Articles
<![CDATA[Peningkatan Keterampilan Akuntansi Berbasis Teknologi Informasi Bagi UMKM Batik Cirebon ]]>
<![CDATA[Lailah Fujianti]]>;
<![CDATA[Harimurti Wulandjani]]>;
<![CDATA[Susilawati]]>
<![CDATA[ SULUH: Jurnal Abdimas Vol 1 No 1 (2019): SULUH: Jurnal Abdimas Agustus ]]>
Publisher : <![CDATA[FEB-UP Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35814/suluh.v1i1.947
<![CDATA[Accounting skills training for MSMEs is expected to be an orderly administration for partner MSMEs to accurately calculate the cost of production and to separate personal assets from business assets. The benefits for the Cirebon regional government are improving the quality of its human resources, increasing economic growth and PAD, reducing unemployment and poverty, reducing social inequality and disrupting security especially in the region. While the benefits for PPM-FEB-UP institutions contribute to the surrounding community and carry out the functions of the Higher Education Tridarma in the Field of Community Service which will provide added value to FEB-UP in particular and the academic community of Pancasila University in general.]]>
<![CDATA[AGILITY ORGANISASI DAN PRAKTIK HUMAN RESOURCES MANAGEMENT TERHADAP DAMPAK DISRUPTION SEMASA COVID 19 ]]>
<![CDATA[Harimurti Wulandjani]]>;
<![CDATA[Harlis Setiyowati]]>
<![CDATA[ Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 1 (2021): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan ]]>
Publisher : <![CDATA[LP2M Universitas Bina Bangsa ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46306/vls.v1i1.17
<![CDATA[Human capital or human resources (HR) as the most effective driver for developing agile consequences and HRM (Human Resources Management) practices. Furthermore, as the key to improving company performance. The author has tried to recount and combine the various viewpoints and ideologies of many researchers. The purpose of this research is to study employee involvement, organizational performance through HRM practices during the Covid 19 disruption. creating new markets. Fourth, products / services are more accessible or accessible to users. Fifth, everything has become smarter, more time-saving and more accurate.]]>
<![CDATA[Explaining Students Revisit Intention via Scarcity Cues and Perceived Value: the Role of Sensory Brand Experience as Boundary Condition ]]>
<![CDATA[Supriadi Thalib]]>;
<![CDATA[Harimurti Wulandjani]]>;
<![CDATA[Nana Nawasiah]]>;
<![CDATA[Hendryadi Hendryadi]]>;
<![CDATA[Rimi Gusliana Mais]]>
<![CDATA[ Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 17 Nomor 1 Tahun 2023 ]]>
Publisher : <![CDATA[Faculty of Economics and Business Udayana University ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.24843/MATRIK:JMBK.2023.v17.i01.p01
<![CDATA[In response to an empirical study on scarcity cues in COVID-19, the present study offers a model of the relationship between scarcity cues and revisit intention by integrating perceived value and sensory brand experiences (SBE). The moderation mediation model (MOD MED) was tested using 426 respondents who were university students in Jakarta. The results of the analysis show that scarcity cues have a negative impact on perceived value and revisit intention. The process model has been confirmed through the role of perceived value in the scarcity cues relationship. SBE in this study has an essential role as a bearing for the negative effect of scarcity cues on perceived value and revisit intention. Hence, this study offers a theoretical contribution to the proposed model and a practical one regarding the effectiveness of "scarcity cues" marketing strategies. Keyword: Scarcity Cues, Sensory Brand Experiences, Perceived Value, Revisit Intention]]>
<![CDATA[Memaksimalkan Program Smart Village Melalui Implementasi Pemasaran Digital bagi Warga Desa Kemuning ]]>
<![CDATA[Harimurti Wulandjani]]>;
<![CDATA[Chaerani Nisa]]>;
<![CDATA[Dian Riskarini]]>;
<![CDATA[Naomi Meidiawaty Situmorang]]>
<![CDATA[ SULUH: Jurnal Abdimas Vol 2 No 2 (2021): SULUH: Jurnal Abdimas Februari ]]>
Publisher : <![CDATA[FEB-UP Press ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35814/suluh.v2i2.1909
<![CDATA[Pemasaran digital menjadi salah satu cara termudah sekaligus dengan biaya termurah untuk mendapatkan pembeli di luar jangkauan yang ada melalui pemasaran tradisional. Pemasaran digital diharapkan bisa menjadi solusi untuk meningkatkan kemandirian Desa Kemuning sekaligus memaksimalkan program Smart Village dimana Desa Kemuning dijadikan sebagai pilot project. Hasil wawancara menunjukkan banyak di antara UMKM yang belum memaksimalkan pemasaran digital. Karena itu, Tim Pengabdian menyiapkan strategi dengan menginformasikan langkah-langkah yang bisa disiapkan dalam menerapkan pemasaran digital untuk produknya.]]>
