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All Journal JRB-Jurnal Riset Bisnis Shirkah: Journal of Economics and Business SULUH: Jurnal Abdimas Journal of Business, Management, and Accounting Jurnal Manajemen Jurnal Ekobis : Ekonomi Bisnis & Manajemen INQUISITIVE: International Journal of Eonomic JIMP: Jurnal Ilmiah Manajemen Pancasila
Dian Riskarini
Universitas Pancasila
Economics, Econometrics & Finance Education Library & Information Science Social Sciences Other

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Journal : Jurnal Ekobis : Ekonomi Bisnis

 1 
LOYALITAS WISATAWAN DAMPAK KEPUASAN WISATAWAN, PROMOSI DAN SADAR WISATA MASYARAKAT PULAU TIDUNG Dian Riskarini; Yuli Ardianto; Reffy Reffy
Jurnal Ekobis : Ekonomi Bisnis & Manajemen Vol 11, No 1 (2021): Jurnal Ekobis: Ekonomi Bisnis dan Manajemen
Publisher : STIE Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37932/j.e.v11i1.217

Abstract

Tidung Island is one of the islands in the Thousand Islands and has become a tourist attraction for visitors to enjoy panoramic views, water tourism and underwater reefs. Local people take advantage of this opportunity to be managed independently in an effort to support the tourism potential in their area. This study aims to analyze the loyalty of tourists visiting Tidung Island due to the influence of tourist satisfaction which is supported by promotion and awareness of community tourism. The data used in this study are primary data obtained from questionnaires. The number of samples of 200 respondents using descriptive quantitative purposive sampling method. The data analysis technique used path analysis. The results showed that promotion and awareness of community tourism had a positive and significant effect on tourist satisfaction. Tourist satisfaction has a positive and significant effect on tourist loyalty. Promotion and awareness of community tourism have a positive and significant effect on tourist loyalty. Keywords: promotion, awareness of community tourism, tourist satisfaction, tourist loyalty.
Co-Authors Abdurrahman Nur raf Annisa Haura Chaerani Nisa, Chaerani Detika Yossy Pramesti Devita Dewi Kurniawati Friska Dayanti Nadeak Harimurti Wulandjani Harimurti Wulandjani Iha Haryani Hatta Irma Sari Permata Keryn DD Danes Renee Lidya Oktavia Lidya Lies Putriana Lies Putriana M. Nuruddin Subhan M. Rubiul Yatirn Mulyadi Naomi Meidiawaty Situmorang Oktrivina, Amelia Pandu Suryana Reffy Reffy Sri Widyastuti Supriadi Thalib Supriadi Thalib Tia Ichwani Trisnani Indriati Yuli Ardianto Yuli Ardianto Yuli Ardianto Yuli Ardianto