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All Journal Altasia : Jurnal Pariwisata Indonesia Civitas Consecratio: Journal of Community Service and Empowerment
Jatnika Dwi Asri
Institut Pemerintahan Dalam Negeri
Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Penguatan Citra Destinasi Melalui Pemasaran Kota, Event Wisata dan Pemasaran Media Sosial Aisah Asnawi; Fajra Octrina; Jatnika Dwi Asri
Altasia Jurnal Pariwisata Indonesia Vol 2 No 1 (2020): Jurnal ALTASIA (Februari)
Publisher : Program Studi Pariwisata - Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/altasia.v2i1.541

Abstract

Penguatan citra destinasi wisata dapat dilakukan melalui strategi pemasaran kota/kab, event wisata dan pemasaran media sosial yang efektif. Saat ini, kompetisi antar kota/kab terus meningkat terutama di bidang pariwisata melalui kebijakan pemasaran kota yang ramah wisatawan, event wisata yang ikonik serta pemasaran media sosial yang masif. Citra destinasi yang kuat akan berimbas pada peningkatan jumlah kunjungan dan loyalitas wisatawan. Adapun tujuan dari penelitian ini adalah untuk menganalisis pengaruh hubungan pemasaran kota/kabupaten, event wisata dan pemasaran media sosial untuk menguatkan citra destinasi wisata di Maluku. Metodologi dalam penelitian ini didasarkan pada analisis kuantitatif dengan menggunakan Structural Equation Model (SEM) Lisrel 8,2 untuk mengkonfirmasi teori dan melihat hubungan variabel pemasaran kota/kabupaten, event wisata, pemasaran media sosial dan citra destinasi. Hasil dari penelitian ini menunjukkan bahwa pemasaran kota/kabupaten memiliki pengaruh lebih tinggi dalam menguatkan citra destinasi dibandingkan event wisata dan pemasaran media sosial. Hal ini menunjukkan bahwa strategi yang efektif dari pemerintah dalam memajukan pariwisata lebih berimbas langsung dan kuat mempengaruhi citra sebuah destinasi
Edukasi Risiko Finansial Teknologi pada Pondok Pesantren Rojaul Huda Darun Nasya Kabupaten Bandung Barat Linna Ismawati; Jatnika Dwi Asri; Kwik Kianggi; Tiara Salsabila
Civitas Consecratio: Journal of Community Service and Empowerment Vol 1 No 2 (2021)
Publisher : Lembaga Pengabdian Masyarakat Institut Pemerintahan Dalam Negeri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33701/cc.v1i2.2069

Abstract

Financial Technology is one of the digital-based technological innovations in the era of the industrial revolution 4.0 which massively experienced very rapid growth. The development of financial technology is followed by the community’s ability to adapt financial technology and use it massively in everyday life. Theease of transacting using financial technology applications changes people’s lifestyles from conventional technology to digital technology. On the other hand, limited public knowledge about financial technology has resulted in some people experiencing the risk of loss in the use of digital-based technology. Lack of knowledge raises various problems faced related to financial technology including an increasingly consumptive lifestyle, the risk of online loans that fail to pay, and the risk of investment failure. Based on this, the purpose of this community service and empowerment program is to educate and provide assistance to the students of the Rojaul Huda Darun Nasya Islamic Boarding School in order to have sufficient knowledge in utilizing financial technology and minimizing risk. The methods used are (1) exploring partnerships and discussing service topics (2) carry out observations to find problems that occur with partners; (3) providean explanation of service activities to partners; (4) carry out service activities at partner locations. The output obtained from the implementation of this Service and Empowerment Program is to increase knowledge and soft skills in the use of financial technology by the younger generation. The conclusion of this activity isthe importance of educating the public in the use of financial technology to avoid the risk of loss.
Co-Authors Aisah Asnawi Fajra Octrina Kwik Kianggi Linna Ismawati Tiara Salsabila