<![CDATA[Analysis of The Influence of Brand Trust and Brand Image on Customer Loyalty of Toyota Family Car Product ]]>
<![CDATA[Noer Soetjipto]]>;
<![CDATA[Luh Komang Candra Dewi]]>;
<![CDATA[Ratnawita]]>;
<![CDATA[Dian Ariani]]>;
<![CDATA[Harimurti Wulandjani]]>
<![CDATA[ JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 5 (2023): Oktober 2023 ]]>
Publisher : <![CDATA[Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35870/jemsi.v9i5.1560
<![CDATA[This study attempts to examine how customer loyalty is affected by brand trust and image for one of Toyota's best-selling vehicles in Indonesia. The study's sample consists of one city residents in Indonesia who drive vehicles. Data collection for this study has been done using a convenience sample strategy. In this study, there are 100 participants, all of them live in the city and drive vehicles. According to the study's findings, brand loyalty for Toyota cars is significantly influenced by both brand image and brand trust at the same time. Partially, brand trust and image have a big impact on how loyal Toyota automobile buyers are.]]>
<![CDATA[Pengaruh Kualitas Layanan dan Harga Terhadap Citra Perusahaan Dengan Kepuasan Konsumen Sebagai Variabel Intervening pada Jasa Pengiriman JNE ]]>
<![CDATA[Supriadi Thalib]]>;
<![CDATA[Harimurti Wulandjani]]>
<![CDATA[ JRB-Jurnal Riset Bisnis Vol 5 No 1 (2021): Oktober ]]>
Publisher : <![CDATA[Fakultas Ekonomi Dan Bisnis Universitas Pancasila ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35814/jrb.v5i1.2725
<![CDATA[Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh kualitas layanan dan harga terhadap citra perusahaan dengan kepuasan konsumen sebagai variabel intervening pada jasa pengiriman JNE. Metode pengambilan sampel yang digunakan adalah Sampling Purposive. Sampel penelitian ini terdiri dari 175 orang responden konsumen pengguna jasa PT. Tiki Jalur Nugraha Ekakurir (JNE) di wilayah Depok dan Jakarta Selatan. Data penelitian ini didapat dari hasil penyebaran kuisioner yang selanjutnya dianalisis dengan menggunakan Structural Eqution Modelling (SEM) dengan pendekatan Path analysis menggunakan sofware Smart PLS (Partial Least Square) versi 2.0. Berdasarkan hasil uji path analysis diperoleh hasil bahwa semua variabel independent yaitu kualitas layanan (X1), harga (X2) secara langsung tidak berhasil mempengaruhi citra perusahaan (Y) dan kepuasan konsumen (Z) secara positif dan signifikan mempengaruhi citra perusahaan (Y). Dalam penelitian ini kepuasan konsumen berhasil menjadi mediasi intervening antara kualitas layanan terhadap citra perusahaan dan mediasi antara harga dengan citra perusahaan. Dengan meningkatkan kualitas layanan (memberikan respon yang cepat tanggap dalam setiap keluhan konsumen) serta memberikan harga yang terjangkau bagi semua kalangan, diharapkan Jasa Pengiriman JNE menjadi pilihan utama bagi konsumen dalam melakukan pengiriman melalui JNE.]]>
<![CDATA[PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN KONSUMEN DI RESTORAN YORICHI BBQ & SHABU-SHABU DEPOK DI MASA COVID19 ]]>
<![CDATA[Dewi Kurniawati]]>;
<![CDATA[Harimurti Wulandjani]]>;
<![CDATA[Shofana Sekar Humairoh]]>
<![CDATA[ JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 2 No 1 (2022): Maret ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Pancasila ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35814/jimp.v2i1.2925
<![CDATA[One of the phenomena currently occurring in big cities in the Greater Jakarta area especially is the culinary issue of Shabu-Shabu and Grill with the All You Can Eat (AYCE) concept, where consumers can eat as much as they want for a specified time and only pay a certain price. With the main menu that is generally served is meat - fresh meat. This study aims to determine the effect of service, product quality and price on customer satisfaction at Yorichi BBQ and Shabu-shabu Depok restaurants. This research is quantitative with descriptive method. The sample of this study amounted to 80 respondents. Method of data analysis using multiple linear regression coefficient of determination. The results showed that: (1) service quality variables partially significant effect on customer satisfaction Yorichi; (2) The product quality variable has a partially significant effect on Yorichi customer satisfaction; (3) The price variable has a partially significant effect on Yorichi customer satisfaction; (4) The variables service quality, product quality and price simultaneously have a significant effect on Yorichi customer satisfaction; (5) Yorichi customer satisfaction is dominated by service quality, product quality, and price by 65.6%. While the rest is 34.4%, except for variables outside the model under study.]]>
<![CDATA[PENGARUH ENDORSEMENT (VIA VALLEN) DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK TOLAK ANGIN CAIR DI APLIKASI MEDIA SOSIAL INSTAGRAM ]]>
<![CDATA[Ari Ahmad Sahril]]>;
