annisa Nurul Firdausi; Yusmanizar Yusmanizar; Andi Vita Sukmarini
Journal of Public Representative and Society Provision Vol. 6 No. 1 (2026): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v6i1.737

Abstract

This study aims to analyse the Makassar City Government's communication strategy through the makassarkota.go.id website and the Pakinta' (Pajak Terintegrasi & Terdigitalisasi) service. Makassarkota.go.id serves as the leading portal integrating information, policies, and access to 12 public services (including Pakinta'). Pakinta' facilitates online regional tax payments, increasing efficiency, transparency, and taxpayer compliance. The implementation of the Chris Fill (Put, Push, Pull) communication strategy has successfully captured public attention, strengthened internal coordination, and built long-term relationships between the government and the community. The collaboration between the Communications and Information Technology Office (Diskominfo) and the Regional Revenue Agency (Bapenda) has resulted in consistent information, ease of access, and improved quality of digital public services that are faster, more transparent, and more responsive.
Analysis of Government Communication Towards the Implementation of the Sp4n Lapor Application in the Communication and Informatics Service Daud Riba; Yusmanizar Yusmanizar; Muhammad Yusuf AR
Journal of Public Representative and Society Provision Vol. 4 No. 1 (2024): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v4i1.757

Abstract

This study examines how government communication influences the implementation of the National Public Service Complaint Management System – People’s Online Aspirations and Complaints Service (SP4N-LAPOR) at the Department of Communication and Informatics of Biak Numfor Regency. The analysis is based on George C. Edward III’s policy implementation model, focusing on four aspects: communication, resources, disposition, and bureaucratic structure. Using a descriptive qualitative method, data were gathered through interviews, observations, and documentation. The results show that while SP4N-LAPOR has been implemented, it has yet to reach optimal performance. Public outreach remains limited, inter-agency coordination is not fully effective, supporting facilities and technical training for administrators are inadequate, and the application of Standard Operating Procedures (SOPs) is inconsistent. Other obstacles include low digital literacy among the community, budget constraints, and the archipelagic geography that hinders service coverage. The study recommends enhancing public outreach, providing more training, increasing resources, and strengthening cross-agency coordination to ensure SP4N-LAPOR operates more effectively in Biak Numfor.
Analysis of Facebook Social Media Utilization in Shaping the Positive Image of Regional Leaders and Disseminating Government Programs (A Case Study) Redemptus Darus Triusada; Yusmanizar Yusmanizar; Alem Febri Sonni
Journal of Public Representative and Society Provision Vol. 6 No. 2 (2026): Journal of Public Representative and Society Provision
Publisher : Pusat Studi Pembangunan dan Pemberdayaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55885/jprsp.v6i2.780

Abstract

This study aims to analyze the utilization of Facebook as a social media platform in shaping the positive image of regional leaders and disseminating government programs, with a case study conducted at the Protocol and Leadership Communication Division of the Nunukan Regency Secretariat. The research was conducted through qualitative descriptive methods, involving observations, interviews, and documentation. Data were collected from six informants from the Nunukan Regency Government. The findings show that the use of Facebook by the Protocol and Leadership Communication Division has been an effective strategy in both building a positive public image of the regional head and serving as a communication channel to disseminate information about government programs to the public. This study concludes that Facebook plays a significant role as a media tool for regional government public relations efforts, particularly in enhancing public perception and improving the reach of official communications.
Analisis Strategi Komunikasi Personal Branding Bupati Kabupaten Luwu Timur dalam Meningkatkan Kepercayaan Masyarakat Heldayanti Heldayanti; Tuti Bahfiarti; Yusmanizar Yusmanizar
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3157