<![CDATA[Harimurti Wulandjani]]>;
<![CDATA[Dewi Kurniawati]]>
<![CDATA[ JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 2 No 2 (2022): September ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Pancasila ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35814/jimp.v2i2.2930
<![CDATA[This study aims to determine whether endorsement and brand image affect consumer purchasing decisions on Instagram application. The object of this study was conducted on followers of the official account of the wind, namely @tolak_angin in the social media application Instagram with a total of 100 respondents. This data was obtained from a questionnaire and tested using the classic assumption test, multiple linear regression test, and hypothesis testing using t-test and f-test. This research also proves that partially the endorsement of consumer purchasing decisions has a strong influence. This study also states that brand image has an influence on consumer purchasing decisions. Endorsement and brand image contribute to influence consumer purchasing decisions on Reject Liquid Wind products with an adjusted R square value of 49.32%.]]>
<![CDATA[ANALISIS PENGARUH FAKTOR-FAKTOR KUALITAS PELAYANAN DAN TEKNOLOGI INFORMASI TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI PADA KRL COMMUTER LINE JABODETABEK (STUDI KASUS PADA MAHASISWI REGULER KHUSUS FEB UNIVERSITAS PANCASILA) ]]>
<![CDATA[Lidya Oktavia Lidya]]>;
<![CDATA[Harimurti Wulandjani]]>;
<![CDATA[Dian Riskarini]]>
<![CDATA[ JIMP : Jurnal Ilmiah Manajemen Pancasila Vol 2 No 1 (2022): Maret ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Pancasila ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.35814/jimp.v2i1.2977
<![CDATA[Penelitian ini bertujuan untuk menganalisis dan menguji: (1) faktor-faktor kualitas pelayanan berpengaruh secara parsial terhadap kepuasan pelanggan kereta api Commuter Line (2) teknologi informasi berpengaruh secara parsial terhadap kepuasan pelanggan kereta api Commuter Line. (3) faktor-faktor kualitas pelayanan dan teknologi informasi berpengaruh secara simultan terhadap kepuasan pelanggan kereta api Commuter Line.Teknik penelitian ini menggunakan teknik penelitian angket (kuesioner). Populasi pada penelitian ini adalah Mahasiswi reguler khusus FEB Universitas Pancasila .Teknik pengambilan sampel menggunakan metode Slovin dengan jumlah sampel sebanyak 75 orang. Teknik pengumpulan data menggunakan kuesioner yang telah diuji validitas dan reliabilitasnya. sedangkan untuk analisis data menggunakan metode regresi linier berganda Hasil penelitian ini menunjukkan bahwa: (1) terdapat pengaruh langsung positif dan signifikan kualitas pelayanan terhadap kepuasan pelanggan KRL Commuter Line (2) terdapat pengaruh positif dan signifikan teknologi informasi terhadap kepuasan pelanggan KRL Commuter Line(3) variabel kualitas pelayanan dan teknologi informasi secara simultan berpengaruh secara positif dan signifikan terhadap kepuasan pelanggan KRL Commuter Line (4) Kepuasan pelanggan dipengaruhi oleh kualitas pelayanan dan teknologi informasi sebesar 62.8 %, sedangkan 37.2 % dipengaruhi oleh variabel lain diluar model yang diteliti.Tujuan penelitian ini adalah untuk mengetahui pengaruh harga dan kualitasproduk]]>
<![CDATA[Exploring Frugal Buying, Social Influence, and App Behavior in Online Food Shopping in Indonesia ]]>
<![CDATA[Widarto Rachbini]]>;
<![CDATA[Silverius Y. Soeharso]]>;
<![CDATA[Harimurti Wulandjani]]>;
<![CDATA[Tiolina Evi]]>;
<![CDATA[Erwin Permana]]>;
<![CDATA[Suyanto Suyanto]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 3 (2023): MIX: JURNAL ILMIAH MANAJEMEN ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.22441/jurnal_mix.2023.v13i3.007
<![CDATA[Objectives: This quantitative study investigates the relationships among Frugal Buying Habits, Social Influence, Task-oriented app usage, Pleasure-oriented app usage, and Digital persuasion in the context of online food shopping via delivery apps in Indonesia.Methodology: We employ an explanatory research design, testing hypotheses derived from existing literature. A purposive sampling method selects 300 active users of online food delivery apps. Structural Equation Modeling (SEM) with Smart PLS software analyzes the data.Findings: Frugal Buying Habits are associated with both Task-oriented and Pleasure-oriented app usage. Social Influence strongly impacts Digital Persuasion. Task-oriented app usage positively correlates with Digital Persuasion while Pleasure-oriented app usage does not.Conclusion: These findings highlight opportunities for app developers to cater to frugal consumers and leverage social influence, improving user experiences. Policymakers should consider regulating digital persuasion tactics for ethical practices. This research contributes to understanding online food shopping dynamics.]]>