Abstract

This study aims to analyze and clearly describe the Personal Branding communication strategy used by the Regent of East Luwu Regency, Budiman in increasing public trust during his leadership period from April 5, 2021 to April 5, 2024. This research was conducted in East Luwu Regency. Data collection was carried out through observation, interviews, documentation and literature review. This research uses a descriptive qualitative approach. In building Personal Branding , a person needs an effective and targeted communication strategy so that the ultimate goal of Personal Branding is in accordance with the desired results. From the research of this study it was found that: The Personal Branding Communication Strategy of the Regent of East Luwu Regency using “Luwu Timur Inspiring” with the main target of the realization of the Regional Government's priority program has increased public trust supported by the results of the East Luwu BPS Survey reaching 87.84 percent with a good category of people Satisfied with Public Services under the leadership of Budiman. Budiman's SWOT includes, Strength: the realization of regional priority programs including One Room One Patient, Green Open Space Development without APBD, Special Financial Assistance (BKK) for 125 Villages, Weakness: Limited authority over regional development. Opportunity: the characteristics of a friendly personality who smiles and cares, and easily mingles in the local community, Threats: Policy changes from the center. Obstacles to the Personal Branding Communication Strategy of the Regent of East Luwu Regency, namely: Time and team limitations and lack of interaction with social media users.
Pola Komunikasi Interpersonal Mahasiswa Ilmu Komunikasi Universitas Fajar dalam Penggunaan Fitur Close Friends Instagram: Interpersonal Communication Patterns Among Communication Studies Students at Fajar University in Their Use of Instagram’s “Close Friends” Feature Chintya Pasauran; Muh Dicky Alwi Fauzi; Yusmanizar
Jurnal Kolaboratif Sains (Special Issue) - Jurnal Kolaboratif Sains (JKS) - Agustus 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v9i8.11896

Abstract

Penelitian ini bertujuan untuk menganalisis pola komunikasi interpersonal mahasiswa Ilmu Komunikasi Universitas Fajar dalam menggunakan fitur Close Friends Instagram. Penelitian ini menggunakan pendekatan kualitatif dengan teknik penentuan informan melalui purposive sampling. Penelitian dilaksanakan di Universitas Fajar dengan melibatkan mahasiswa Ilmu Komunikasi angkatan 2022–2023 sebagai informan. Hasil penelitian menunjukkan bahwa pola komunikasi interpersonal dalam penggunaan fitur Close Friends Instagram ditandai oleh keterbukaan yang dilakukan secara selektif, adanya empati, sikap saling mendukung, rasa nyaman dalam berkomunikasi, serta hubungan yang dilandasi kepercayaan dan kedekatan seperti yang dikemukakan DeVito. Temuan tersebut menunjukkan bahwa fitur Close Friends tidak hanya dimanfaatkan untuk menjaga privasi, tetapi juga menjadi media yang mendukung komunikasi interpersonal yang lebih personal, efektif, dan mempererat hubungan antar pengguna. ABSTRACT This study aims to analyze the interpersonal communication patterns of Communication Studies students at Fajar University in their use of Instagram’s Close Friends feature. This study employs a qualitative approach, using purposive sampling to select informants. The study was conducted at Fajar University, involving Communication Studies students from the 2022–2023 cohort as informants. The results indicate that interpersonal communication patterns in the use of Instagram’s Close Friends feature are characterized by selective openness, empathy, mutual support, a sense of comfort in communication, and relationships grounded in trust and closeness, as described by DeVito. These findings indicate that the Close Friends feature is not only used to maintain privacy but also serves as a medium that supports more personal and effective interpersonal communication and strengthens relationships among users.
Co-Authors Abdul Samad Arief Aiyub, Aiyub Alimuddin Unde Alyas, Alyas Amir Andi Nur Isman Sofyan Andi Vita Sukmarini Andi Vita Sukmarini Annisa Nurul Firdausi Asa Zumara Chintya Pasauran Daud Riba Dian Novita Heldayanti Heldayanti Ibnu Qayyim Na'iem Muh Dicky Alwi Fauzi Muhammad Chaerul Muhammad Yunus Muhammad Yusuf Ar Muhammad Yusuf AR Nasrullah Nasrullah Nur Alim Nur Alim Djalil Redemptus Darus Triusada Sardo Jan Warisman Saragih Sonni, Alem Febri Soraya Firdausy Sukriansyah S Latief Sunarti Sunarti Thahir Haning Tuti Bahfiarti Yulhaidir, Yulhaidir Zulkifli Zulkifli